MON | JULY 7, 2025

AirForce Airguns announces the launch of its newest big-bore innovation: the AirForce Tex-Rex 457. Designed to deliver power and accuracy for serious hunters and shooters, the Tex-Rex 457 redefines what’s possible in a big-bore air platform, pushing out an unprecedented 1,000 foot-pounds of energy with consistency and reliability.
Rapid Air Worx announced the launch of the RAW Pump Action Kit. This accessory converts RAW’s sidelever platforms into fast-cycling, pump-action rifles — providing hunters and competitive shooters with rapid follow-up capability without sacrificing RAW’s renowned precision.
Hornady® congratulates sponsored shooters Austin Orgain, Joe Thielen, Doug Koenig, and Jonathan Berry on their performance at the Hornady Precision Rifle Challenge, June 27-28, 2025, near Evanston, Wyoming.

The Scholastic Action Shooting Program held the Iowa State Championship match on June 28-29, at the Olofson Shooting Range, near Polk City, where more than 55 athletes from grade school through high school competed.
B&P USA, the manufacturer of premier shotshells for clays, and hunting, announces the impressive achievements of its Pro Staff members Nicolas Berry and Joseph Pinchin at recent summer NSCA competitions.
Fiocchi of America announces the remarkable achievements of its Pro Shooting Team during the initial months of the 2025 competitive season. This seasoned Fiocchi team has demonstrated great performances across various events, showcasing the trusted reliability and precision of Fiocchi’s Competition Line.

The first round of the ELEY X-SERIES is wrapped, and what a beautifully ballistic beginning it was. Shooters across the U.S. fired up their x-shot apps, squinted down scopes, and gave paper targets a very bad day. It's clear the competition didn’t just show up – it showed off.
Dead Air Silencers is attending the 2025 National School Safety Conference this week in Grapevine, Texas, where the company is connecting with Texas Peace Officers, School Resource Officers (SROs), and Emergency Managers.
Luth-AR announces its Title Sponsorship of the Sturgis Gun Rally to create the ultimate crossover event for firearm enthusiasts and motorcycle fanatics alike. We’re calling on firearm manufacturers, parts suppliers, tactical gear makers, and all industry players to EXHIBIT. Spaces are filling up, time is running short.

SLG2, Inc. will be making a stop with its Shoot Like A Girl experience at Cabela’s in Thornton, Colorado, on Saturday, July 12, from 9am to 6pm and Sunday, July 13, from 10am to 3pm. This interactive event offers a welcoming and safe environment designed to introduce women and their families to the exciting world of shooting sports.
Henry Holsters announced the introduction of its latest product line, the Cipher. Key features of the Cipher product line include enhanced retention, low-profile design, compatibility, can be fit to left- or right-handed users, and more.
Shoot ON announces the “Made in America – Built to Perform” GiveawayShoot ON’s latest offering is made possible through leading American-made manufacturers Henry Repeating Arms, Rock River Arms, and XS Sights. Giveaway ends July 23, 2025, so enter today.
VIKTOS, in collaboration with Jacob Grey Firearms and leading industry partners, announces The Power Draw Summer Giveaway, an unparalleled opportunity for enthusiasts to enhance their tactical arsenal and training regimen. This exclusive giveaway features a curated selection of premium gear valued at over $5000.
Lancer Systems announces the signing of Ken Jefferies & Associates, gaining national sales coverage for the first time in company history. Ken Jefferies & Associates brings over 15 years of experience serving the tactical, shooting sports, and archery channels in all 50 states.
Kimber Mfg. has announced the promotion of Scott Moore to the position of Chief Operations Officer. Moore recently returned to Kimber after a brief stint at E-One, a fire truck apparatus manufacturer with multiple locations nationwide. Before his return Moore served 7 years as the Vice President of operations for Kimber.

Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI) announces recent signings for the Smith & Wesson Professional Shooting Team. Joining Team Smith & Wesson is USPSA Grand Master and competitive shooter, Hunter Constantine. With countless titles to his name, Hunter continually pushes the limits of precision, speed, and skill.
The Congressional Sportsmen’s Foundation (CSF) is actively seeking a visionary leader to serve as its next Head of Marketing and Communications. Learn more and apply here.
Thursday, the U.S. House of Representatives passed the reconciliation bill, commonly known as the One, Big, Beautiful Bill, which was previously approved by the U.S. Senate on Tuesday. The bill includes NRA-supported language that eliminates the burdensome $200 excise tax imposed by federal law on suppressors, short-barreled firearms, and “any other weapons” as defined by the National Firearms Act (NFA).

