WEDNESDAY, OCTOBER 2, 2024   ■   INDUSTRY

Mossy Oak® and Final Flight Outfitters Announce Strategic Partnership to Enhance Waterfowl Offerings

WEST POINT, MS – Mossy Oak®, a renowned leader in camouflage and outdoor gear, is excited to announce a new collaboration with Final Flight Outfitters, naming Mossy Oak the Official Pattern and Camouflage Partner. This partnership represents a significant advancement in supporting the waterfowl hunting community, bringing together two industry leaders to provide superior products for waterfowl hunters.

By joining forces with Final Flight Outfitters, Mossy Oak is expanding its commitment to supporting key waterfowl dealers and partners and reinforcing its role in advancing waterfowl initiatives. Together, they aim to elevate the hunting experience by offering the most advanced camouflage options available today.

Kelley Powers, co-founder of Final Flight Outfitters, says, “We're proud to announce that Mossy Oak is now the official camo of Final Flight Outfitters. As family-owned companies deeply rooted in agriculture and committed to conservation, this partnership just makes sense. When we look back through our company’s history, one thing is a constant: Mossy Oak camo. It's been our trusted pattern from the start, keeping hunters concealed and connected to the land for generations. With Mossy Oak as our official camo, we’re not just honoring our past—we’re investing in a future where tradition meets innovation, and every hunt is a continuation of the legacy we’ve built together.“

Mossy Oak’s leading camouflage patterns, such as Original Bottomland, Bottomland, and Shadow Grass Habitat, will be a central feature in Final Flight’s waterfowl product offerings, ensuring hunters have access to top-tier concealment options. These camo designs are celebrated for their ability to seamlessly blend into various environments, giving waterfowlers the advantage they need in the field.

Chris Paradise, Sr. Vice President at Mossy Oak, says, “At Mossy Oak there is a deep, authentic passion for waterfowl, waterfowl hunting and conservation with our exclusive partnership with Ducks Unlimited. Over many years we have had the great honor to work with some of the best brands in the category and premier dealers focused on providing the waterfowl consumer the “go to” needs of hunters no matter where you live. Mossy Oak is thankful for the many retail partners that support us making us the premier camo offering in waterfowl products today. From apparel, waders, blinds, accessories, dog products, ammunition and firearms………you can be sure to find your favorite Mossy Oak pattern with the best in class brands and retailers. When it comes to waterfowl, there are some iconic retailers that have stepped up and supported Mossy Oak even further and identify us as their Official Pattern and Camouflage Partner. We acknowledge these great partners and people as they have showcased the Mossy Oak brand on their store fronts, catalogs, online sales and collaboration of countless products with premier manufacturers across the nation. We are honored to highlight Rogers Sporting Goods , Final Flight Outfitters and Mack’s Prairie Wings as three of the “best in Class” partners and friends of Mossy Oak. We are more than humbled and honored to continue to work with these great retailers and people further growing our leading connection with duck and goose hunters everywhere!”

About Final Flight Outfitters
Located in Union City, TN, Final Flight Outfitters Inc. has grown from a modest mail-order business into a premier destination store for high-end waterfowl products. Founded in 1998 by brothers Jon Ed, Tripp, and Kelley Powers, who is a former World Goose Calling Champion, the company started in a storage trailer and has since expanded into a 25,000-square-foot showroom. Today, Final Flight offers a wide range of outdoor gear, including firearms, ammunition, decoys, footwear, hunting accessories, and casual clothing. Their rapid growth is a testament to the entrepreneurial spirit and strong connection to the land shared by the brothers. As graduates of the University of Tennessee at Martin with degrees in Agricultural Business, they have built a business firmly rooted in conservation and sustainable agricultural practices. Additionally, as part of a multi-generational farming operation through Powers and Midway Farms, Final Flight Outfitters continues to make significant contributions to its agricultural community and has been recognized for its achievements as a recipient of the TN Small Business of the Year.

Final Flight Outfitters is an officially licensed partner of Haas Outdoors Inc. Established in 1986, Haas Outdoors Inc. is headquartered in West Point, Miss., and is home to Mossy Oak. For more than 35 years, Mossy Oak has been a leading outdoor lifestyle brand specializing in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts and helping people get closer to nature. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Capture Productions, MOOSE Media, Nativ Nurseries, Nativ Living, Gamekeepers, Gamekeepers Kennels, Mossy Oak Properties, and Mossy Oak GO. Mossy Oak is the official camouflage of the National Wild Turkey Federation, Ducks Unlimited, Mack's Prairie Wings, and Bonefish and Tarpon Trust.

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