WED | MAY 7, 2025

Starting May 6, 2025, with the fit Vortex Nation™ loves and original artwork you’ll be proud to wear, the Vortex® Poppy Short Sleeve T Shirt ($24.99) is one small way to keep those who serve in your thoughts.
VIKTOS introduces its latest drop: the PATROLUX™ SHORTS. Built for operatives who don’t pause when the mercury rises, these shorts are the ultimate blend of tactical grit and hot-weather readiness.
Dryshod’s Women’s Evalusion All-Around Shoe proves that 100-percent waterproof protection, sturdy foot support, and optimal traction can be incorporated into a shoe that is both stylish and comfortable enough for all-day wear.

Exciting times for Southwest Idaho’s archery community. After nearly seven months, the Boise River Wildlife Management Area’s 3D archery range reopened to the public on May 3. Recall, back in October 2024 a portion of the Boise River WMA engulfed in what became known as the Valley Fire, ultimately scorching 9,904 acres—including much of the archery range.
Mathews Team Shooter Stephan Hansen claimed top honors in the Adult Male Freestyle Championship. Finishing only two points off a perfect score, Hansen finished the event one down from the course record at the 31st annual NFAA marked 3D National Championship.
Remington Ammunition congratulates sponsored shooters Todd Hitch and Madison Sharpe on winning Main Event titles at the U.S. Open for sporting clays. The dynamic duo bested their classes in a very competitive field of nearly 1,300 total participants.

Kahne Packer of Wilber 5 Clovers 4-H capped off a huge day by winning a shoot-off to capture the Cornhusker Cup at the 55th Cornhusker Trap Shoot on Saturday in Doniphan, Nebraska. Packer hit 72 of 75 handicap targets Saturday, tying Landen Nowak of North Platte for a two-day total of 146, before taking the shoot-off.
Beretta USA will be attending the SOF Week conference held at the Tampa Convention Center, in Florida, from May 6 to 8. On display at the BDT booth (#2040) will be a complete range of firearms, rifle scopes, red dot optics, binoculars, range finders, laser pointers, flashlights, beacons, distraction devices and ammunition.
On April 25, 2025, Target Sports USA proudly hosted its annual AMMO+ Day 2 event — an exclusive follow-up to the AMMO+ Day sale held every year on September 19. Target Sports USA extends a heartfelt "thank you" to its loyal customers and AMMO+ members for making this event a continued success.

Refined and modernized for the 21st century, Galco's Miami Classic II™ improves on the original Miami Classic. This Miami Classic II is constructed of premium steerhide and includes holster, harness, ammo carrier and a set of harness fasteners, and is now available for the SIG-Sauer P365 X-Macro with or without red dot sight.
Western Obsession TV host and TUO Pro, Kurt Belding, may be known for hunting mountain big game such as the majestic Rocky Mountain elk, but he has also spent quite a bit of time chasing wild turkey, including the wily Merriam’s of the west.
ZeroTech Optics USA announces its partnership with Elite Outdoor Sports to expand its reach across key regions in the United States. Elite Outdoor Sports will represent ZeroTech Optics USA in Southern California, Arizona, New Mexico, Colorado, Montana, Wyoming, Michigan, Indiana, Ohio, Pennsylvania, New York, New Hampshire, Massachusetts, Maryland, Delaware, New Jersey, Connecticut, Rhode Island, and Utah.
Chattanooga Shooting Supplies announced that it now carries the full line of Pure Archery Group products, including top-performing brands like Diamond Archery, Black Gold, TightSpot, Ripcord, and Excalibur Crossbow.
One of Utah’s larger law enforcement agencies has begun an official test and evaluation process of Viridian’s weapon-mounted technology. With 130 sworn officers, including specialized units such as SWAT and members of the U.S. Marshals Task Force, the agency is rigorously testing Viridian’s HS1 Hand Stop Laser and 4LUX 2K DUO laser/light combo.
The May Collection from Collector’s Elite Auctions is now live and open for bidding through May 18, 2025. This premier auction event features a curated selection of ultra-rare and historically significant firearms, including: The “Holy Grail” Colt Boa Consecutive Set – Serial Nos. 1176 & 1177; Springfield Armory M1 Carbine – Serial No. SC10003; and more.

