MON | JANUARY 6, 2025

FightLite® Industries announces their Herring 2024 Modern Lever Action has been named Tactical Product Of The Year by the NRA’s American Rifleman.  
Military Armament Corp (MAC) announces the MAC1014 has been named the 2025 American Rifleman Shotgun of the Year, as awarded by the National Rifle Association (NRA). The MAC 1014 Shotgun is based on an iconic firearm that has served troops around the globe for over two decades.
Rusty Ulmer fends off the snowbirds to claim the top of the podium at the inaugural Berger Snowbird Showdown Pro Series PRS Match. Ulmer won shooting the 6mm Dasher cartridge loaded with Berger 105 Grain Hybrid Target bullets, the #1 bullet choice in PRS.

After three months of competition, the 2024 Scopos National Air Rifle League Champions have been crowned. In the Sporter League, Zion Benton NJROTC wins after defeating North Brunswick AJROTC in the championship game. In the Precision League, Granbury MCJROTC wins after defeating Everett Sportsman Junior Rifle Club in their championship game.
Team Mathews traveled to Des Moines, Iowa to compete in the annual Iowa Pro Am shoot. Mathews walked away on top in both the Pro Male class and the Senior Pro class.
A total of 397 junior sporter and precision air rifle athletes arrived in Ohio and Alabama over the weekend of Dec. 6-7 to compete in the 2024 Gary Anderson Invitational. Bethany Shirley, 18, of Monroe, GA, led the sporter competition for the second consecutive year – reaching a score of 657.9.

The Archery Trade Association (ATA) is excited to promote their newest event, the New Product Launch Unveiling and Happy Hour, at the upcoming 2025 ATA Show. This event, set to take place on Jan. 7 from 4:00-6:00 p.m., promises to be a must-attend event for all show attendees.
Millennium Treestands® is showcasing its latest innovations at the 2025 Archery Trade Show (ATA), running January 8–10, 2025, in Indianapolis, Indiana. Millennium proudly introduces the M-8 and M-35—two new treestand models designed with the modern hunter in mind.  
announces they are exhibiting their state-of-the-art vehicle safes at the ultimate direct sales conference to learn, network and thrive, the 2025 D2DCon. The conference is scheduled to take place January 7-9, 2025, at the Salt Palace Convention Center in Salt Lake City, UT.

X-Vision Optics is exhibiting at the Big Rock Sports Expo in Nashville, Tenn. Big Rock Expo provides the perfect opportunity for X-Vision Optics to showcase its latest innovations and connect with industry leaders at booth #1154.
BERSA USA announced it will be exhibiting at the Big Rock Show in Nashville, Tennessee. The 2025 annual tradeshow will held in the Music City Center from January 5 to 7, 2025. 
announces they are exhibiting their state-of-the-art vehicle safes in booth #413 at the Arrow 2025 Exhibitor’s Showcase. The event will be held Tuesday, January 7th, 2025, and Wednesday, January 8th, 2025, at the Sheraton New Orleans Hotel, New Orleans, LA.
Millennium Treestands® is showcasing its latest innovations at the 2025 Archery Trade Show (ATA), running January 8–10, 2025, in Indianapolis, Indiana. Millennium proudly introduces the M-8 and M-35—two new treestand models designed with the modern hunter in mind.  
Riton Optics will be attending the Archery Trade Association Show (booth 2650) in Indianapolis, Indiana January 8-10. This marks the first time Riton will be in attendance for the ATA show.
Join Outdoor Sportsman Group (OSG) at the Archery Trade Association (ATA) Show on Wednesday, January 8 at booth #1237 from 5 – 6 p.m. for a happy hour.

The 2025 ATA Show is just around the corner, and Barnett® is eager to showcase its new 2025 product lineup. The Archery Trade Association Trade Show will take place on January 8-10, 2025, at the Indiana Convention Center in Indianapolis, Ind.
Samson Manufacturing adds to their S.A.S Folding Stock lineup. Introducing the Integrated Endcap versions for the MP5/MP5K and clones. No spinny wheels, no tools required, just push-button adjustability on the fly — this easily adjustable metal folding stock provides a streamlined and formidable solution.
Galco’s Concealable™ 2.0, now available for the SIG SAUER P365 Fuse, is a thoroughly modern version of the strongside belt holster. Cut low at the front, the new design accommodates most popular carry-style red dot optics and is constructed of premium steerhide, in black or tan, and made to fit belts up to 1 1/2”.

