FFL retailers can now offer Streetwise Security products to their customers with unique self-defense and personal safety merchandise offerings

Celerant Technology, a preferred retail software provider for the National Shooting Sports Foundation (NSSF), announced a new partnership with Streetwise Security Products. The collaboration and new integration allow FFL dealers to offer merchandise geared towards unique self-defense and personal safety products. Streetwise Security Products operates as both a manufacturer and distributor so retailers can take advantage of powerful integrations with automation and variety as the primary focus.

“We are excited to partner with Celerant and leverage their comprehensive retail solutions to empower our dealers.” Stated Ray Gilbarte, CEO of Streetwise Security Products. “The integration enables seamless access to our expansive product line directly in-store and online. By offering the convenience of Celerant’s technology, our dealers can focus on what truly matters—helping their customers feel safe and secure.”

Save Time with Automatic Electronic Ordering and Product Data Entry

The integration between Streetwise Security and Celerant allows retailers to connect to their product catalog to offer their products to customers. Retailers can effortlessly import comprehensive product data and stay current with ongoing updates from Streetwise Security, eliminating manual entry, reducing errors, and ensuring an up-to-date database. Retailers can set automated inventory monitoring from their point of sale to send purchase orders electronically to keep their inventory levels consistent based on minimum and maximum thresholds. Depending on the type of product that a customer desires, drop shipping is available to send orders from Streetwise Security directly to the customer’s door or the closest authorized dealer.

“Celerant continues to be dedicated to offering our dealers the latest merchandise and functionality for their businesses,” stated Michele Salerno, CGO of Celerant. “This new partnership opportunity with Streetwise Security Products gives FFL retailers an all-new opportunity to increase their merchandise offerings and the technology that makes it easy to drive new revenue streams. Because Streetwise Security is a manufacturer and distributor, they can offer great prices, receiving options, and merchandise that can be bought and taken right out the door.”

Learn More

Celerant offers two point of sale retail platforms that integrate with Streetwise Security Products – Cumulus Retail, a cost-effective SaaS solution for small-to-medium retailers, and Stratus Enterprise, a comprehensive solution with advanced and custom functionality. Retailers interested in getting started with the Streetwise Security Products integration can begin by contacting their account representatives. Visit: www.celerant.com/StreetwiseSecurity

Be sure to visit Celerant Technology at the 2025 SHOT Show. Stop by the Venetian Convention Center, Level 1 at booth #42502, Caesars Level 2 at booth #72647, and at SHOT University on Level 3.

About Streetwise Security:

Since 1990, Streetwise Security Products has been a leading provider of personal security products, offering innovative and effective solutions worldwide. Based in Winterville, NC, we are committed to integrity, quality, and empowering businesses to protect what matters most.

About Celerant Technology
Celerant has supported the archery and outdoor sports industries since 1999 with innovative retail software, enabling dealers to expand their business in-store and online. As a preferred software provider for the ATA, NSSF, NRA and NASGW, Celerant provides point of sale, eCommerce, distributor integrations, A&D/e4473, range and membership management, marketplace integrations, and more. For more information, visit www.celerant.com/firearms.