Chantilly, VA, - Aimpoint, the originator and worldwide leader in electronic red dot sighting technology, has announced the launch of a brand new website. The new Aimpoint.com offers users more overall features, more functionality and more information than ever before including a custom website for the U.S. market. This IP address function will allow website visitors to go directly to the U.S. home page where they will have access to information specifically for the Aimpoint U.S. market.

The new website provides users with the necessary tools to make their selection when purchasing an Aimpoint red dot sight. Product information broken out by market segment (hunting, sport shooting, law enforcement and military) and the product comparison guide will allow Aimpoint buyers to narrow their options by application and features. While making their purchasing decision, users will also be able to find their dealer of choice through the dealer locator and where to buy functions.

In addition to the many educational components of the website, visitors will also have access to Aimpoint downloads such as movies, screen savers and wallpaper. Aimpoint.com invites users to join their affinity and loyalty program, Aimpoint e-Club, where they will receive special benefits, newsletters and updates. Aimpoint owners may also register their sight, which provides them with confirmation of ownership and new product updates.