High Speed Gear® (HSG®) announces the launch of the Duty Flex Line, a series of high-quality, general-purpose pouches. Built for durability, versatility, and ease of use, the Duty Flex Line features four distinct pouch models. 
Samson Manufacturing announces the Rebranding of their export arm. Samson International is now Samson Worldwide, reflecting changes in the corporate structure and leadership in this business unit.
Turner’s, with 38 stores located throughout California and Arizona, announces personnel changes within its organization, which went into effect on January 1, 2025. Rob Zubakhas been named COO and Mike Etienne CMO.
Outtech announces the retirement of Jay Scholes, the company’s founder and a visionary leader whose dedication has been pivotal to its growth and achievements.
AGM Global Vision announces the addition of Keith Weaver to the team as our new Key Account Manager. With 20 years of experience in the shooting optics industry, Keith brings expertise, strategic insight, and a proven ability to drive growth and foster strong relationships with key accounts.
On December 26, 2024, the Fifth Circuit Court of Appeals reinstated the nationwide injunction against the CTA Reporting Requirement, which had been previously lifted. This means that the deadlines to file beneficial ownership information reports are once again suspended, pending full review by the Court.
Whitetails Unlimited Inc. is seeking a part-time Field Director in Texas to execute program services. As a Field Director the candidate will organize volunteers and conduct membership events. Additionally, the Field Director will act as a liaison between all regional activities and National Headquarters. This part-time position could develop into a full-time salaried position.
The Rocky Mountain Elk Foundation has three employment opportunities to help grow our mission to ensure the future of elk, other wildlife, their habitat and our hunting heritage. RMEF seeks a conservation and wildlife editor for Bugle magazine, a membership data specialist and a membership marketing specialist.
The Iowa Department of Natural Resources is hiring seasonal positions for summer 2025 in the Iowa state park and forest system. Work alongside conservation professionals building skills for careers in natural resources.
Foxtrot Mike Products has introduced the VFM-9, a new line of 9mm Upper Receivers that combines the same superior quality, durability, and innovation customers expect, at a more accessible price point.
Military Armament Corp (MAC) introduces the MAC Duty 9 Double Stack. This newest 1911 offering from MAC is designed in Knoxville, Tenn. and built to exacting standards by Tisas, with a new slide cut design. Built for any mission, the MAC Duty 9 Double Stack features a factory RMR pattern optic cut on the slide and universal light rail on the frame.
Scent Thief announces three new products for 2025. With the expansion of the No Smell Technology™ collection, hunters can rest assured they can stay undetected, both in and out of the stand.
Millennium Treestands® announces the launch of the M-8 Pro-Lite Hang-On Stand. Engineered for serious hunters, the M-8 Hang-On Stand offers lightweight convenience, durability, and unparalleled portability, making it an essential companion for every hunt.
Taurus announces the launch of the Taurus GX2, a firearm designed to meet the needs of first-time shooters while redefining what an entry-level firearm can deliver. With its affordable price point, the GX2 offers reliable features such as Striker-Fired Action with Hinged Trigger Safety and a Manual Safety, Sharpshooter Barrel, Steel Dovetail Sights, MIL-STD-1913 Accessory Rail and a 13-Round Capacity.
Pulsar unveils a new flagship family of thermal riflescopes, the Thermion 2 LRF 60 series. Comprised of three models, XL60, XG60 and XP60, Thermion 2 LRF 60-Series riflescopes pack the industry’s latest innovations and cutting-edge technologies into the pristine image quality, rich feature sets, intuitive design and consistent reliability Pulsar has built its reputation around.
Honored American Veterans Afield (HAVA) hosted over 200 veterans and families at the San Antonio Police Training Academy for its 15th annual day of range time, great food, and prizes. HAVA focuses on fun for the entire family. The day also included a shooting demonstration by the greatest competitive shooting in history, Jerry Miculek.
Silencer Central announces a new strategic partnership with LMT Advanced Technologies, a sister company of LMT Defense, to fulfill online suppressor purchases through the Delivered by Silencer Central program.
Primary Arms Optics announces Discovery 2025, scheduled for Tuesday, January 7, 2025. This event offers a first look at Primary Arms Optics’ 2025 catalog, featuring the latest cutting-edge optics set to hit the market throughout the coming year.
Galco's EDC Wallet is a slim design with angled slots to carry your ID, CCW permit, debit/credit cards, etc. Behind the slots is a pocket to carry your cash. A flap covers your cards and cash. On the back is an open slot for your most often-used card.
Speer Ammunition announced that it was awarded a duty rifle ammunition contract with U.S. Customs and Border Protection (CBP). The contract calls for Speer to supply the agency with Gold Dot Tipped ammunition in .308. The contract has a ceiling value of $7 million over five years.
Orion Wholesale announces they have partnered with Half Face Blades to distribute their versatile, high-quality knives that are useful for every person, in every walk of life.
A highly palatable and nutritious premium feed, RackMaker from Antler King keeps deer full, healthy, and coming back for more. RackMaker features pellets and corn, coated in soybean oil and molasses for added fat and appeal.
Henry Repeating Arms launched the Lever Action Supreme Rifle (LASR). Available in .223 Rem/5.56 NATO and .300 Blackout, and now shipping to Henry dealers nationwide, the LASR represents the culmination of over 150 years of lever-action evolution and Henry’s exploration of cutting-edge manufacturing technology and techniques.
Avient Corporation announced it will highlight its comprehensive portfolio of advanced composite technologies and engineered polymer formulations, including its new Composite Heat Release technology for firearm barrels, at the SHOT Show Supplier Showcase in Las Vegas, Nevada on January 20– 21.
Tactical Mia™ has made a name for herself in the shooting arena, amassing an impressive list of sponsors and influencer partnerships, including several within the GSM Outdoors brand family, whose logos adorn her competition jersey: Walker’s®, Birchwood Casey, GPS and TRUGLO®.
MyOutdoorTV (MOTV) is now streaming now the “Predator Channel.” This scheduled channel brings the excitement of predator hunting to viewers’ screens all day, every day. The “Predator Channel” takes viewers all over the world chasing a variety of dangerous predators. Simply press, “play” to watch premiere predator content, 24/7.
 

