WED | OCTOBER 9, 2024

ALPS Brands announces the company’s new apparel line with the introduction of the Sierra Full Zip Jacket and the Sierra Hooded Full Zip Jacket. Created for multi-season and mixed-weather wear, the new Sierra series represents the ideal crossover jackets for challenging outdoor environments.
The unique quilted design in the Scale Collection by Huk mimics nature and is inspired by tarpon scales while holding the ideal amount of warming insulation in place. Each garment features a nylon outer fabric that provides protection from the wind and is treated with nontoxic C0 Durable Water Repellency to shed rain and unexpected spray.
Aguila Ammunition announces the resounding success of the 2024 Copa Aguila, held from September 27 to 29 in Saltillo, Coahuila, México. This year’s event saw over 350 participants from around the globe competing across various shooting disciplines, showcasing the event's reputation as one of the premier shooting tournaments in Mexico.

Team Blaser delivered dominating performances at the 2024 World Skeet Championships. Held at the National Shooting Complex in San Antonio, the Mini Worlds were September 27-29, followed by the World Skeet Championships September 30 - October 5.
Gearfire announces sponsored shooter and employee Travis McCamish achieved an impressive pair of first place finishes at the 2024 Arizona State USPSA Championship.
KGM Suppressors congratulates Richie Young on his outstanding performance at the 2024 King of 2 Miles (Ko2M) Global Finals, where he was crowned the King with a first-place finish.

XS Sights will be showcasing its newest products at the National Association of Sporting Goods Wholesalers (NASGW) Expo. The event will be held October 15-18, in Kansas City, Missouri.
European American Armory Corp announces their attendance at the NASGW Expo, October 15th-18th in downtown Kansas City, Booth #1325. At this year's expo, EAA Corp will launch a series of handguns that will surely have the industry buzzing.
Liberty Ammo is looking forward to the upcoming NASGW event. Liberty will be at Booth #815 featuring Liberty OverWatch and the new “Steel Plate & Range” ammo.

Patriot Ordnance Factory Inc. (POF-USA) announces they will be exhibiting at the National Association of Sporting Goods Wholesalers (NASGW) Expo and Annual Meeting in Kansas City, Missouri from October 15-18, 2024. Attendees can visit POF-USA at booth number 842 to explore the company’s latest firearms, accessories, and product offerings.
HIVIZ® Shooting Systems will be attending the National Association of Sporting Goods Wholesalers (NASGW) 2024 Expo in Kansas City, MO, Oct. 15-18. We invite dealers, distributors, manufacturers, and the media to stop by booth #541 to learn more about our products and what’s coming for 2025.
Meprolight® is heading to the Kanas City, Mo. Convention Center for the NASGW Expo & Annual Meeting. Stop by Booth 1312 to see the latest products designed to help you acquire the target faster and put rounds on it accurately.
Rock Ridge Outdoors is heading to the 2024 National Sporting Goods Wholesalers Expo and Annual Meeting in Kansas City, Missouri with its industry-leading brands, including American Buffalo Knife and Tool Co., Cupped Waterfowl, Dead Ringer Hunting, The Grind, Mammoth Coolers, ProSport Outdoors, Rogue Ridge, and Telum Tactical.
Galco’s Triton 3.0 IWB holster has a raised sweat guard, an optional claw-type stabilizer and it’s now available in FDE color for select fits.
Bass Pro Shops and its founder Johnny Morris announced expanded support for those impacted by Hurricane Helene while inviting customers to round up at retail destinations throughout the region to aid in relief efforts. Funds raised will be routed through Convoy of Hope and used to support the important work we can do together for our friends, neighbors and fellow sportsmen and women facing the devastation brought by the tragic storm.

Retay USA announces its expanded representation through strategic partnerships with Ferguson-Keller Associates Inc. and Gen 3 Outdoors. Ferguson-Keller Associates, Inc. represents Retay USA in Michigan, Indiana, and Ohio. Gen 3 Outdoors will cover Connecticut, Washington D.C., Delaware, Massachusetts, Maine, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Vermont.
X-Vision Optics announced its new partnership with Falder’s Inc., bringing its products to a wider range of customers. Falder’s Inc., a trusted outdoor retailer based in Mayfield, KY, has been serving customers with high-quality outdoor gear, hunting equipment, and more for years.
Anderson Manufacturing announced the promotion of Jeremy Hammons to Vice President of Sales and Marketing. Hammons has been with Anderson since 2012, starting as an Assembly Technician shortly after his service as an Infantryman in the U.S. Army.

