Shelton, CT. -– Charter Arms, manufacturers of affordable, 100% American-made revolvers for more than 50 years, is proud to announce they have chosen Mountain States Sports Marketing Inc.(MSSM Group), as their sales agency of record for the Western regions of the United States. Their territory includes: AK, WA, OR, HI, CA, NV, ID, MT, UT, AZ, NM, CO, and WY. MSSM Group is focused exclusively on selling and servicing the shooting sports category.

“We couldn’t be prouder to have partnered with Mountain States Sports Marketing Inc.,” said Nick Ecker, Owner, President and CEO, Charter Arms. “They are a professional and proactive sales agency representing best-in-class brands in the shooting sports industry. The Taylor’s brand will be well represented in the Western regions of the United States with them onboard.”

Mountain States Sports Marketing Inc., was originally established in 1984 by Terry Labrum, Steve Smart and Bill Hayes (who also founded Sportsman’s Warehouse) in Salt Lake City, Utah. Today, it is owned and actively managed by Brad Ruddell. He purchased the company in 2010 after 35 plus years in the sporting goods industry, including the last 20 years serving as Vice President, Sales and Marketing for Weatherby Firearms. Focused solely on shooting sports accounts, they pride themselves on their territory experience, work ethic, product and program presentation skills and product training capabilities, providing the companies they represent the best opportunity to grow their business.

“Our highly educated sales professionals are known for their sales experience, product
knowledge, ethical approach and seasoned professionalism,” said Brad Ruddell, Principle at Mountain Sports Marketing Inc. “We conduct regular, face-to-face meetings with the chain stores, distributors, buying group members, independent, specialty and internet retailers, as well as farm/ranch stores and co-ops. We look forward to employing our proven, creative selling ideas and strategies to increase Charter Arms brand awareness and sales.”

About Charter Arms

Founded in 1964, a second generation of Ecker family members produce Charter Arms® full line of revolvers. Their success continues providing affordably priced, 100% American-made firearms crafted by skilled American craftsmen in Shelton, CT, the heart of New England’s “Gun Valley.” Steeped in rich tradition with unmatched customer service, Charter Arms revolvers are consistently associated with personal protection because of their strength, reliability and accuracy. All Charter Arms revolvers are covered by a lifetime warranty.

For more information about Charter Arms and their state-of-the-art revolvers, please visit: www.charterfirearms.com and follow them on Facebook, Instagram, YouTube and “ X” .

Media Contact:

Harris Global Marketing & Communications

Joel Harris - joelh@comcast.net