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DIVA-WOW, the worldwide sisterhood that provides a warm, inclusive, and supportive environment where women come together to celebrate their love for outdoor sports, hunting, fishing, and the outdoor lifestyle – no matter their skill level, announced today it has forged a unique partnership with Hunter Outdoor Communications. This highly esteemed outdoor agency, led by Karen Lutto Leatherwood, will now serve as DIVA WOW’s public relations and communications agency worldwide. This appointment is effective immediately, marking the beginning of a new chapter in a shared mission.
“When we were ready to expand our communications efforts, we knew exactly where to go,” said founder of DIVA-WOW, Judy Rhodes. “Karen, owner of Hunter Outdoor Communications, and I have a long history. Her talent and knowledge in the industry are very well known. She is very familiar with our organization, as she is a DIVA herself, and I know she can take our organization to new levels.”
Karen Lutto Leatherwood, a long-time friend and supporter of DIVA WOW, says, “It is an honor and privilege to represent such a great organization. Judy Rhodes has made it a lifetime dream to mentor and bring the outdoor world to women and children worldwide. It is with great pleasure that I can help her make that dream come true as a friend and business partner.”
DIVA WOW’s selection of Hunter Outdoor Communications as its agency of record signifies a strategic move to enhance its global presence and further promote its mission. Hunter Outdoor Communications, led by Karen Lutto Leatherwood, is renowned for its expertise in the outdoor industry. With their extensive knowledge and experience, Hunter Outdoor Communications will spearhead DIVA WOW’s public relations and communications efforts, ensuring that the organization's message reaches a wider audience.
About DIVA-WOW: What originally began as Texas Women’s Shooting in 1996 by Judy Rhodes, eventually grew to become DIVA-WOW, a 501(c)3 not-for-profit worldwide organization to introduce women and youth to the world of the outdoors. All women and youth demographics are welcome to participate in the events, clinics, and leagues, which are designed for all levels, especially beginners of recreational shooters, hunters, and anglers. DIVA-WOW is a uniquely all-volunteer-based organization that truly reflects its passion for the outdoors and teaching. Membership includes astronauts to zookeepers and is the FIRST stop where women and youth begin their outdoor journey. To learn more visit www.divawow.org.
Editorial Contact:
Karen Lutto Leatherwood
Hunter Outdoor Communications
(804) 539-6699