WED | NOVEMBER 20, 2024

New for 2025, the TITLE from Mathews is now available in 34” and 40” axle-to-axle lengths. Equipped with all-new Limb ShiftTM (LSTTM) Technology and built compatible with Mathews’ new BONDTM Grip System, every technology and detail in the 2025 TITLE is aimed at elevating the most accurate bow to ever stand on the target line.
The 2025 Mathews LIFTTM X brings never before seen levels of tuning and customization to every bowhunter. Featuring Mathews’ patented Limb ShiftTM Technology (LSTTM), the LIFTTM X allows archers to micro-adjust their tune with the simple turn of a wrench, no bow press needed.
The Hyper Strike broadhead from Dead Ringer gives bowhunters the edge with devastating performance. Three razor-sharp stainless steel blades deliver a 1?-inch cutting diameter while boasting incredible penetration and busting through bone for consistent passthroughs and quick, ethical kills.

Primary Arms Optics announces that the PLx 1-8x24 SFP Compact Rifle Scope with ACSS® NOVA® Reticle has received a Gold rating from the National Tactical Officers Association (NTOA), with an exceptional overall score of 4.6 out of 5. The GLx 1x MicroPrism and SLx 1-6x24mm SFP Rifle Scope with ACSS NOVA 5.56/.308 also earned Silver ratings, achieving overall scores of 4.38 and 4.08 out of 5, respectively.
Dustin Flint of Team Berger has won the 2024 Texas State Rifle Association Smallbore Silhouette Championship for an unprecedented sixth time with a score of 146/160. The 2024 Texas State Rifle Association Smallbore Silhouette Championship was held on November 9th and 10th on the Addicks Range at Bayour Rifles in Houston.
Firearms Policy Coalition (FPC) announced that it has filed its opening brief with the Court of Appeals for the Third Circuit in Cheeseman v. Platkin, its lawsuit challenging New Jersey’s ban on so-called “assault weapons.” The brief can be viewed at firearmspolicy.org/cheeseman.

SLG2, Inc. will be making its final stop on the Shoot Like A Girl experience at Bass Pro Shops Grand Opening in Jacksonville, Florida after an exciting recent stop in Ashland, Virginia.
Hunters can tote all the gear they need for a long, successful day in the blind with the Cupped Waterfowl Hunting Backpack. Constructed with an EVA bottom, the backpack locks out water and protects contents in the field. The spacious design boasts plenty of room for the hunting necessities as well as a variety of pockets to keep gear organized.
Scent Thief’s® unique scent-control products make great stocking stuffers, ensuring hunters are always ready to pursue their passion. Scent Thief’s No Smell Technology™ ensures hunters remain undetected for late-season whitetails in the Midwest and North or when hunting during the rut in the South.

TH Holsters announces the addition of the Shadow Systems CR920XP to their holster lineup. With a focus on premium materials and meticulous engineering, this holster offers a seamless fit and secure retention for the CR920XP, delivering optimal comfort, accessibility, and concealment.
Dead End now offers outdoorsmen leather goods for both everyday and their hunting pursuits — all at an excellent value. Turkey hunters will love the turkey tote for easily carrying a gobbler out of the woods as well as the call pinch pouch and wallet for keeping mouth calls at the ready, while waterfowl hunters will be better-equipped for long days in the blind with the waterfowl tote and lanyard.
Target Sports USA, in collaboration with The Kinetic Group, announced the winner of the highly anticipated Ford F-150 giveaway on Saturday, November 16th. A big congratulations to this year's grand prize winner, David K. from South Carolina. Target Sports USA also extends its appreciation to Kyle W. from Illinois, Chris A. from Florida, and Eric J. from New York for coming down for the event and celebrations.
In celebration of our American freedoms, NSSF® has opened a truly American auction featuring everything from one-of-a-kind firearms to exclusive hunting and shooting experiences. All funds generated by the auction will support NSSF’s #GUNVOTE® voter registration, education and get-out-the-vote campaign.
Patriot Ordnance Factory Inc. announced its partnership with Orion Wholesale, a firearm distributor offering 192 product lines with 10,000 products in the shooting sports industry. This strategic collaboration aims to expand the availability of POF-USA’sfirearms and accessories to a broader audience across the United States.
Banshee Brands Inc., the parent company of RETAY USA and Breda America Group (Breda AG), welcomes JP Fischer to its team as its Vice President of Sales. In his new role, Fischer will spearhead the strategic growth and sales efforts for both product lines.