Silencer Central announces the addition of Joe Kurtenbach to the marketing team. In the role of Senior Manager of Media and Relationships, Kurtenbach now serves as the primary point of contact for industry and media inquiries, working directly with ambassadors, influencers, writers, publishers, and industry partners.
X-Vision Optics announces its partnership with Chattanooga Shooting Supplies, Inc. (CSSI) as a new distributor. This strategic collaboration is set to enhance X-Vision Optics' presence nationwide, making its premium optics more accessible to outdoor enthusiasts, hunters, and tactical professionals.
After prescreening at two exclusive events in partnership with Bass Pro Shops, Christensen Arms is set for the global release of its latest film, “GONE,” featuring legendary hunter and Christensen Arms ambassador Jim Shockey and streaming on YouTube

GunBroker was recognized as a Diamond Level partner by the Congressional Sportsmen’s Foundation for its support of the work helping protect and promote rights of responsible firearms owners.
Sierra Bullets and Barnes Bullets announce that Murray Road Agency has been selected to assist and manage media buying, affiliate networks and public relations for both brands. This change comes as the teams work to reposition each brand for new and strategic growth.
Celerant Technology announced the expansion of its partnership with ANT USA. The new functionality enables independent FFL retailers to plan sales and manage purchasing budgets. The OTB software is user-friendly and straightforward to navigate.

Mission First Tactical introduced the new MFT 9mm Take Down Chamber Safety Flag Insert, the perfect accessory for every responsible gun owner. It can be installed or removed without disassembling the firearm and it eliminates the potential for negligent discharge when disassembling firearms that require the trigger to be pulled first.
Streamlight, Inc. launched the TLR-7 HL-X sub USB weapon-mounted tactical light, adding an extreme level of brightness to its popular TLR-7 X sub light for subcompact handguns. The new light delivers up to 1,000 lumens and 10,000 candela.
Mammoth offers outdoor enthusiasts its popular Cruiser line of hard-sided coolers in Mossy Oak Terra, one of the most unique camo patterns ever created. The coolers feature a double-walled rotomolded construction and a built-in stainless steel hinge system for long-lasting performance.
Lapua has completed the first production of 300 Winchester Short Magnum (WSM) cartridge cases and are now shipping to authorized Lapua retailers in the US and around the world.
New for 2024, Buck Commander announces the launch of the BUK OPS® Cycloptic™ Series. This series features two industry-first optics: Cycloptic-X™ Prime Crossbow Scope and the Cycloptic™ Handheld Prime Viewer. Buck Commander has changed everything about hunting in low-light hunting situations with the BUK OPS Cycloptic Series.
CenterPoint Optics unveiled the CPNV01, a powerful night vision monocular. The CPNV01 boasts both day and night vision modes, ensuring clear visibility around the clock. With its 2.5k UHD AVI video resolution, users can capture high-quality footage for documentation or sharing their experiences.
The First Hunt Foundation (FHF), one of the nation’s largest new hunter mentoring organizations, and the NRA who developed the nation’s first hunter’s education course have teamed up to stay vigilant for the long term protections of our hunting opportunities. FHF and the NRA are looking to the future and have joined forces by signing a Memorandum of Understanding (MOU) where they agree to work together to save our hunting heritage.
The Coliseum from Rutted-Up Blinds provides hunters with a stealthy yet comfortable setup to ambush bucks all season long. Boasting a spacious 9-foot by 7-foot footprint, the Coliseum is engineered to keep you comfortable and provide plenty of shot opportunities in any hunting scenario.
Millennium Treestands® L-124 Ladder Stand and L-224 Pro-Lite Two-Man Ladder Stand are designed to offer unparalleled reliability, versatility, and comfort in the field.
Scent Thief® makes hunting by playing the wind a thing of the past. While other products try to eliminate or mask odors, Scent Thief uses patented No Smell Technology™ to temporarily eliminate animals’ ability to smell, preventing them from detecting any odors, including human odors.
Powder Valley Outdoors is expanding its optics lineup with innovative options for predator control from X-Vision Optics. Powder Valley Outdoors offer free shipping on orders of X-Vision Optics products over $99. To learn more and browse the full lineup available at Powder Valley Outdoors, visit powdervalley.com.
Big & J continues to meet the needs of deer hunters and wildlife enthusiasts with their renowned product, Cotton Crave. Cotton Crave promises to remain an essential tool for attracting deer for years to come, thanks to its unique blend and powerful aroma.
Franchi announces a limited-time rebate offer for its Momentum rifle line. Now through December 31, 2024, customers can receive a $150 rebate on any Franchi Momentum Rifle. The offer is now through December 31, 2024.
Primary Arms announces the renewal of its sponsorship of the Second Amendment Foundation (SAF) at the Silver Level for another year. This ongoing partnership underscores Primary Arms' commitment to defending and supporting the rights of responsible firearms owners across the United States.
This Week on Shooting USA, there’s coverage of a comprehensive test of overall shooting skill in multiple disciplines, from the practical shooting sports to precision small bore, and the shotgun sports. Plus, the story of the Mosin-Nagant, now one of History’s Guns.
Available to stream now for a limited time on MyOutdoorTV (MOTV) is the Realtree Channel. This scheduled channel features Bill Jordan, Michael Waddell, Tyler & Colton Jordan, David Blanton, and the crew from Team Realtree. Programs featured include Black Cloud Duck Hunting, Realtree’s Monster Bucks, Realtree Outdoors, and Realtree Road Trips.
 