Tuesday afternoon, Federal District Court Judge Cathy Ann Bencivengo issued an order granting final summary judgment to Firearms Policy Coalition (FPC) and its co-plaintiffs, three individual members of the organization who reside outside of California, in Hoffman v. Bonta, FPC’s Second Amendment challenge to the State’s ban on firearm carry by non-residents.
Gun Owners of America (GOA), Gun Owners Foundation (GOF), alongside our allies are announcing that it will file a federal lawsuit to dismantle the remaining provisions of the National Firearms Act (NFA) after the “One Big Beautiful Bill” is signed into law by President Trump and goes into effect.
While we will continue to fight for the total legislative elimination of the NFA, our organizations are proud to stand together in a new strategic lawsuit to challenge the constitutionality of the NFA in Federal Court.

With the passage of the One Big, Beautiful Bill (OBBB), which eliminates the excise tax on silencers and short barreled rifles, short barreled shotguns and “Any Other Weapons,” the Second Amendment Foundation (SAF) and its partners have issued a joint statement indicating their intention to challenge the remaining registration requirements for the affected arms under the National Firearms Act (NFA) as unconstitutional.
Liberty Ammo, the leader in self-defense ammunition and recently received coverage from several well-known industry influencers. This includes the industry leading “The Truth about Guns” (TTAG).
On this week’s episode of The Bowhunter Podcast, listeners are treated to a conversation with Maribeth Kulynycz, the newly elected president of the Maryland Bowhunters Society. Kulynycz’s election marks what may be the first time a woman has led a statewide bowhunting organization, a historic milestone in the archery community.
Few generations receive and deserve as much recognition as those from WWII. Chiappa Firearms continues to represent and honor that great generation with the WWII Commemorative M1 Carbine, a limited release of the iconic arm chambered in .22LR and 9mm.
Magpul just added the Universal Carbine Stock (UCS) to fit firearms with vertical 1913 Picatinny rails on the rear of a firearm’s receiver. It features a reversible hinge for both left- and right-handed shooters and, when folded, the stock drops five degrees to ensure it clears the array of charging handle styles, ejection port locations, and various fire controls found on almost every gun with a rear rail.
The Classic comes in two models: the CDS9 Classic and the CDS9 Classic OR. The purpose behind these models is to provide consumers with the same great shootability in a refined profile with no optics rail that provides cost savings in a challenging economy
Winchester Safes has unveiled its latest limited-edition offering: the Ranger® 26 Americana, giving dealers an exclusive opportunity to showcase a new take on one of the company’s most popular series. The Ranger® 26 Americana combines proven protection with a proud nod to the spirit of the American outdoorsman.
High Speed Gear® and BlackPoint Tactical® announce that five of their latest products have earned official recommendations from the National Tactical Officers Association (NTOA).
Beretta USA unveils the new 92X RDO Inox, an exclusive stainless-steel addition to its acclaimed 90 series lineup. The 92X RDO Inox blends timeless Beretta reliability with modern competitive features, offering both shooters and defenders a sleek, high-performance pistol proudly built in the USA.
Bond Arms is extending its 30th Anniversary Summer Rebate Special through July, with up to $50 back on purchasing any new Bond Arms handgun, including its Freedom Series. The Bond Arms Freedom Series includes Protect the 2nd Amendment (PT2A), the Old Glory, the Sound of Freedom, and the Patriot.
Seek out the newest issue of Precision Hunter magazine, the ultimate source for dedicated marksmen and long-range hunting enthusiasts. The 120-page, high-quality publication is a special issue crafted by the experts at Petersen’s HUNTING magazine, released annually just in time for summer shooting sessions before the serious business of hunting season begins.
DSC announces Federal Premium 7mm Backcountry Ammunition as the title sponsor of the Inaugural Summer Expo & Foundation Gala, July 17-19 at the Gaylord Texan Resort, minutes from DFW Airport.
NSSF® announces that Magpul will once again serve as the Platinum Sponsor of the 2025 NSSF Annual Import/Export Conference. A trusted American manufacturer of firearm parts and accessories, Magpul is widely recognized for its commitment to quality and innovation, particularly in the modern sporting rifle market.
GunBroker.com has partnered with CZ to launch its July 2025 sweepstakes, offering participants the chance to win one of three premium firearms from the iconic manufacturer. The sweepstakes runs through July 31, 2025.
Ralph and Vicki invite you all to tune into their 25th season of The Choice on Pursuit Channel! This episode begins airing Monday July 7th @11:30PM (EST). Ralph Cianciarulo and Jess Johnson are chasing elk in Colorado during archery season.
 

