FRI | JANUARY 15, 2021

In observance of the Martin Luther King, Jr. federal holiday, we will not be publishing any wires on Monday, January 18, 2021. We will resume our normal schedules for all wires on Tuesday, January 19.
Sellmark Corporation announces the acquisition of BulletSafe. BulletSafe provides state-of-the-art body armor to law enforcement and non-sworn citizens.
MidwayUSA Foundation, a public charity focused on funding youth shooting teams, is finding new ways to generate funds that can assist teams across the country. One of these new ways is through the Everest Gives Back program.

The Civilian Marksmanship Program looks forward to welcoming competitors each month at their indoor air gun ranges. A full lineup for the CMP Monthly Matches, featuring a series of air rifle and air pistol events, is scheduled for 2021.
White County Archery hosted the 2nd Illinois S3DA regional qualifier with a limited number of students participating.
Hornady congratulates Sean Murphy and Greg Hamilton for their performance in the Toughman Division at the 2021 Mammoth Sniper Challenge, January 7-9 in Ft. Gordon, Georgia.

Sturm, Ruger & Company, Inc. announced that Team Ruger Captain, Doug Koenig, closed out the 2020 competition season with a win in the Production Division at the 2020 PRS Pro Series Finale in Ninnekah, Oklahoma.
Savage Arms announces the arrival of IMPULSE Predator. The American made IMPULSE Predator combines Savage accuracy with the speed of a straight-pull action and is the ideal platform for hunting carnivores.
For the first time in the history of Gray’s Sporting Journal Gray’s Best Awards, German Precision Optics received two awards in the same category for its RangeTracker 1800 Rangefinder and its RangeGuide 10x50 Binocular.

These days it’s more important than ever to carry extra ammunition for a defensive handgun, and Galco offers many ways to do just that. Options include vertical magazine pouches, horizontal pouches and revolver ammo carriers, like the 2x2x2.
DeSantis Gunhide announces three new holster fits for the SIG Sauer P365 with SureFire XSC microcompact WeaponLight.
Heritage Manufacturing, Inc., maker of the classic-style Rough Rider series single-action revolvers and carbine rifle, is excited to present the Barkeep Giveaway.
Christensen Arms announced the promotion of David Farrell to the position of Vice President of Sales. In his role, David will be responsible for all sales activities including management of the internal sales force and the National Accounts Manager.
MKS Supply is pleased to support Walk the Talk America. Walk the Talk America is a 501(c)(3) non-profit organization whose mission is to bring together the firearm and mental health communities with the goal of preventing suicide by guiding people in need to critical mental health resources.
The NSSF applauded the finalization of the Office of the Comptroller of the Currency’s rule to end discrimination by financial service providers against the firearm industry and others. NSSF worked closely with the OCC, members of the U.S. House of Representatives and the U.S. Senate to ensure banking and credit decisions are based on credit worthiness and financial risk assessment for all legal businesses.

Daniel Defense is proud to announce that it has received a Certificate of Registration for ISO 9001:2015. This is an internationally recognized standard of excellence.
The National Rifle Association announced the signing of a Memorandum of Understanding today with the U.S. Fish and Wildlife Service to assist in the recruitment, education, and retaining of sportsmen and women through NRA’s vast hunter education and outreach programs.
Velocity Outdoors is seeking a Senior Level Product Manager in their Airguns, Airsoft, Optics and Laser Aiming businesses. Candidates need proven success in strategic planning, analytic capability, project management, team leadership, and cross-functional collaboration.

Virginia state Senator Creigh Deeds (D-25) offered Senate Bill 1250, which would expand background checks for firearm transfers to include rentals of firearms.
Springfield Armory announced the new 10-Round Hellcat and Hellcat OSP pistols. This new offering provides those in locales requiring restricted capacities an opportunity to own the most popular concealed carry pistol available.
Meet the Helos BTR GEN2 from Athlon Optics. This first focal plane cross-over scope brings precision shooting features to the modern hunter as well.
With traditional trade shows canceled, Brownells will cap its week long NOT Show eVent, January 18 through 22, with the release of the next scope in the Brownells Match Precision Optic line.
Riton Optics announced the launch of the Riton Revolution. This free platform will house educational videos from Riton University, a lifestyle podcast called The Riton Podcast, as well as vlogs and blogs from members of the community.
SIG SAUER Academy is pleased to present Shooter’s Edge…Learning to Shoot at SIG SAUER Academy. This is a new video series that gives viewers an inside look at the foundational handgun classes offered at the world renown SIG SAUER Academy.
Viridian Weapon Technologies announced that their hand stop laser, the HS1, is now available. The HS1 has a minimal footprint but adds exceptional control and targeting speed to M-Lok equipped firearms.
It’s the importance of knowing where your gun rights donations are going, top shooting on TV, and more, this week on Tom Gresham's Gun Talk Radio.
Silencer Central can now deliver silencers directly to customers in the 42 states where silencers are legal. The shipping process has revolutionized the way silencers are sold.
TrueTimber has announced a partnership extension with JR Motorsports along with co-primary sponsors Bass Pro Shops and Black Rifle Coffee on the No. 9 car driven by Noah Gragson for the 2021 season.
The Scholastic Clay Target Program announced its continued support from SKB Shotguns. SKB, known for its side by side, over/under, and single barrel competitive shotguns, will continue its support of the SCTP as a Gold level Sponsor in 2021.
The DNR Ortonville, Pontiac Lake, Rose Lake and Sharonville shooting ranges will be closed for the Martin Luther King Jr. Day holiday Monday, January 18.

