Dealers can easily ‘click to ship’ suggested orders on the Sports South dealer website based on their on-hand data from Celerant’s retail software

Celerant Technology, a preferred retail software provider for the National Shooting Sports Foundation (NSSF), has expanded the integration with Sports South, helping dealers save time and make more informed purchasing decisions based on the dealer's on-hand inventory data. The Sports South ‘Smart Order’ program automatically sends dealers’ data from the Celerant retail software, enabling Sports South to suggest recommended orders, in which dealers can easily ‘click to ship,’ make changes, or save for later on the Shooting Warehouse dealer website.

“The Smart Order program is a game-changer for dealers, combining Sports South's industry expertise with cutting-edge automation to streamline inventory management.” Said Cullen Gilbert, V.P of Supply Chain at Sports South. “By leveraging real-time sales and inventory data, we empower dealers to replenish faster and more accurately, saving them time while ensuring optimal stock levels. We sincerely thank Celerant for their collaboration and innovation and our valued dealers for their trust and partnership in making this program successful."

Order Faster with Recommendations from Industry Experts using Your Inventory Data

Dealers using Celerant with the Sports South integration can now use the ‘Smart Order’ program to expedite replenishment. Within the Celerant software, dealers can set minimum and maximum quantities per SKU with the assistance of Sports South account managers. Once the dealer has the new program set up within the Celerant software, inventory and sales data will flow automatically to Sports South, enabling the Smart Order program to suggest orders for review on the Shooting Warehouse website. From there, the dealer reviews the proposed orders, confirms what to add to the cart, saves for later, or removes, and then completes the order in a fraction of the time.

“We are very excited to launch this new ‘Smart Order’ program with Sports South, which we have been working on together for close to a year,” stated Michele Salerno, Chief Growth Officer at Celerant. “We have offered our automated ordering within our retail software for many years, but this program takes that to a new level. Using the expertise of Sports South, combined with the retailer’s current on-hand and sales data, dealers can order with just a couple of clicks on the Sports South dealer website. We are making onboarding easy, starting each dealer small with 10 or 15 products with hands-on assistance from Sports South and our team, so this is a no-brainer for dealers!”

Putting Replenishment on ‘Easy Mode’

As inventory is sold at the dealer's store or via their website, the program automatically tracks the products and inventory levels to prepare the next set of suggested orders. When the dealer logs into the Shooting Warehouse website, the suggestions are ready and waiting for each product the dealer has included in the program, helping save tremendous time and ensuring the dealer is stocked correctly based on their individual sales trends.

Learn More at SHOT Show

The ‘Smart Order’ Program will be available to demo at the Sports South booth #12070, Venetian Convention Center, Level 2, and the Celerant booth #42502 in the Venetian Convention Center, Level 1, at the 2025 SHOT Show. Existing Sorts South dealers should direct inquiries to Director of Business Development, Robin Oke, at robin.oke@sportssouth.biz or learn more at www.celerant.com/SportsSouth/.

About Sports South:

Sports South is the market leader in sporting goods distribution, focusing on the shooting sports industry. Tradition sums up the legacy that has passed through five generations of family leadership. As the country's oldest and largest distributor of firearms and ammunition, Sports South maintains its leadership position by relentlessly pursuing new ideas and thinking to drive long-term success and growth. With the nation's largest concentration of shooting sports inventory from all the leading manufacturers under one roof, Sports South can deliver unmatched distribution services to its customers. Sports South is a family company, and these values permeate its culture to all its employees and customers. Hard work, education, hands-on involvement, and hundreds of employees' assured well-being and livelihood reinforce the company's dedication to its origin.

About Celerant Technology

Since 1999, Celerant has supported the archery and outdoor sports industries with innovative retail software, enabling dealers to expand their business in-store and online. As a preferred software provider for the ATA, NSSF, NRA, and NASGW, Celerant provides point of sale, eCommerce, distributor integrations, A&D/e4473, range and membership management, marketplace integrations, and more. For more information, visit www.celerant.com/firearms.