The Bureau of Alcohol, Tobacco, Firearms and Explosives is beginning the reform work directed by President Donald Trump’s executive order on Protecting Second Amendment Rights. Those reforms, reportedly, could include changes in firearm regulations as well as budget adjustments and achieving manpower efficiencies.

That’s welcome news and would deliver on reform efforts announced earlier this year by the Trump administration. NSSF has called for ATF reforms for years, especially after the Biden administration wielded the ATF as a bludgeon against the firearm industry for political reasons.

In response to a request from ATF, the Department of Government Efficiency has reportedly sent some lawyers to assist ATF with its goal to change 47 regulations – a reference to President Trump as the 47th president, according to Newsmax – but could go higher with changes reportedly set for 50 regulations. Some of those proposals could be ready for review as soon as July 4. Robert Leider, ATF’s General Counsel, is supervising the effort. He’s gained admiration for his stalwart support of the Second Amendment.

Reforms Over Change

That’s all against the backdrop of the Trump administration’s proposal to merge the ATF into the Drug Enforcement Administration, which requires Congressional approval. That’s a move NSSF doesn’t think is the best for gun owners or the industry. Course corrections are already taking place within the ATF and NSSF believes that’s the best way forward.

President Trump named FBI Director Kash Patel, and later Army Secretary Daniel Driscoll as ATF’s Acting Directors. That was followed shortly by the announcement that Robert Cekada was named as ATF Deputy Director. He brings over two decades of ATF experience and three decades of law enforcement understanding to the job.

But combining the two agencies, which is not a new idea, could invite future administrations to revive the Biden administration-era abuses yielding a significantly larger federal agency against the industry and gun owners. Further, the deep relationships between NSSF and ATF are at stake and ATF has long recognized that the firearm industry – and firearm retailers, specifically – are vital to preventing illegal firearm trafficking.

NSSF also has concerns with the Trump administration’s plans to slash ATF’s budget by about $480 million. Efficiencies can be found and DOGE’s work inside ATF is welcome. The budget can be trimmed, but might be better done with a scalpel instead of a meat cleaver. Deep cuts could negatively impact both the firearm industry and customers who want to buy guns. Drastic budget cuts could come at the expense of National Firearms Act form approval times, import permits, license issuance and renewals and product classifications.

None of this is to say that the sky is falling, as some critics would have you believe. DOGE has proven that it can find better ways of doing business and identifying duplicitous, outdated, and unnecessary regulations.

Reforms Underway

Reforms at ATF are already happening. NSSF is working to bring about more changes. Reuters reported that ATF said it was “reviewing and modernizing its regulations consistent with” President Trump’s executive order and U.S. Attorney General Pam Bondi’s establishment of a Second Amendment Task Force to advance, protect and promote compliance with the Second Amendment. “This modernization project focuses on ATF’s enforcement on violent criminals, while reducing the unnecessary burdens on lawful gun owners and dealers.”

Those are the reforms that started with President Trump’s executive order to have AG Bondi examine all orders and regulations to assess if they infringe on the Second Amendment rights of law-abiding citizens. The reforms started almost immediately. The Department of Justice, along with ATF, formally announced the end of the “zero tolerance” policy and is reconsidering the “Engaged in the Business” final rule and the final rule regarding factoring criteria for firearms with attached “stabilizing braces.” NSSF applauded those announcements.

ATF recently issued two new rulings that allow for the importation of non-lethal training rounds, or simulation rounds, mostly used by the military and law enforcement for training purposes, and for dual-use barrels. The training rounds were banned for import in 2023 by the Biden administration. Dual-use barrels were banned for import in 2005 if they had previously been used in a firearm determined to be “non-sporting.”

ATF also confirmed to NSSF that the Demand 2 Program is ending. That program, begun in February of 2000 during the antigun Clinton administration, required federal firearms licensees that have 25 or more firearms traced back to them subsequent to the recovery at a crime scene and the time from retail sale to trace is three years or less (what ATF calls “time-to-crime”) to submit an annual report followed by quarterly reports of used firearms acquired by the firearm retailer. NSSF has been critical of the misuse of this protected firearm trace data to attempt to “name-and-shame” firearm retailers for crimes in which they had no involvement. NSSF has also confirmed that ATF is working to simplify and shorten the Form 4473, making it less cumbersome for firearm retailers and the customers they serve.

NSSF is eagerly awaiting further reforms as ATF refocuses on its core mission of combating violent crime with the industry as its partner.

— Larry Keane

Lawrence G. Keane is the Senior Vice President and General Counsel for NSSF, The Firearm Industry Trade Association.

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