Unique Event Showcases Sought-After Products to Cater Directly to Outdoor Sportsman Group’s Dedicated Audience’s Needs, Ensuring a Successful Spring Season

The time to gear up for spring adventures has never been more fun as Game & Fish announces the return of 'Great American Spring’ this April offering tips, tools, and educational advice to inspire outdoor enthusiasts across the nation. Presented by Falken Tires and Yellowstone Bourbon, the 2024 lineup promises to deliver engaging content that resonates with both do-it-yourselfers and professionals who are preparing to make the most of the upcoming season.

"’Great American Spring’ brings the outdoor community together, celebrating the renewal, spirit, and excitement that springtime offers," said Tom Lawrence, Senior Vice President of Sales at Outdoor Sportsman Group. "Our partnership with leading brands like Falken Tires and Yellowstone Bourbon underscores our commitment to quality and ensures that we highlight products that our passionate audience trusts and values."

With exclusive content housed on Game & Fish (www.gameandfishmag.com/greatamericanspring), as well as appearing on Outdoor Sportsman Group Networks (Outdoor Channel and Sportsman Channel), ‘Great American Spring’ presented by Falken Tires and Yellowstone Bourbon highlights sought-after products that cater directly to Outdoor Sportsman Group’s dedicated audience's needs, ensuring a successful spring season. ‘Great American Spring’ will run through June 30.

“Falken Tires is excited to be a part of the Outdoor Sportsman Group’s upcoming ‘Great American Spring,” shared Don Reindl, Creative Services & Communications Manager for Falken Tires. “We think this partnership provides an excellent opportunity to showcase our highly regarded line of Wildpeak light truck tires to OSG’s outdoor lifestyle audience.”

Outdoor lifestyle enthusiasts live to be outside, uncluttered, and unencumbered by four walls. When they come home from the fields, woods, mountains, streams, lakes, and oceans; they still crave outdoor space. Outdoor Sportsman Group’s ‘Great American Spring’ presented by Falken Tires and Yellowstone Bourbon want to help.

“Partnerships like this allow the Yellowstone Bourbon brand to get in front of our target audience who we know enjoys spending time outdoors and learning new things. We are excited for the launch of ‘Great American Spring’ and look forward to seeing increased engagement through the multiple campaign touchpoints,” said Kelly Panzitta, Yellowstone Bourbon Brand Manager.

Campaign Overview

• Digital/Social: Exclusive content on Game & Fish website including custom long form video content specific to each advertiser, tips, tricks, and comprehensive guides for backyard activities, grilling, DIY, and land management.
• Television: Custom :30 vignettes to air on Outdoor Channel and Sportsman Channel, complemented by longer-form digital content.
• Publications: Featured promotions in the May & June/July and August 2024 issues of Game & Fish, with sponsor highlights and in-depth exclusives from industry leaders.
• Sweepstakes: A four-week long sweepstakes with weekly prizes and a sensational grand prize of a 2024 Country Music Festival experience for two!
• MyOutdoorTV: A dedicated content tile showcasing all custom long-form vignettes.

For more information about Great American Spring visit: www.gameandfishmag.com/greatamericanspring.

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel (Canada) and MOTV, the world’s leading subscription streaming platform created for outdoor lifestyle enthusiasts. The Group also consists of numerous established publishing assets: 15 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com.