NSSF® hails Tennessee’s Gov. Bill Lee for signing SB 1360 into law which brings added protections to the firearm industry and Second Amendment rights in the Volunteer State. The law protects the state’s growing firearm and ammunition industry from special-interest “lawfare” abuse of the judicial system against firearm and ammunition manufacturers, distributors and retailers.
New insights are now available in the 2nd quarter edition of Market Pulse, a quarterly paid subscription service providing the latest hunting and shooting market trends backed with in-depth analysis. The current edition covers timely topics such as import trends, the impact of tariffs, and consumer concerns that drive purchasing decisions.
Shell Shock Technologies, LLC. announced a critical achievement in its mission to redefine military-grade ammunition performance. The company’s 7.62x51mm NAS3 cartridge cases have successfully completed rigorous testing at the Naval Surface Warfare Center, Crane Division, one of the most demanding environments in the defense sector. The results: zero case failures.

Buck Knives Inc. recently recognized a milestone of the company's relocation from San Diego, California, to Post Falls, Idaho two decades ago. That move occurred in 2005 and resulted in the company opening a 128,000-sq-ft state-of-the-art facility where it manufactures more than 200 knife models, has a museum and operates a flagship store.
Rambo Bikes is seeking a Chief Financial Officer (CFO). The CFO will be responsible for all financial aspects of the company, with a strong focus on strategy, scalability, and operational excellence. This leader will oversee accounting, financial planning, capital management, and reporting — and will play a key role in strategic decision-making.
Military Armament Corp introduces the MAC IX. This direct blowback semi-automatic PCC was designed in Knoxville, TN. The MAC IX features an AR pistol grip, a picatinny rail for the easy mounting of optics.
APEX Ammunition is now shipping its Predator line of Tungsten Super Shot (TSS) shotshells. Meticulously handloaded, these TSS rounds deliver exceptional downrange energy with maximum lethality to take down the toughest coyotes and hogs.
Kevin VanDam, widely recognized as one of the most successful and respected figures in competitive fishing, now has his series, The VanDam Experience, available to stream immediately on MyOutdoorTV.
Silencer Central announces a strategic partnership for online suppressor order fulfillment with renowned outdoor retailer Brownells. Customers who purchase suppressors through Brownells will receive all the benefits Silencer Central offers.
For decades, rifle bedding was a standard practice for gunsmiths chasing tight groups and peak performance. But with McMillan’s precision inletting process, those extra steps are no longer necessary for most shooters.
Searching for a unique way to show appreciation this Mother’s Day? Wazoo Gear offers a perfect blend of style, practicality, and adventure-ready products designed for moms who love the outdoors. Explore a few top picks to help her step out in style while staying prepared for anything.
Big & J takes its proven ingredients and partners with Fortified Cottonseed for a product that will help hunters harvest more deer. Cotton Crave helps grow bigger bucks and achieve healthier deer herds, helping hunters harvest bucks with larger headgear and deer managers have healthier whitetails year after year.
VIKTOS highlights its Mother’s Day Collection, celebrating strength and style this Mother’s Day. Built for women who lead, protect, and push forward, this collection merges functionality with fashion for every mission.
Adventure lies at the very soul of Petersen’s HUNTING, and the newest issue builds on that foundation with an impressive array of heart-pounding hunts from around the world. Tag along as their staff of contributors travels far and wide, rifles in hand, in search of the most challenging, most exciting encounters in the world’s rugged and untamed locales.
MyOutdoorTV is taking viewers deep into the wilderness, following daring adventures from today’s top outdoor producers with the launch of AdventureStream, an exclusive live streaming channel available now.
Shooting USA covers the Bianchi Cup, the most prestigious pistol tournament in the world. The Civilian Marksmanship Program is now operating and promoting the Bianchi Cup.
This Mother’s Day, The Sportsman Channel is rolling out the red carpet for women and mothers who embody the spirit of the great outdoors. Tune in on Saturday, May 10, from 5-7 p.m. ET for the Mother’s Day Hunting Marathon – a special two-hour event highlighting the skills, passion, and determination of women who hunt and fish.
 

An Asian American and lifelong liberal from the San Francisco Bay Area, I became a first-time gun owner as a 42-year-old in 2011. I began a now 14-year journey into an unfamiliar and complex world of firearms. In my work, I draw on both my personal experiences and sociological observations to understand the long-standing presence of a robust legal gun culture in America.

David Yamane is a sociology professor at Wake Forest University and author of Gun Curious: A Liberal Professor’s Surprising Journey Inside America’s Gun Culture. Photo: courtesy David Yamane

In contrast to the dominant scholarly approaches, which focus on gun deviance and harm, I find there is more to firearms than criminal violence, injury and death; more to gun owners than straight white men; and more to gun culture than democracy-destroying right-wing politics.