We won’t be at Media Day at the Range on Monday, but that doesn’t mean SHOT Show 2021 won’t be busy for all of us.

As is our longstanding policy, we will not be publishing any wires on Monday, January 18. But this year’s observance of the Dr. Martin Luther King, Jr. federal holiday will be decidedly different from any others in our history.

Next Monday, we’ll all be in our homes, not standing in whatever weather Nevada decides to dial up for us as we attend the largest pre-SHOT Show event, Media Day at the Range. We have been there in shirtsleeve weather, near cyclonic winds and freezing cold temperatures. But we showed up to walk the more than mile of range positions (literally) to make certain we weren’t missing anything really important before SHOT Show kicked off the next day.

But the absence of Media Day at the Range doesn’t mean we aren’t covering new products on Monday. All week long, we’re going to be holding video calls and one-on-one interviews in order to bring you the same kind of insight we’ve worked to provide twenty times in the past.

We’re also working with the NSSF to bring virtual attendees insights into special events they might want to consider attending each day. While this year’s SHOT is different in many ways, it does offer every attendee the option to pick and choose which product announcements, press conferences or SHOT University session they want to attend.

We all know there’s nothing like the energy of a “live” trade-only event to get the business juices flowing, but one week into what is a virtual trade show season, there are still plenty of reasons to get excited about new products, potential show “deals” and being able to actually go through the virtual booths with the efficiency of a search engine. Travel time is nearly instantaneous, too.

And a little housekeeping for attendees. NSSF tells us log-ins were sent to all attendees and media this week, so everyone should check their email for them. If you’re in the industry, didn’t get a log-in and want to attend, you can visit this webpage ( and fill out the form at the bottom. The registration officials will look them over and let you know if you’re approved. Here’s a word of caution: SHOT is still a trade-only digital event. Trade-only means exhibitors, buyers and attendees.

If you’re an attendee/media and have questions, there’s a live Q&A Session today at 1:00 p.m. Eastern time. If you’re an exhibitor with questions, there’s one for you at 2:30 p.m. Eastern. Those Q&As will give some background on how to use the platform and answer questions.

If you’ve not checked it out yet, there are lots of ways to use it. And next week (Monday-Wednesday) SHOT University will be underway, and there will be Retailer Seminars on Thursday and Friday. You’ll need to register to attend, but you can do that at:

There won’t be the “normal” crowds, jostling, and maneuvering for everything from a place to talk to a dinner reservation. Those elements can’t be created virtually. But we’re realizing they’re important to any longtime SHOT attendee.

As we go into the weekend, we have one bit of very good news out of Washington. The Office of the Comptroller of the Currency (OCC) has finalized their rule to end discrimination by financial service providers against the firearms industry. Under the new rule, banking and credit decisions must be based on credit worthiness and financial risk assessment for “all legal businesses.”

“NSSF has championed fair access to financial services for the firearm and ammunition industry,” says NSSF Senior VP and General Counsel, Larry Keane, saying the new regulation should be the “end of unfair and politically-motivated discriminatory banking institutions that have a legal duty to service all legal businesses.”

“The rule will ensure large financial institutions that are supported by taxpayer-funded resources like insurances must provide fair and equal access to services based on their objective financial creditworthiness, and not based on ‘woke’ political considerations.”

There’s absolutely no doubt that the discrimination existed. As we reported during the Obama administration, many firearms and component companies found themselves denied new credit or, in more extreme cases, told they needed to find new banks.

A small bit of good news. We’re expecting a lot of good news about what’s ahead in the outdoor business next week.

As always, we’ll keep you posted.

— Jim Shepherd

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