Later this morning, SIG will hold the official dedication and unveiling ceremonies for the massive expansion of their ammunition business. The latest expansion, a 210,000 square foot building they call the Jacksonville Arkansas Ammunition Center (JAAC) is the largest piece of a rapidly expanding SIG ammunition campus, a six-building 436,000 square foot complex that employs more than 675 Arkansans.

With the latest expansion, SIG will have spent more than $225 million dollars in equipment and facilities.

It’s difficult to translate 210,000 square feet into understandable words. This interior gives a general sense of the immensity of the new “ultra scaleable” facility. OWDN photo.

But the ammunition being produced here won’t be appearing on shelves in your local gun shop, at least not in the immediate future. The expansion is to enable SIG to supply the ammunition for their 6.8 Next Generation Squad Weapon military contracts. In fact, the facilities are building 6.8 in four varieties, from 6.8 GP (General Purpose) to the 6.8 blanks used in training. It also produces SIG ammo in 300 Winchester Magnum, 300 Norma Magnum, 338 Norma Magnum, and 6.5 Creedmoor, in addition to the various flavors of the NGSW.

Touring the manufacturing areas in advance of today’s official opening, it’s obvious that SIG’s ammo division isn’t setting up for civilians. The final steps in the making of the 6.8 NGSW linked ammunition we watched yesterday brought that home.

SIG’s hybrid ammunition is manufactured and processed in-house. From the basic component (top) to the finished cases (center) to the completed round (bottom) it is tested, re-tested, and inspected before being approved for packing.

Ammunition is manufactured using a combination of technological advances and old-fashioned hand inspection. As the ammunition was made from components, processed and finished, it passed through a number of visual and computerized inspections. As the linked ammunition came off the finishing lines, however, it was hand inspected, machine tested, then hand packed into cartons placed into the familiar green army ammunition cans which were then packed into wooden crates.

The palettes of packed ammunition will look familiar to current and former soldiers. There’s plenty of technology involved, but SIG workers take pride in having inspected each round, belt, box and crate before sending it to our military.

Humans completed each of those steps, not robots. When I asked why that was, the answer brought home the ultimate purpose of linked rounds: “because we want the people who use this ammunition to know that people who care about each of them inspected it before it went to them.”

It’s also obvious that SIG’s planning on seeing that business expand. SIG emphasized more than once that the scalability was to enable them to expand to meet the needs of the United States military and all its allies.

The stage was prepped yesterday, but it will be occupied by dignitaries and SIG officials celebrating the latest expansion of the SIG military business.

This morning VIPs and dignitaries from the government and military on hand to see the facility that SIG’s built. They include Arkansas Governor Sara Sanders, generals, and many state, local and federal dignitaries. They’ll also be joined by SIG’s upper echelon and the proud employees of the Jacksonville, Arkansas facility.

We’ll be there as well. And as always, we’ll keep you posted.

— Jim Shepherd

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