Retailer registration continues to increase for the 2024 ATA Show, with numbers outpacing this time last year. The industry’s largest celebration of archery and bowhunting will take place in St. Louis Jan. 11-13.

More than 400 different brands have already registered to showcase their products and meet with customers, which is also outpacing last year’s numbers, making the ATA Show the best place to see the latest innovations and access special Show deals.

“After a 21% increase in attendance last year, we are excited to see our registration numbers continue to climb,” said Jeff Poole, ATA president and CEO. “The face-to-face business environment continues to be an invaluable part of this industry and the ATA Show is one place that brings more archery buyers and sellers together than any other event.”

All ATA-member retailers who register for the Show and book their room in the ATA hotel block will receive a $150 credit on their bill thanks to the ATA’s “First Night’s on Us” promotion in partnership with Explore St. Louis. The ATA has also secured reduced parking rates ranging from 10% to 30% off for all hotel guests staying at one of the hotels in the official ATA block.

The Big Buck Tag coupon books are returning this year, offering exclusive deals from manufacturers and thousands of dollars in savings dealers can only get by being there. All attendees at the Show will also receive a goodie bag that includes quality products and samples.

ATA’s Industry Celebration, presented by Mossy Oak, will be expanded and invigorated with a buffet dinner, new industry awards and more. The networking event of the year allows Show-goers to unwind with friends after a big first day and enjoy food, drinks and live entertainment.

Retailers can take advantage of a variety of educational opportunities at the Show to enhance their business, including becoming an ATA Certified Bow Technician. The Masterclass series is now free for those that attend the Show and includes industry experts speaking on business, coaching, marketing and bow technician tips specific to retailers. Level 1, 2 and 3 archery coach certifications are also available at a special price just for attendees.

The ATA Show is the one opportunity each year for those in the archery industry to come together face to face. It’s the best place for retailers to gain expertise on all the latest products hitting the market, with information directly from the manufacturers and the ability to test the items in person.

The floor plan continues to fill with exhibitors and is updated in real-time. Find out who’s already made plans to showcase their products here.

To register for the Show, click here.

For registration questions, please contact Sarah Haala, Trade Show coordinator, at sarahhaala@archerytrade.org or 507-233-8130.

Not a member? Join or renew to attend the 2024 Show. More information is available at https://archerytrade.org/membership/, or by reaching out to Kim Watson, director of membership, at kimwatson@archerytrade.org or 507-233-8133.