COLUMBIA, MO – –

MidwayUSA is pleased to announce the promotion of Neal Lines to the position of Internet Advertising Manager. Neal began his career at MidwayUSA in 2008 as an Application Development Intern. Shortly thereafter, he graduated from Columbia College, earning his Bachelor of Science in Computer Science with minors in Business and Mathematics. After graduation, Neal joined the MidwayUSA team as a full time Application Developer, and within just a few years was promoted to an Application Development Manager. Neal has managed the Information Systems (IS) Merchandising, IS Marketing, and most recently IS System Services teams.

“While I have a technological background, Marketing has always been of interest to me,” said Neal. “MidwayUSA’s strategy to promote from within gives me the opportunity to utilize my technological skills to implement and improve our Marketing initiatives.”

In his new role, Neal will be responsible for managing, documenting, improving, and executing the Internet Advertising, Market Analysis, Marketing Data Management, and Customer Relationship Management processes. He will also be a key contributor to the Policy Management, and Administration and Planning processes.

“Neal’s management experience with the IS Merchandising, IS Marketing, and System Services teams has given him a great systems perspective,” said Jeff Larkin, VP of Marketing. “His organizational skills and attention to detail make him a valuable addition to our team.”

For more information about MidwayUSA careers, please visit http://www.midwayusa.com/jobs for all open positions.

About MidwayUSA

Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (http://www.midwayusa.com). They instilled family values like honesty, integrity, and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For over 44 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.

For more information on MidwayUSA, visit their website (http://www.midwayusa.com), find them on Facebook (http://www.facebook.com/OfficialMidwayUSA), or follow them on Twitter (http://twitter.com/midwayusa).

Contact:
MidwayUSA Public Relations
pr@midwayusa.com

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