Sellmark Corporation announces the appointment of Vanessa McCoy as its new Global Vice President of Marketing, assuming leadership of five of the company’s seven brands: Sightmark, Firefield, KJI, BulletSafe and INFORCE.
Global Ordnance, LLC announced a new partnership with RSR Group, Inc., one of the largest distributors in the shooting sports industry. As part of this partnership, RSR Group will now carry a wide range of products imported by Global Ordnance.
GOVIEW® announces they have selected Harris Global Marketing & Communications as their agency of record. Harris will handle the day-to-day communications with journalists, publications and editors, ensuring timely assets are delivered and tight deadlines are met.

Patriot Ordnance Factory Inc. announced the release of their newest rifle product offering, the Light Modular Rifle (LMR) BASE Rifle. With similar dimensions and weight to an AR-15, this new model is not classified as an AR-10 due to its unique design elements.
Featuring a unique design for quick and easy operation, the Glaive can be fully opened with the push of a button to release its coil spring. The bottom also works as the locking mechanism when open to hold the blade securely in the open position.
HatsanUSA is introducing the Hydra Arrow. With the ability to shoot commercially available 20” crossbow arrows with .30” inner diameter, this new arrow launcher will turn heads. Available in a durable synthetic stock with texturing for better grip and control.

To meet the unique needs of hunters, Go Med Kits has introduced its First Aid & Care Essentials for Hunters—a comprehensive, purpose-built medical kit designed for safety and peace of mind in the wild.
AGM Global Vision breaks new ground with the release of the ObservIR LRF 25-256 Binoculars, a first in the company's lineup specifically crafted with daytime hunters in mind. These multi-channel, 4K thermal binoculars are designed to meet the unique needs of traditional hunters.
The National Rifle Association of America announces the release of its newly revised edition of the NRA Club Leadership & Development Online Course. The course is comprised of 12 lessons, designed to educate current and incoming club officers and leaders in club operations, programs, and membership development.

The Council to Advance Hunting and the Shooting Sports (Council) has named Scott Lavin the new Director of Research and Partnerships. Lavin brings more than three decades of strategic leadership and program development experience to his new role, including a strong background in the conservation industry.
The Civilian Marksmanship Program (CMP) announces a special auction of an M1D Garand sniper rifle – a highly collectible piece of American military history. This unique rifle will be available on CMP’s Online Auction site beginning Nov. 18, with bids accepted until Nov. 30.
HeadHunters NW is thrilled to have Kyle Bachstein, head of Bachstein Consulting, as a guest on this new engaging podcast episode. In this must-listen conversation, Kyle sheds light on their pioneering subscription-based engineering services designed to drive innovation across the firearms industry.
Now available for the SIG-Sauer P226, Galco’s Thunderclap™ offers a unique set of features and best-quality construction methods. The Thunderclap is the very first holster in Galco’s Masterbilt™ series of best-quality, premier-grade holsters.
Shell Shock Technologies, LLC. announced their Black Friday Specials, available only on the website. From Nov. 19 through Nov. 29 midnight, SST will cut 15 percent off their Shell Tech home and personal defense ammo. Get 10 percent off Shell Tech Competition Ready FMJ.
This holiday season, save big with MyOutdoorTV (MOTV), Outdoor Sportsman Group’s No. 1 global subscription streaming platform. From now until December 31, 2024, take advantage of three special offers designed to provide significant savings on MyOutdoorTV’s comprehensive library of outdoor content.
Federal Premium announces its Black Friday Black Pack Bucks Rebate Program. This is a special one-month promotion on 22 LR rimfire bulk packs. Customers can now buy a minimum of two qualifying boxes of Federal 1,100-round Black Pack rimfire ammunition and get $20 back.
The Iowa Department of Natural Resources (DNR) has discounted its annual passes for the Banner and Olofson shooting ranges for 2025 by $40 making it the perfect gift for the hard-to-buy-for member of the family.
Industry Day at the Range announces Aero Precision is returning as the official WiFi Sponsor for the highly anticipated event in 2025. This collaboration marks a significant milestone in the support and enhancement of connectivity during the premier shooting industry event.
Ralph and Vicki invite you all to tune into their 19th season of The Choice on The Outdoor Channel! The 8th episode begins airing Monday November 18th @2:00PM (EST). Sables are one of the most sought after Antelope and both Vicki and RJ Cianciarulo want to get their chance at filling their tags with one.
Outdoor Channel is not only celebrating 30 years on-air, but also is celebrating the 20th season of Pat & Nicole Reeve’s acclaimed hunting series Driven with Pat & Nicole, With their authentic storytelling and unparalleled passion for the outdoors, Pat and Nicole have become household names in the hunting community.
The World Finals of the Cowboy Mounted Shooting Association is an invite-only event for the top riders from all of the season's events. Once into the world finals, there are the Call Backs for the Showcases.
 

