Powder Valley Outdoors, a leader in the outdoor and sporting goods industry, is proud to announce the appointment of Willie Vernon as its new Vice President of Marketing. With a distinguished career spanning the firearms and outdoor industries, Vernon brings a wealth of experience and a dynamic vision to the company. She has held prominent roles at renowned brands including SilencerCo, Vista Outdoor, BOTE, and Christensen Arms, where she established a reputation for innovation and impactful marketing strategies.

As Powder Valley Outdoors continues to expand its offerings and solidify its position as a premier destination for outdoor enthusiasts, Vernon will spearhead all marketing efforts to drive growth, enhance brand awareness, and deepen customer engagement. Her appointment marks an exciting new chapter for the brand as it builds on its legacy and looks toward a bright future.

“Joining Powder Valley Outdoors is a true honor,” said Willie Vernon. “This is a brand with a storied legacy and an unyielding dedication to exceeding customer expectations at every turn, an ethos which strongly resonates with me. I am fully committed to this industry and to serving its loyal and enthusiastic customers, and I look forward to introducing Powder Valley Outdoors to an even broader audience. Together, we will continue to inspire and support outdoor enthusiasts in their pursuit of adventure.”

CEO Bill Clinton expressed his enthusiasm for Vernon’s addition to the team, saying, “We are thrilled to welcome Willie to Powder Valley Outdoors. Her extensive industry experience, innovative approach, and deep passion for the outdoor community make her the perfect leader to guide our marketing efforts. I have no doubt that she will make a significant impact and help propel Powder Valley Outdoors to even greater heights.”

With Vernon at the helm of its marketing initiatives, Powder Valley Outdoors is poised to strengthen its connection with loyal customers while attracting a new generation of outdoor enthusiasts. The company’s commitment to providing top-quality products and exceptional service remains at the forefront as it continues to evolve and grow.