NSSF®, The Firearm Industry Trade Association, is pleased to announce that Molon Labe Cigars™, the only premium cigar brand offering curated pairings of cigars, coffee, and spirits, is the official cigar of the 2025 SHOT Show®. SHOT Show is the world’s largest trade show for the shooting, hunting, outdoor and law enforcement industry and will take place in Las Vegas on January 21-24 at the Venetian Expo and Caesars Forum. Molon Labe Cigars will sponsor the Molon Labe Cigar Lounge at SHOT Show on Caesars Forum Plaza, offering a free cigar to attendees that visit the lounge.

Molon Labe is the passion project of entrepreneur Steven Bartell, a lifelong cigar enthusiast and visionary behind the Molon Labe brands. Bartell’s appreciation for distinguished experiences inspired his vision for the company, founded on high quality products and the extraordinary leveling effect of cigars. “Whether you enjoy a cigar with friends or strangers, differences fade and the humbling energy of connection finds its way in,” he said. This quintessential cigar experience is at the epicenter of Molon Labe – and everything the company does is wrapped in intention to evangelize the stick and bring a profound experience to its customers.

The company’s premium cigars includes the allocated Molon Labe Reserva, as well as regionally focused blends under the FDS by Molon Labe brand: FDS Nicaragua and FDS Dominican Republic. Molon Labe also offers its distinguished customers a line of premium Molon Labe Coffee and premium Molon Labe Spirits that are developed to pair with its cigars.

“We welcome Molon Labe as the Official Cigar of SHOT Show and one of SHOT Show’s official product sponsors,” said Melissa Schilling, NSSF Managing Director, Exhibitions and Events. “When you need a break from conducting business at SHOT Show, we invite attendees to visit the Molon Labe Cigar Lounge, located on Caesars Forum Plaza, to not only enjoy a cigar but to learn how fine cigars are made by visiting with company staff.”

“Molon Labe is honored to be the Official Cigar of SHOT Show,” said Bartell. “We are passionate about our lineup of cigars, coffee, and spirits, and we are eager to introduce our premium cigars to the discerning professionals from the firearm, shooting and hunting community.”

For more information about Molon Labe and to experience its full line of products, visit their website: www.molonlabecigars.com. As part of its sponsorship, Molon Labe receives the right to sell cigars at retail from its onsite cigar lounge at SHOT Show. Additional sponsorship opportunities at SHOT Show are available. Contact NSSF’s Chris Tatulli for more information at ctatulli@nssf.org.