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Davidson’s, one of the nation’s top firearms, ammunition, optics, and accessories wholesalers, is proud to announce the significant growth of one of its newest product categories – cutlery.
Beginning in early 2022, Davidson’s expanded into the cutlery category of products offering dealer partners knives and tools from a handful of manufacturing vendors. Along the way, Davidson’s offered its dealers product training on this new category through the “Davidson’s LIVE” streaming service utilizing experts from these manufacturing partners.
Beginning modestly with products from manufacturers such as American Outdoor Brands (Uncle Henry, Old Timer, Schrade, etc.), Kershaw, Columbia River Knife & Tool, Templar Knives, Hogue, Cold Steel, and SOG, Davidson’s continued to grow the category strategically over time.
Buying for this category was done with the intent of offering a breadth and depth of knives and tools that would span consumers’ budgets and demand. From cash register counter offerings at less than $20 retail all the way to full custom knives priced at several hundred dollars each, Davidson’s goal is to provide their dealer partners with products in this category that would match the dealers’ particular markets.
Today, Davidson’s carries knives from nearly thirty brands and offers upwards of 1,200 individual SKUs in this product category. The category has indeed grown to the point of earning a spot on Davidson’s “Master Dealer Program” list. Becoming a Davidson’s Knife Master Dealer offers further benefits and discounts to Davidson’s dealers and enables dealers to service their own customers more efficiently.
The product lines being offered will continue to change moving forward as Davidson’s constantly strives to offer the best variety that our dealers and the market demand while providing dealers healthy profit margins in order to grow their businesses.
For more information, dealers can access our Communications Center at davidsonsinc.com. Consumers can visit the Gallery of Guns blog on galleryofguns.com.