Let me share five observations essential to understanding guns in America:

1. Guns are normal

About 86 million American adults – 1 in 3 – own at least one of the estimated 400 million firearms in the U.S. today.

Imagine if everyone who uses TikTok in the U.S. owned a gun – and then add the population of New York City. That is enough gun owners to fill over 1,000 NFL stadiums.

Humans have used projectile weapons like rocks and spears from the beginning. This unbroken history continues in every society, with firearms as the weapon of choice in all but the most isolated communities. People who could legally own guns in colonial America commonly did so. Even today, civilian firearms ownership remains exceptionally high in the U.S. compared with other industrialized nations.

The right of everyday Americans to own guns is a deep part of American culture, enshrined in the U.S. Constitution and many state constitutions.

2. Gun culture 2.0

The culture of guns in the U.S. has evolved over time.

Before the mid-1800s, people primarily used firearms for practical purposes: hunting for food, defense from and offense against indigenous populations, controlling enslaved people, expanding territory and fighting against oppressive rulers.

Starting in the mid-1800s, Americans developed a more complex gun culture that included recreational hunting, organized target shooting and gun collecting. These elements continue today, but, in a shift, Americans increasingly own guns for self-defense.

Evidence for the evolution to what I call “Gun Culture 2.0” appears in three key areas: surveys about why people own guns, the loosening of gun-carrying laws beginning in the 1980s, and changes in both the types of firearms sold and how companies market them, especially toward small, concealable pistols.

3. Gun ownership is diverse

Black Americans have a particularly strong tradition of gun ownership dating at least to the 19th-century abolitionist movement.

Today, 1 in 4 black Americans, as well as 1 in 5 Latinos and 1 in 4 women, personally own a gun. Twenty percent of gun owners consider themselves politically liberal. For every four evangelical Protestants who own handguns, three people who don’t identify with any religion own them too. Scholars are even beginning to discover the importance of LGBTQ+ gun owners.

Gun Culture 2.0 is more diverse and inclusive than the United States’ historical gun culture because security is a universal human concern.

The response to feelings of insecurity varies. Portfolios of protective measures in the U.S. include home security systems, dogs, the hyperlocal social networking service Nextdoor, gated communities and firearms.

4. Guns are lethal tools

Many tools like knives and chainsaws are lethal, meaning they have the capacity to cause death. Guns differ because their lethality is by design. Consequently, guns can make dangerous situations more deadly.

Despite their ubiquity and deadly potential, accidental firearm deaths are relatively rare and declining in the U.S., numbering fewer than 500 annually in recent years. Most gun deaths are intentional, with suicides accounting for 58% and homicides for 38% of 46,728 gun deaths in 2023.

While the U.S. has a moderate overall suicide rate compared with other developed countries, it has a firearm suicide rate that substantially exceeds these other nations. This is because firearms are widely available and highly lethal. When people attempt suicide using guns, they die in up to 90% of cases.

Similarly, although the U.S. is not exceedingly violent or criminal compared with peer nations, its criminal violence is more deadly because these lethal tools are more frequently involved.

5. Guns are paradoxical

Despite high rates of firearm suicide and homicide, most guns in the U.S. will not kill anyone, and most American gun owners will not commit violence against themselves or others. My calculations, based on the 2023 Centers for Disease Control and Prevention data, indicate that just one gun death occurred per 8,560 firearms and 1,840 gun owners – meaning at least 99.99% of guns and 99.95% of gun owners were not directly involved in fatalities that year.

These observations collectively point to a final insight: Guns resist simple categorization and embody multiple paradoxes.

To different people, they are fun and frightening, dangerous and protective, diffuse and concentrated, unifying and divisive, attractive and repulsive, interesting and controversial, useful and useless, good and bad, and neither good nor bad.

This is to say, guns are not inherently anything. They take on different meanings according to the various purposes to which people put them.

A realistic view requires maintaining a clear-eyed understanding of the lethal capabilities of firearms. But the tendency to focus exclusively on firearms-related harms, while understandable, becomes a problem, in my view, when it fails to acknowledge the normality of guns and the diversity of gun owners.

— David Yamane

David Yamane is a sociology professor at Wake Forest University. He is an internationally recognized authority on guns in America and a calming voice in our divisive national argument on the issue. His book, Gun Curious: A Liberal Professor’s Surprising Journey Inside America’s Gun Culture, was published in June 2024. Learn more at DavidYamane.com.

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