Some recent releases and ads have shown me that we’re not only moving forward, but we’ve not forgotten how we got here.

For example, Smith & Wesson has teamed with Davidson’s for a distributor’s exclusive – an old-looking revolver that’s in an upgraded caliber: The Model 20 (formerly the Heavy Duty, meant to handle the 38/44 heavy loaded 38 Special rounds in the 1930s), now in 357 Magnum.

Top image from Davidson’s. Below, the ‘revolver rescue’ S&W Heavy Duty pre-M20, refurbished by the S&W Performance Center.

 

With fixed sights, a six-inch barrel and premium rosewood stocks, this slender-barreled cannon weighs in at a feathery 39 ounces – for an N-frame revolver. My HD has a pre-1953 serial number and was rescued with a bulged barrel. Fellow gun crank Mike Rafferty saw that Numrich/Gun Parts Corp. had “in-the-white” 38/44 HD barrels. Tony Miele, then at the S&W Performance Center, saw the neat factor and I now have a “new” 38/44 Heavy Duty revolver. It’d be fun to compare the two, but I’m just glad that Davidson’s and S&W got together on this.

Precision-shooting types have always sought any advantage in their goal to plug the X-ring. One of the good-news/bad-news aspects of match shooting is the sun. You can’t find, identify and hit the target in the dark but the sun in the wrong spot relative to the eye-target line is no friend either.

David Wilson, a member of the Black Coyote Rifle Team, was fighting sun glare at Camp Perry in 2019. In desperation, he put a sweat rag on the brim of his hat. That began the development of the Black Coyote Sunshade, now available from White Oak Armament.

White Oak Armament image.

This is a sun shade that attaches to the brim of the cap, made of quilted fabric. Self-fastening straps secure around the user’s head to block glare and “peripheral distractions.” The sun shade doesn’t interfere with ear pro and can be folded and stowed in a pocket when not needed.

For match shooters, it’s worth the $29.95 price.

Dutch Harbor Brands image.

Cleanliness is a good idea; good for the artillery and good for health. I recently saw a release from Dutch Harbor Brands about a “single-step, military-inspired tactical line of wipes.” The Israeli-American Dutch Harbor Brandsannounced their EREZ Tactical Firearm Wipes.

With lint-free fabric permeated in “MIL-SPEC MIL-PRF-32033 (NATO-O190) Lubricating Oil,” a wipe coats and protects working firearms. The textured cloth is made to get into tight spots and the lube protects metal from moisture damage.

The company announced the pending launch of EREZ Tactical Lead Removing Body Wipes, a smart idea to get dirt, lead residue and metal dust off your skin without the use of harsh chemicals.

Our friends at Fix It Sticks haven’t slowed down – they’re offering some new handgun tools.

Fix It Sticks image.

If you have GLOCK pistols that still have the plastic sights and you need to do field adjustments (not sight installations) at the range for various shooters, the Fix It Sticks Field Pistol Sight Tool is a good choice. It helps make sight adjustments in the field to help a shooter or to correct misalignment after a bump or a drop. There’s a laser engraved scale to help fine tune the adjustments. The tool collapses for storage in the range bag.

Add to this, the new custom bits for GLOCK pistols. The front sight bit is a 3/16" Hex thin wall nut driver. An integrated magnet helps hold the sight screw in place while replacing the front sight. It fits any standard ¼” bit driver. Using it with Fix It’s 6 in-lb torque limiter is a smart move.

The other bit is a 3/32” metal pin punch bit. Like the front sight bit, it works with ¼” bit drivers.

A recent call from an industry insider wandered away from the caller’s intent – it happens with old friends – and his take on current firearms trends was interesting.

He’s finding, as many of us have, that the AR-15/AK boom, post-Sunset (of the 1994 “Bill’s Crime” prohibition on ugly guns) is well past its zenith. What’s on the way up? – In his experience, lever-guns, single shot rifles and revolvers.

There are some who’d disagree, but I’ve seen anecdotal indications that there’s currently more movement into those areas.

The precision bolt action rifle is getting more consumer attention too, it seems.

We’ll see.

— Rich Grassi

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