GREAT NECK, N.Y. –– Laser Ammo USA Inc. announces the Murray Road Agency as its agency of record. Laser Ammo has been the professional choice in the laser-based firearms training industry since 2009. Laser Ammo aims to further expand its reach to new audiences in both government and civilian markets, with Murray Road serving as an all-encompassing marketing partner.

“This collaboration marks a significant step for Laser Ammo as we continue to set the standard for top-tier laser-based training products,” said Laser Ammo’s Vice President of Sales and Business Development Chen Shoshani. “Murray Road’s wealth of expertise and knowledge makes them the ideal partner, and we look forward to working together to take our brand to the next level.”

Laser Ammo is committed to helping all levels of shooters improve their shooting skills, affordably. With its innovative solutions, Laser Ammo allows users to practice shooting fundamentals (such as stance, gun presentation, sight alignment, sight picture, breath control, trigger pull and follow through), to train for their next competition, tactical, use of force or judgmental training. This flexibility gives shooters the ability to enhance their skills at the convenience of their own home or department, without the expensive range fees. As pioneers in the field, Laser Ammo is poised for continued growth and innovation and looks forward to collaborating with Murray Road to reach new audiences.

“Laser Ammo is a technology, product and category leader,” said Murray Road CEO Tim Brandt. “This opportunity fits well with our teams and allows us to provide comprehensive strategy and execution in multiple channels. We look forward to being a comprehensive marketing partner to the Laser Ammo team.”

Murray Road is a full-service agency with a proven track record of success and growth in the outdoor industry. The team delivers difference-making growth for their clients and are experts in connecting brands with target audiences, making this partnership a great match to bring dynamic content and messaging to consumers.

For more information on Laser Ammo, visit LaserAmmo.com or find Laser Ammo on Instagram, Facebook, LinkedIn, Twitter/X or YouTube.

For more information on the Murray Road Agency, visit www.murrayroadagency.com or visit Murray Road’s Instagram, Facebook or LinkedIn.

About Laser Ammo

Laser Ammo is the original “Shoot Anytime, Anywhere,” known for the high quality SureStrike™ laser training cartridge and the Smokeless Range® Shooting Simulator. Established in 2009, Laser Ammo is owned and operated by Israeli and U.S. military and law enforcement veterans who are dedicated to providing serious training to serious people. As the worldwide leader of laser-based firearms products, the company teaches any level shooter how to improve their shooting accuracy and skills. Its advanced training technology and high-quality products serve military units, law enforcement agencies and firearms instructors, as well as many private firearms owners and dealers worldwide. Its R&D offices are in Israel, with support located in TX and operation and sales team members located in the USA and in Europe. For additional information, visit LaserAmmo.com. For European sales, visit LaserAmmo.EU.

About Murray Road

Murray Road is a passionate and well-rounded marketing agency dedicated to the outdoor industry. If a consumer uses a product, technology or process to seek, hunt, fish, gather, cook, explore, push boundaries or for any other activity outside, Murray Road can and will market it. It also excels in digital and brick-and-mortar retail environments and is expanding into other consumer markets as well. More information on the agency, specific services or our team is available at murrayroadagency.com.