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HOUSTON, TEXAS — Primary Arms Optics has announced its participation in IWA OutdoorClassics 2025, taking place from February 27 to March 2 at the Exhibition Centre Nuremberg in Nuremberg, Germany. Attendees can visit the Primary Arms Optics booth in Hall 3C, Booth 138, to explore the latest advancements in optics and connect with the team behind one of the industry’s fastest-growing brands.
IWA OutdoorClassics is the leading international trade fair for hunting, shooting sports, outdoor equipment, and law enforcement gear, bringing together manufacturers, retailers, and professionals from around the world. The event serves as a global platform for showcasing new products, fostering partnerships, and discussing emerging trends in the firearms and optics industries. With a focus on precision, innovation, and durability, IWA attracts some of the most respected names in the industry, making it an essential event for businesses and professionals alike.
For 2025, Primary Arms Optics has unveiled its most ambitious year yet. With 16 new optics set to release, the brand is pushing the boundaries of performance and versatility across multiple product categories. Among the highlights is the PLx® HTX-1™, the company’s first American-made enclosed-emitter reflex sight, featuring a modular chassis system designed for broad compatibility across optics-ready handguns.
"Participating in IWA OutdoorClassics 2025 provides us with a unique opportunity to connect with our international partners and customers," said Scott Tirman, Vice President of Optics at Primary Arms. "We're eager to showcase our most ambitious lineup to date and demonstrate our commitment to innovation and quality in the optics industry."
For more information on Primary Arms Optics, follow Primary Arms on social media channels, including Facebook, Instagram, X, and YouTube.
About Primary Arms Optics
Founded in 2008, Primary Arms® Optics is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, binoculars, optic mounts, and accessories. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.
For more information on Primary Arms Optics, visit www.primaryarmsoptics.com or contact:
Brandon Motter
Sr. Editorial & Community Manager