FRI | JANUARY 14, 2022

No Wires on MLK Holiday
In observance of the Dr. Martin Luther King, Jr. federal holiday we will not be publishing any wires on Monday, January 17. We will resume publishing on our SHOT Show Special Edition schedule beginning with the morning edition on Tuesday, January 18. The Outdoor, Shooting, Tactical and Dealer Wires will run as combined Special Editions through Monday, January 24. Information received after today’s deadline will appear in the Tuesday, January 18 Special Edition as appropriate.
The Hornet belt holster from Galco carries a compact handgun in both crossdraw and the front-of-the-hip or ‘appendix’ position. Available in black for over 45 different handguns, the Hornet fits belts up to 1 1/2".
Add-on safe accessories optimize space, increase functionality and protect safe contents from mildew and corrosion. The SnapSafe® Safe Accessory Pack bundles the most popular safe accessories in one package.

Rock River Arms is honored to be the recipient of the 2022 Shooting Illustrated Golden Bullseye “Rifle of the Year” Award. Shooting Illustrated’s committee selected the Rock River Arms RBG customizable bolt-action chassis rifle available in .308/7.62 and 6.5 Creedmoor.
Christensen Arms announced they have partnered with W.L. Gore for usage of Elevated II and Subalpine Optifade camouflage on their premium firearms.
Bainbridge, Georgia-based Taurus has joined FPC’s Constitution Alliance family as a Benefactor Member in support of FPC’s legal action and advocacy programs to defend and advance the right to keep and bear arms.

Benelli USA announced they retained Media Direct Creative Group of Erie, Pennsylvania, to be its Agency of Record for Public Relations. This agreement to manage public relations and media support covers Benelli USA initiatives and those of Benelli USA’s family of brands, including Benelli, Franchi, Stoeger, Uberti USA, and Chapuis.
Traditions Performance Firearms has promoted Brenna Wells to Inside Sales Manager. During her career, Wells has been an asset to Tradition's team for 22 years.
ERGO welcomes Robert Walla, the newest member of the sales team. Robert joins their experienced team as ERGO’s Distributor Sales Representative.

The Murray Road Agency has added Jonathan Harling, Director of Client Management, to its growing team.
AirForce Airguns and its sister companies, Rapid Air Worx and BKL Technologies will once again be attending the NSSF SHOT Show in Las Vegas, Nevada and showcasing new and existing products in booth #14227.
The Finnish Defence Forces Logistics Command and Sako Ltd signed a contract for the procurement of the new Rifle System M23. The system includes two separate 7.62 NATO rifle configurations: the Sniper Rifle 23 and the Designated Marksman Rifle 23.
As SCCY Firearms grows their Marketing and Sales teams they are excited to have Chris Cerino take a role in their marketing team.
SCCY Firearms announces Eric Wilson as National Sales Manager. Eric hits the ground running starting at the 2022 SHOT Show.
In 2022, B&T suppressor availability is coming to the United States. During the last thirty years, B&T AG has become?the industry’s premier suppressor producer.

Real Avid, the Leader in DIY for Guns®, is seeking a hands-on innovative marketing leader who loves to work collaboratively in a team environment and excels in both seeing and navigating the “big picture”.
Mossberg has launched the 940 Pro Turkey shotguns into the 940 Pro family of 12-gauge autoloading shotguns. The guns have vent-rib barrels with HIVIZ CompSight front fiber optic sights.
SIG SAUER announces an expansion of the MCX series of rifles with the new MCX-SPEAR chambered in 277 SIG FURY. The MCX-SPEAR was developed with direct input from U.S. warfighters to provide more power, distance, and accuracy to replace the current M4 rifle platform.