From Make Ready TV, we have a group of the “OG” – old guys? – discussing the history of the industry. This includes the vagaries of writing for advertiser-supported print publications, the sole form of communication the industry had with consumers.

There wasn’t an internet, let alone a YouTube, and publishers scrambled to find content that would satisfy readers (and, potentially, make them subscribers) while not irritating the people who really paid the bills – the advertisers.

As a result, there was a lot of material that was substantively suspect and Dave Spaulding summarized the tendency. He noted there was an editor who’d confided to him that the favorite titles all contained the word “versus.”

For example, when discussing handgun calibers, the panel quickly fell into a discussion of “9mm vs. 45.” For those who came in late, the two primary centerfire auto pistol cartridges of the mid- to late 20th Century were the 9x19mm (9mm Luger, etc.) and the 45 ACP. The 9mm, like all auto cartridges of the era, being only available in FMJ roundnose configuration (and that in 124 gr. weight), had a well-publicized miserable record in fights. The 45s record of failing in that arena was seldom discussed.

Cutting to the chase, John Farnam – also on the panel – posited that they are all “miserable little popguns.” That doesn’t mean they’re not deadly … over time. In a defense situation, time is one thing we’re short of.

So many 1911 variant pistols, like this Colt Commander, are available in 9mm chambering. Below, the 9x19 is plenty accurate enough for service and is being optimized for competition.

 

So how is this relevant to hobbyists or sport shooting types?

I’ll start at the end; panelist Massad Ayoob said that if he’s asked “Which? The 9mm or the 45?” his answer is “yes.”

And that’s the right answer.

The 45 Auto and 38 S&W Special cartridges are the two centerfire handguns cartridges more developed for accuracy than any others. That’s because they were extensively used in the handgun competition of the era, bullseye. The course includes shooting service pistol (the “hardball” match) and centerfire (doesn’t have to be 230 grain FMJ, could be 38 wadcutter or the 185 grain FMJ SWC for 45s with lighter springs), all one-handed, from fifty yards and 25 yards.

For those who like mag dumps at 5-7 yards on targets the size of billboards – using two hands – bullseye is precision that lacks appeal.

Today, bullseye is seeing a minor resurrection – and it’s a good thing. Driven by classes taught by former “members of the unit,” and those who followed, the 25-yard timed and rapid-fire bullseye has become a darling of the tactical crowd and for good reasons. The FBI instructor school bullseye – FBI-IP – is a B8 without the “X” ring.

The 9x19mm (NATO or not) didn’t spend much time in those precision sports during the day, though it has been used in precision work in Europe and, in NRA PPC from the 1990s on, in the States.

9mm or 45? – Yes.

So many 1911 variant pistols, like this Colt Commander, are available in 9mm chambering. Below, the 9x19 is plenty accurate enough for service and is being optimized for competition.

As a practical matter, non-government shooters tend to follow those who have government affiliations. The 9mm is now a government cartridge in the States – by default. After the FBI made its sheepish return to the 9mm, many agencies of any size likewise left the larger cartridges behind and moved to the 9mm. It’s economy of scale; more demand drives more production. More production drives cost down.

And if you can find any auto pistol ammunition for sale – at any price – during “droughts,” it’s most likely to be 9mm.

During the last drought, I found 40 S&W to be “more available,” due to ammo left over from the boom before the bust. I’m not sure that’ll happen next time.

For hobbyists and high-volume shooters, 9mm has the clear advantage just in cost – for purchase and shipping. I well recall when my agency issued 45s and the weight of a case of 45 ball; 60 pounds. Doesn’t sound like much until you weigh a case of 9mm ball.

I’ve watched the growth of the American gun culture since the 1960s. Print media helped move us this way. In some ways, the “versus” articles moved many of us to think and to ask “why?” In that way, those pieces likely made us better.

— Rich Grassi

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