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HOUSTON, TEXAS — Primary Arms Optics is excited to announce its participation in the upcoming SHOT Show 2025, scheduled for January 21–24 at the Venetian Expo and Caesars Forum in Las Vegas, Nevada. Attendees are invited to visit Booth #70151, where the company will showcase its latest innovations from Discovery 2025.
Discovery 2025 represents a significant leap in optical technology, featuring products designed to enhance precision, performance, and user experience. Among the new releases is the PLx HTX-1, Primary Arms Optics' first American-made enclosed pistol optic, which combines advanced materials and innovative engineering to set a new standard for American pistol optics.
"We are thrilled to bring our full Discovery 2025 lineup to this year's SHOT Show," said Scott Tirman, Vice President of Sales at Primary Arms Optics. "Our team has worked diligently to develop optics that meet the evolving needs of shooters and hunters worldwide. We invite all attendees to visit Booth #70151 to experience firsthand the innovation and quality that will define Primary Arms Optics in this coming year."
In addition to the PLx HTX-1, the Discovery 2025 lineup includes new long-range PLxC scopes, RDB illumination technology, an updated CLx® line, and more! To learn more about these optics, visit Discovery 2025.
For more information on Primary Arms Optics, follow Primary Arms on social media channels, including Facebook, Instagram, X, and YouTube.
About Primary Arms Optics
Founded in 2008, Primary Arms® Optics is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, binoculars, optic mounts, and accessories. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.
For more information on Primary Arms Optics, visit www.primaryarmsoptics.com or contact:
Andy Chen
Brand Marketing Manager