The AirJavelin Pro is the latest air archery rifle announced by Umarex USA. It is a modern PCP rifle regulated at 1,500 psi delivering up to 25 arrows on target at 370 feet per second.
AG Composites announces a new carbon fiber rifle stock design that is both aesthetically appealing and highly functional - the AG Edge.
DeSantis Gunhide announced their new #204 Rifle Scabbard. Made for most lever-action rifles with up to a 20-inch barrel, it’s made from chestnut tan steerhide.
B&T USA introduces its new SPC9-series. It’s a 9mm carbine with the same handling characteristics and ergonomics as the AR platform.
Ideal for the traveling bowhunter, the new All Weather Series (AW2) 44” Ultimate Double Bow Case from Plano can safely transport a primary rig plus a backup bow on unpredictable expeditions.
Berger announced the addition of both 6.5 PRC and 300 PRC cartridges to the popular Elite Hunter ammunition line. The line features a high BC, hybrid-ogive Elite Hunter bullet.
Springfield Armory announced the release of the Hellion, answering the call for superior ballistic performance in a short, modular and fully ambidextrous 5.56mm bullpup platform.
With a red dot, the carbine is ready to engage close-range targets. But now, there’s a simple way to stretch your effective range, with the new Micro6x Magnifier from Vortex.
Legacy Sports International announces the arrival of a variety of exciting new products for 2022. These include products from Howa, Puma, Citadel and more.
Armasight begins production of the new ArmaCORE Thermal Core as the latest evolution in uncooled thermal imaging technology.
Global Ordnance of Sarasota and Grand Power of Slovakia announced the release of the Glock-style magazine compatible Stribog --the Stribog SP9A3G 9mm Roller-Delayed-Operation pistol.
Lucid Optics offers an updated model of their L7 1-6x24 scope. It includes ED lenses, upgraded AR lens coatings, a new, lower profile, fast magnification lever and more.
Shadow Systems saw a period of intense growth at the company in 2021. The move into a larger facility, an enlarged engineering team allowing the launch of three new pistols and a utility patent comprised part of the growth.
Nexbelt announced that they will be exhibiting at the SHOT Show. They will be showcasing their TITAN, GUARDIAN, ROGUE, FRANCES, BOND and STP SUPREME APPENDIX EDC Gun Belts for 2022 as well as their new N-TAC 45 Gun Belt.
The USA Archery Nominating & Governance Committee (NG&C) selects Independent Directors and has appointed Belinda Foxworth and Bobby Sharma to serve four-year terms from 2022-2025 and Jeff Porter to serve a two-year term from 2022-2023 (to implement the staggering of terms).
The Sporting Arms and Ammunition Manufacturers' Institute announced that a collaborative effort between the U.S. Department of Transportation, Pipeline and Hazardous Materials Safety Administration and SAAMI has resulted in the development of educational resources that provide guidance for shippers of ammunition and components.

