Join Franchi at Booth #2236 during the 2025 NRA Annual Meetings & Exhibits in Atlanta, April 25–27, for an up-close look—and hands-on feel—of what’s next in premium firearm design. Be among the first to experience the newly redesigned Affinity semi-auto shotguns, featuring refined ergonomics and performance-driven upgrades, along with the latest Momentum rifles built for serious precision and all-terrain pursuit. Whether you're chasing game or dialing in on long-range targets, Franchi’s latest innovations deliver the fit, feel, and function today’s shooters demand.

Affinity Redesign

Since its introduction, Franchi’s Affinity 3 and Affinity 3.5 semi-auto shotguns have served as steady companions in duck blinds, upland fields, and competitive venues across the country and around the world. For 2025, Franchi proudly unveils the next generation of this sporting arm as the brand’s first all-new semi-auto platform in over a decade. The new-generation Affinity 3 and 3.5 semi-auto Inertia Driven® shotguns are constructed around a fresh stock design that not only highlights the brand’s Italian artistry DNA but also boosts ergonomics for faster, more positive handling in all shooting conditions. A thinner forend with increased checkering offers a better hold and snappier swings. This concept extends to the grip, where the checkering is distributed higher and farther back on the grip to enhance control.

Aesthetics have not been overlooked in the new stock design. Clean lines flow gracefully from the grip, across the receiver, and into the forend, creating a visual continuity that reflects the shotgun’s exquisite ergonomics and precision construction. This design is also supported by a new trigger guard that subtly blends with the overall profile. This trigger guard is part of the new-generation Affinity’s functional upgrades. By expanding the guard to a more rectangular profile, Franchi designers created more room for the trigger finger — particularly when wearing gloves. The new Affinity also features an updated magazine cap, and the bolt release button is now oblong (versus circular) with raised edging for more positive manipulation. Another significant improvement is the addition of a two-piece shell latch. By shifting to a two-piece construction, shooters can load the shotgun faster and with less effort than with a conventional one-piece shell latch design. Lastly, the new Affinity semi-auto addresses ergonomics with a new adjustable recoil pad system that mitigates perceived recoil by up to 50%. The standard length of pull can be shortened, providing an optimal setup for most body types. This system delivers performance that hunters and competitors have come to expect. The Affinity 3.5 comes in 12-gauge, 2 3/4-, 3-, and 3 1/2-inch chambering with a 28-inch barrel. Consumers can choose between three finishes: black synthetic/matte blue, Realtree® Max-7™, and Mossy Oak® Bottomland™. The Affinity 3 is available in 28- and 26-inch barrel lengths chambered in 12-gauge 2 3/4- and 3-inch with three finish options: black synthetic/matte blue, Realtree® Max-7™, and Mossy Oak® Bottomland™. Hunters with a lean toward the traditional can opt for the new Affinity 3 with a 28-inch barrel.

Momentum Carbine Elite

Franchi developed the new Momentum Carbine Elite as the answer to hunters who place a premium on maneuverability in close environments and who favor a light, agile platform for pursuing big whitetails. Whether hunting from a ground blind or box blind, climber or sling stand, thick brush or timber, the Momentum Carbine Elite stands ready. The key features begin with the compact Evolved Ergonom-X stock, which makes the Momentum Carbine Elite fast-handling, ergonomic, and quick to the shoulder while the contoured TSA recoil pad minimizes catching on bulky clothing. Next, the Momentum Carbine Elite comes in shorter barrel lengths than the standard Momentum rifles. Rifles chambered for .308 Win. and .350 Legend call on an 18-inch straight fluted barrel while the 6.5 Creedmoor chamber boasts a 20-inch straight fluted barrel to take full advantage of this cartridge’s impressive ballistics. The overall result is an agile and highly maneuverable bolt-action rifle built in the spirit of traditional carbines but with the kind of innovative technological features and guaranteed 1 MOA accuracy that sets the Franchi Momentum apart in a crowded and competitive field. All rifles operate via Franchi’s one-piece, spiral-fluted bolt featuring three locking lugs for solid, accuracy-enhancing lockup. The short-throw (60-degree) Dependa bolt feeds cartridges from a detachable box-type magazine. Additional features include a Cobalt Cerakote® finish on the bolt handle, receiver, barrel, and removable muzzle brake, a one-piece Picatinny rail for optic mounting, integrated QD swivel and M-LOK mounting points for slings and bipod attachment, and Franchi’s 2- to 4-lb. adjustable Relia trigger. Finally, all Momentum Carbine Elite rifles come dressed in the new and exclusive Franchi Terra™ camo pattern design created to blend with a wide range of whitetail hunting environments.

Momentum Elite 7 PRC

In a nod to the growing popularity of the impressive 7 PRC cartridge for long-range competition and extended-range hunting scenarios, Franchi announces the addition of a 7 PRC chambering in its Momentum Elite bolt-action rifle. The 7 PRC fits neatly between the notable 6.5 PRC and 300 PRC cartridges, offering hard-hitting magnum performance in a high B.C. bullet that knows how to stretch out effective hunting ranges. It is a chambering that is an ideal match for the 1 MOA precision guarantee of the Momentum Elite rifle. The Momentum Elite draws on Franchi’s rich Italian craftsmanship and penchant for performance-driven technological advancements to deliver a bolt-action rifle hunters throughout the world have come to rely on for their big-game pursuits. The Evolved Ergonom-X stock system offers the kind of positive handling and comfort that make tough field shots easier and on the mark. The free-floating, cold-hammer-forged chrome molybdenum barrel and precision action coupled with the proven one-piece, 3-lug Dependa Bolt presents an exceptionally accurate system that Franchi backs with its 1 MOA guarantee when using premium factory ammo. Further, the new Momentum Elite 7 PRC comes dressed in the new Franchi Biome™ camo pattern. This is a Franchi-exclusive pattern consisting of shadow and bottomland earth tones along with light and dark green elements that offer excellent concealment in a broad range of hunting environments and terrain. Additional features of the Momentum Elite 7 PRC include the adjustable Relia Trigger, TSA recoil pad, muzzle brake, box-type removeable magazine, a one-piece Picatinny rail for ease of optic mounting, and recessed sling attachment points.

To learn more about Franchi’s shotguns and bolt-action rifles, visit FranchiUSA.com.

About Franchi

Known for its high-quality semi-automatic shotguns, over-under shotguns, and bolt-action rifles, Franchi brings over 150 years of craftsmanship and innovation to the gun-making art. Franchi firearms have earned a reputation among dedicated upland hunters, waterfowlers, and big game hunters for their exceptional fit, exquisite handling, fine balance, and proven reliability in the field throughout the world.