FRIDAY, APRIL 25, 2025   ■   INDUSTRY

Leading Brands Continue to See Success Through GunBroker.com’s Innovative Ad Solutions

SCOTTSDALE, Ariz. -- GunBroker.com is proud to announce several key developments in its advertising sales program for the first quarter of 2025, including significant partnerships with renowned brands such as Colt, FN, and IWI. These brands have added the GunBroker.com BUY NOW icon to their firearm listings, providing a seamless link from manufacturer websites directly to relevant GunBroker.com listings. These listings are filtered to display only new condition items, feature immediate checkout options, and adhere to minimum advertised pricing (MAP) where applicable.

Additionally, GunBroker.com’s email marketing efforts have proven highly successful, with themed eblasts to its highly engaged user base (ranging from 750k to 1M+ recipients) achieving an impressive average open rate of 70%. These emails, which feature large ad placements, focus on popular topics such as concealed carry, home defense, turkey hunting gear, and more. Among the categories featured in these themed eblasts are:

  • Best of Concealed Carry
  • Personal Home Defense
  • Lever Action Firearms
  • Turkey Hunting Shotguns & Gear
  • GunBroker.com’s Hot Picks
  • Top ARs

Social media engagement has also played a crucial role in driving GunBroker.com’s advertising success. The platform’s social media campaigns continue to generate tremendous results, providing millions of impressions and high engagement rates for brands featured in GunBroker.com’s social posts. This success has been particularly notable in Q1 2025, as select brands experienced strong returns on their advertising investments through these efforts.

GunBroker.com’s collaborations with Concealed Coalition and Countrywide Concealed have also garnered positive feedback. The platform has effectively managed dedicated email campaigns and ads within e-newsletters for these partners, amplifying their reach and engagement.

With a comprehensive portfolio of advertising opportunities, GunBroker.com, along with its partner sites including GunGenius.com, GunDeals.com, FFLUnleashed.com, Concealed Coalition, and Countrywide Concealed, offers a broad range of solutions for sellers and brands looking to boost product visibility, increase sales, and connect with their target audience.

For more information on advertising opportunities with GunBroker.com and its network of partner sites, please contact: advertising@gunbroker.com