MRI Report: OSG Titles See Massive Readership Growth in 2024

Outdoor Sportsman Group (OSG) Publishing announces formidable audience growth for its print properties, as revealed in the recent 2024 MRI Fall Doublebase report. Contrary to the belief that the popularity of print media is waning, especially among younger audiences, OSG publications have experienced impressive increases in male readers aged 18-34 with household incomes over $100,000.*

Over the past three years, the numbers speak for themselves. When comparing the 2024 MRI Fall Doublebase report to the 2021 MRI Fall Doublebase report, Outdoor Sportsman Group’s marquee print titles have seen unprecedented growth in this coveted demographic:

• Game & Fish readership jumped 63 percent, climbing from 118K to 192K (+74K).
• Guns & Ammo achieved a 25 percent increase, growing from 454K to 567K (+113K).
• Petersen’s HUNTING showed the most dramatic surge, increasing by 130 percent, rising from 69K to 159K (+90K).
• In-Fisherman readership grew by 69 percent, expanding from 98K to 166K (+68K).

"It is indeed gratifying that MRI's latest research indicates significant audience growth of affluent young men across four of OSG’s marquee titles. Petersen's HUNTING in particular has increased its audience share within the prime demographic of men aged 18-34 years with a household income of $100,000-plus, by 130 percent from 2021 to the present. This shows that our content and its presentation within the pages of our magazine is relevant and resonates with today's affluent young hunters,” said Kevin E. Steele, Publisher, Petersen’s HUNTING.

Outdoor Sportsman Group Publishing’s success reflects its commitment to delivering high-quality, relevant, and tailored content that resonates with outdoor enthusiasts. Through strategic investments in engaging storytelling, captivating visuals, and a focus on the passion points of its readers, the company has cemented its position as a leader in outdoor genre print publishing.

*Source: 2021-2024 MRI Fall Doublebase

About Outdoor Sportsman Group Publishing: As a premier destination for the most avid outdoors enthusiasts, Outdoor Sportsman Group’s publishing division is widely recognized for its strong special-interest multichannel brands, including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 10 other leading magazines that reach more than 22 million readers. Outdoor Sportsman Group’s network of websites, including BassFan.com, Outdoorchannel.com, Sportsmanchannel.com and WFN.com, attracts more than 62 million annual unique visitors, and OSG TV produces hundreds of TV episodes of original branded hunting, sport shooting and fishing programming that airs on Outdoor Sportsman Group’s broadcast entities. Visit http://outdoorsg.com for more information.

MEDIA CONTACT:

Outdoor Sportsman Group | OSGPress@OutdoorSG.Com