Primos® Hunting, a pioneer in game calls and hunting accessories, is proud to announce Jason Harris, director of marketing and product management for Primos, has been elected by his peers to the board of the Archery Trade Association.

“It’s both exciting and an honor to be elected by my colleagues to serve the ATA as the newest board member,” said Harris. “As a life-long archery and bowhunting enthusiast, I’m committed to serving the Archery Trade Association as we work to keep the industry healthy and growing.”

Harris will serve a four-year term starting April 1, 2024, and ending March 21, 2028.

Jeff Poole, president and CEO of the ATA, looks forward to Harris helping push both the organization and the archery industry forward.

“ATA’s Board members are committed and well-suited to advance the organization’s goals and mission,” said Jeff Poole, ATA’s president and CEO. “They are a talented group with the knowledge, experience and passion to lead our industry.”

Harris, who has been working with Primos and its sister brands of Gold Tip, Bee Stinger and Bushnell for over a decade, has served in multiple positions within the sales, product development, and marketing teams. Harris is also a contributing member to the Primos Truth About Hunting television show.

“I was lucky enough to be able to start my career with a small archery company more than 20 years ago and have been blessed in so many ways by this industry and what it has allowed me to do,” added Harris. “I can’t think of a better way to give back to the sport and the people that have supported my career and the brands I have represented.”

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