“This is the most important election for the Second Amendment in our lifetime,” stresses NSSF VP and General Counsel Larry Keane. “People need to wake up, get registered and vote.” Keane details how the organization is driving its #GUNVOTE voter education campaign, and the potential ramifications of a Harris-Walz administration with SI Editor Jade Moldae in “Maybe It Is, Maybe It Isn’t. Regardless, Vote.”

With mounting threats against 2A rights, Ava Flanell highlights the consequences of voter apathy in “With Rights At Stake, Get Involved!” “Is it easier to turn a blind eye on your state and country than to take a few minutes out of your day and vote? Do not surrender what many countries do not have,” she implores.

Firearms dealers need to offer customers another kind of protection and peace of mind in today’s digital world. Peter Suciu addresses the growing need to implement cybersecurity measures in “Defense Of A Different Kind.”

In “Make Gunsmiths Your Compound Asset” Bryan Hendricks’ series on gunsmith services concludes with insights from Gene Kelly, founder and president of the American Gunsmithing Institute. Kelly contends a gunsmith can generate immediate profits while enhancing the long-term value of a store’s brand.

The economy may be slowing overall demand, but the handgun segment remains a steady driver of sales. Dealers share their observations of recent buying trends, a shift in the consumer response to national events and current bestsellers with Tim Barker.

The smart gun shop owner or manager can add — or enhance — a training income stream through a variety of ways. Massad Ayoob identifies how excellent instructors, an ideal location and ancillary sales can easily unlock hidden profits.

For over 150 years, London-based gunmaker John Rigby & Co. has maintained a reputation for fine rifles built with old-school craftsmanship. Jay Pinsky introduces “The ‘Rigby Rookie,’” Slade Stevens, who represents the company’s focus on youth to drive the business forward.

Elsewhere in the Oct. issue, Massad Ayoob delivers tips for selling defensive gear in the frozen north in Personal Defense Market, and Carolee Anita Boyles reveals how Main Line Armory is breaking down barriers to effectively bring in new customers in Arms & The Woman.

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