Winchester has donated more than 120,000 rounds of rimfire ammunition to the National Shooting Sports Foundation’s First Shots program, a commitment to the mission of introducing more people to the shooting sports.

“This is an extraordinary show of support by Winchester for NSSF’s First Shots program,” said Zach Snow, NSSF Director, Member Development. “Through its ammunition donations, Winchester has made it possible for thousands of first-time and novice target shooters to receive an introduction to target shooting and learning how to handle and shoot firearms safely.”

NSSF’s First Shots is an introductory and refresher program made available through host target-shooting ranges across the country. By providing educational experiences that are safe, fun and memorable, host ranges are having great success in attracting first timers, further engaging new gun owners and in reactivating lapsed participants. Surveys show that more than 43-percent of First Shots participants are converted to target-shooting enthusiasts who individually spend on average more than $600 annually on their shooting sports endeavors.

“Winchester continues its industry leadership in helping people learn and have positive experiences at shooting ranges throughout the country. The commitment to the NSSF First Shots Program and its mission is strong,” said Jason Gilbertson, director of marketing for Winchester Ammunition.

The NSSF First Shots program provides host ranges with all the program materials and promotional resources to help offset overall event expenses. Shooting ranges and firearm instructors can learn how to become a First Shots host here.

About Winchester Ammunition

Winchester is the largest small caliber ammunition enterprise in the world and the leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement, and the U.S. Warfighter. The 158-year-old Winchester brand is built on integrity, hard work, and a deep focus on its loyal customers. Learn more about Winchester by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.