FRIDAY, NOVEMBER 15, 2024   ■   NEW PRODUCTS

Bajío Launches Limited Edition Mossy Oak Camo Frames in Partnership with Ducks Unlimited

Bajío Sunglasses debuts the “Camo Kit for a Cause,” featuring exclusive Shadow Grass Habitat frames to help preserve essential wetlands. This initiative launched in partnership with Ducks Unlimited and Mossy Oak, aims to protect and restore wetlands across North America. The limited-edition release combines Bajio’s top-quality frames with Mossy Oak’s Shadow Grass Habitat pattern, inspired by the shallow ponds, puddles, and rivers vital to both fish and waterfowl. These exclusive frames are available for a limited time through select dealers and on Bajio’s website, BajioSunglasses.com.

“Our mission has always been about more than just sunglasses—it’s about protecting the ecosystems that sustain both our fisheries and wildlife,” says a Bajío spokesperson. “While a redfish might rely on the mangroves of one lagoon, fishery, or state, ducks rely on habitat everywhere. One duck might sit down in ten different states along its migration across three different countries. So, ducks need the shallows, all of them.”

Camo Kit for a Cause: Limited Edition Shadow Grass Habitat Frames

The “Camo Kit for a Cause” collection offers buyers several styles of frames, with suggested retail prices as follows:

- Glass Lenses: Camo Kit for a Cause - $289, Camo Frames Only - $269

- Polycarbonate Lenses: Camo Frames - $219

These frames are available in limited quantities through a select dealer network and on, BajioSunglasses.com, where customers can locate authorized dealers near them. Each purchase of the Shadow Grass Habitat frames directly supports Ducks Unlimited’s conservation initiatives to preserve the shallow-water habitats crucial for waterfowl.

A Partnership with Purpose

As Bajío continues to blend cutting-edge technology with conservation-driven designs, its partnership with Ducks Unlimited and Mossy Oak reflects a shared commitment to conservation. From creating the clearest lenses on the market to innovating sustainable, bio-resin frames, Bajío remains committed to preserving the natural world.

About Bajío Sunglasses

Bajío was born from a dream to make a difference in the world. Established on a foundation of minimal environmental impact, the company uses state-of-the-art technology and eco-friendly materials like cactus leather and recycled cardboard. The result is high-quality sunglasses made with bio-resin frames that serve both functionality and purpose. Since its inception, Bajío has aimed to give back to the natural resources it cherishes. For more information, visit https://BajioSunglasses.com, call 844-BAJIOSG, or email customercare@bajiosunglasses.com.

To learn more about Mossy Oak, visit mossyoak.com , and to enjoy some of the latest outdoor and hunting-related content, download Mossy Oak GO at go.mossyoak.com.

Bajio Sunglasses is an officially licensed partner of Haas Outdoors Inc. Established in 1986, Haas Outdoors Inc. is headquartered in West Point, Miss., and is home to Mossy Oak. For more than 35 years, Mossy Oak has been a leading outdoor lifestyle brand specializing in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts and helping people get closer to nature. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Capture Productions, MOOSE Media, Nativ Nurseries, Nativ Living, Gamekeepers, Gamekeepers Kennels, Mossy Oak Properties, and Mossy Oak GO. Mossy Oak is the official camouflage of the National Wild Turkey Federation, Ducks Unlimited, Mack's Prairie Wings, and Bonefish and Tarpon Trust.

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