Scholastic 3-D Archery has named William “Pete” Slusser as the new Pennsylvania State Coordinator. As the State Coordinator, Pete will oversee all aspects of the S3DA program in Pennsylvania.
The TaurusTX 22 Competition is featured in the March issue of GUNS. Also, a BCM RECCE 16 KMR-A from Bravo Company tops March GUNS’ Firearms Package Giveaway.
It’s the newest guns from Springfield Armory, custom guns from SIG, hunting, and more, this week on Tom Gresham's Gun Talk Radio.
Davidson’s is announcing a new Exclusive offering produced in conjunction with Radical Firearms. It's the Radical RAD-15 RDR equipped with Davidson’s Exclusive 15” RDR (Radical Davidson’s Rail) M-LOK compatible aluminum forend.
Stealth Cam, a leader in trail camera technology, has launched their storefront on Everest.com.
FN America, LLC announces the mandatory recall of all FN M249S semi-automatic, belt-fed rifles sold before January 1, 2022. An identified issue in the FN M249S fire control group may adversely affect the rifle’s standard operation, and under certain circumstances, a reset failure within the hammer group may cause an unsafe firing event.
Armasight , trailblazer in thermal and night vision, will officially launch the brand under new ownership and leadership at SHOT Show 2022.
Meprolight will participate in this year’s SHOT Show in Las Vegas. Stop by booth # 20039 to see the launch of new products.
Federal Ammunition announced its all-new 30 Super Carry cartridge and will showcase this new product launch at the 2022 SHOT Show. The new 30 Super Carry cartridge provides the power of the 9mm Luger in a firearm with increased ammo capacity.
Shoot Like A Girl announced its attendance and exhibition at the 2022 Industry Day at the Range Event in Boulder City, Nevada. Bringing their mobile range to Industry Day, Shoot Like A Girl looks to demonstrate their state-of-the-art military grade firearm simulator to those in attendance.
Wiley X will officially unveil their 2022 product updates at SHOT Show in Las Vegas next week. All media, buyers, sponsored athletes, fans of Wiley X, and any attendee can find Wiley X at their upgraded new booth space #20063 at the Venetian Expo, Level 2, in the Main LE/Tactical Hall.
SAR USA by Sarsilmaz is gearing up to attend the SHOT Show in Las Vegas. SAR USA will be giving away cool swag at the booth along with your chance to win 1 of 40 SAR9 pistols.
B&T USA will be attending the SHOT Show. New products include a suppressor line, the new SPC9-series and the updated APC rifle line.
Polymer80 (P80®) will be unveiling several new products in booth #10030 at this year’s SHOT Show.
Outdoor Edge- America’s leading manufacturer of knives and tools for all things outdoors – will be showcasing their full line of outdoor cutlery and accessories at this year’s SHOT Show.
Federal Ammunition will announce a number of new product offerings during the 2022 SHOT Show. The new products include the 30 Super Carry cartridge, Force X2 Shorty shotshell ammo and HST for magnum revolvers.
SK Ammunition will feature their complete .22 rimfire product line during the 2022 SHOT Show in Las Vegas.
High Speed Gear and Comp-Tac will be attending, displaying, entertaining and meeting in booth 75707 at the 2022 SHOT Show. The booth will be fully kitted with gear, CT3 holster drawing station, meeting space, staff – and several events.
Luth-AR will be hosting a booth at Industry Day at the Range on Monday, January 17th. The event occurs at the Boulder Rifle and Pistol Club in Boulder City, Nevada.
SAR USA by Sarsilmaz announced that they are the official Shot Show bag sponsor of the 44th annual SHOT Show.
Brownells invites SHOT Show attendees to visit booth #13066 in the recently-renamed Venetian Expo in Las Vegas to see the newest products and meet notable industry personalities.
Fiocchi will be exhibiting at the 2022 SHOT Show in Las Vegas. New for 2022 Fiocchi Ammunition products include Golden Pheasant Bismuth, Golden Waterfowl Bismuth, Golden Turkey TSS, Golden Turkey, and more.
Lyman Products and all of their brands, including Mark 7 Reloading, are attending SHOT Show 2022. Mark 7 is in Booth 13054 at SHOT Show. It will be offering Exclusive SHOT Show specials for Dealers and Commercial Customers.
Geissele Automatics will be donating 250,000 face masks and Otis Technology will be supplying more than 52,500 bottles of hand sanitizer for distribution during the 2022 SHOT Show.
German Precision Optics will be exhibiting the company’s full line of new riflescopes and binoculars – including the new compact 8x32 and 10x32 RANGEGUIDE rangefinding binoculars – at the SHOT Show. GPO can be found in booth #11053, a new location.
Berger Bullets and Ammunition will be attending the 2022 SHOT Show in Las Vegas, NV. Retailers are encouraged to stop by booth #11227 to view Berger’s new bullet and ammunition product offerings for 2022.
Buck Knives is inviting attendees of SHOT Show 2022 to stop by Buck’s booth (#13651) and see their new line of products for 2022.
Silencer Central will attend the 2022 Industry Day at the Range in Boulder City, Nevada. They will have staff on hand in bay SR-43 to answer questions about the new E Forms process which is expected to cut the silencer buying process to under 90 days.
Anderson Manufacturing announced that the company will be an official exhibitor at the expanded 2022 SHOT Show. New products exhibited will include the AM-15 pistol family.
Daniel Defense will be attending the 2022 SHOT Show to be held Tuesday, January 18 to Friday, January 21 in Las Vegas at the Venetian Expo Center and Caesars Forum. In yesterday’s feature, we mistakenly included Daniel in the list of gun companies that would not be attending. Our error.
Hornady Security and SnapSafe will have multiple new product releases at the SHOT Show.
1791 Gunleather is heading back to the SHOT Show in Las Vegas. The company will feature several new products.
Riton Optics will participate in this year’s SHOT Show. The Riton Optics booth #72219 will feature Riton team members as well as their 2022 product line.
AG Composites, a veteran-owned manufacturer of premium carbon fiber rifle stocks, will be showcasing the company’s full line of advanced products at this year’s SHOT Show.
Texas-based pistol manufacturer Shadow Systems will attend the 2022 SHOT Show. Shadow Systems will have their full lineup on display, including some exciting and very anticipated new additions.
Dead Air Silencers will be joining more than 2,000 exhibitors next week at the 2022 SHOT Show in Las Vegas. Dead Air Silencers invites members of the industry and media to come by Booth #80822 in the Caesars Forum eXtra Pavilion.
 

This is our final edition prior to the opening of the much discussed, highly debated, unquestionably controversial, hyperbolically overwrought SHOT Show.

As we’ve watched, listened and prepped news for next week, one thing has become obvious: this show really will be different from any of the twenty or so others we’ve covered.

Last year’s virtual event was radically removed from an extravaganza with fourteen miles of aisles.

SHOT 2022 will occupy even more space.

And the amount of controversy and debate it has already caused is immeasurable.

Some in (or around) the industry seem determined to turn the decision to attend or stay home into some sort of litmus test on where one stands on almost all other hot button issues.

It decidedly is not.

SHOT Show is what it has always been -a trade show.

Yes, it’s being held in some very trying times and unusual circumstances. But absent all the overheated rhetoric, the question every business owner has to answer about SHOT has not changed one iota: do I need to go to SHOT?

This year’s risk/reward equation has some (hopefully) abnormal variables, but the industry is also coming off some unprecedentedly positive results.

While the pandemic has scrambled the global supply chain and cratered most of the remaining trust in the competence of our government, it has reconnected a terrific number of otherwise disenfranchised Americans with the great outdoors.

And that’s been good for the outdoor industry.

As was pointed out to me last week at the ATA Show, 2021 was by most standards a terrific year for outdoor retailers.

The only downside? Knowing that if product had been available, 2021 would have been even better.

Some companies won’t be attending next week. Many others will. And despite what you might have heard, I’ve been told -repeatedly- by many company executives, the decisions were business-based.

Sorry, but no political statements.

For some, the reward simply didn’t outweigh the potential risk.

If your company were running at full capacity; selling all the existing products it could make, would going to a trade show to announce new products you lack the capacity to produce look like a good idea?

I remember when the industry seemed to be fueled by the product equivalent of computer industry “vaporware” - products would be rolled out with a ballyhoo, then consumers would wait - usually for months- until the product finally hit retail shelves.

The industry’s ditched that idea. And that kind of strategy is guaranteed to be a lose/lose proposition.

Ergo, some companies don’t “need” to be at SHOT Show. Companies can’t instantly expand manufacturing capacities, and experience says at some point there will be a contraction of demand. Again, the risk outweighs the reward.

But…if your business isn’t running full-tilt, this SHOT represents a unique opportunity to connect with buyers who are looking for new products to keep their customers enthused.

From my chair here in the peanut gallery SHOT 2022 represents an opportunity to at least get more buyers to consider your products.

The opportunity to connect to a single distributor or major retailer just might be exactly what it takes for some manufacturers to invigorate their businesses.

Having covered trade shows in a variety of industries over four decades, I know “trend-spotting” can make a big positive difference for everyone: manufacturers, distributors, retailers and media-types. Everyone wants to say they found the “next hot trend.”

With fewer “major” exhibitors in attendance, the chance to do more searching for those more unique products is not only more attractive, it’s more possible.

In today’s news section of The Outdoor Wire, you’ll see a headline regarding research into the new faces coming into hunting. That research indicated hunting saw a twenty-five percent increase in 2020. That’s far beyond anything ever considered a remote possibility by outreach or retention efforts. These new hunters were compelled outside by the pandemic.

If sales of guns, ammunition and accessories are any indication, there were similar increases in enthusiasm for shooting sports, and a growing acceptance of gun ownership. The acceptance cuts across demographic lines few expected would ever be crossed.

There are now more of “us” than there have been in decades.That’s both a unique opportunity and a challenge for retailers.

There are many more of “us” but we don’t all look -or think- alike.

Smart retailers are looking at the new customers and working on how to reach them more effectively. They’re not fettered by conventional thinking or group-think that is pervasive in any affinity group.

Consequently, they’re more willing to look at new products or consider new ways of doing things. That means the retailers have to re-examine what -and how- they sell.

This year’s SHOT Show may give them the opportunity to do the “trend-spotting” that helps them better tap into those newbies. These new hunters include locavores and organic eaters - they’re going to be open to all manner of new “stuff” to help them be better at harvesting, preparing and preserving their animals.

Many of the new shooters aren’t new to technology. They readily accept “new” methods of training, new technology to safely store and transport their new “shooting tools” and will show up with expectations that retailers will “get” that about them.

Yes, SHOT 2022 will be different. We will all miss not seeing friends and familiar faces.

But there are lots of “things” to be discovered while we’re making our way around those “miles of aisles.”

And as always, we’ll keep you posted.

— Jim Shepherd

Shooting Wire - 2271 N Upton St., Arlington, VA 22207
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