HUNTERSVILLE, North Carolina - http://balloongoesup.com>When the Balloon Goes Up!, one of the most popular firearms blogs focused on training and gear for concealed carry, pistol competition and 72 hour preparedness, has launched a new online store to further serve that market.

The When the Balloon Goes Up! store is organized into Gun Gear, EDC Gear, Preparedness and Range Gear sections, features select items from manufacturers including Comp-Tac Victory Gear, Crimson Trace, Surefire, Apex Tactical, Warren Tactical Sights, Crusader Weaponry, Rite-in-the-Rain, Adventure Medical Kits, and C-A-T Tourniquets.

President Ron Larimer said, "Our mission is to provide the best gear available for training, competition and preparing to survive the first 72 hours after a critical incident. We have elected to selectively stock only high quality gear that we have analyzed, tested and evaluated, to ensure it performs when you need it most. Our customers use and depend on their gear and know to look for quality which is why we provide access to gear that just works, with fast shipping, at a competitive price."

Turn to When the Balloon Goes Up! for the Gear That Just Works and find reviews, new product announcements and regular features on the blo www.balloongoesup.com. You can also find When the Balloon Goes Up! on Facebook http://www.facebook.com/balloongoesup), or follow @BalloonGoesUp on Twitter http://twitter.com/balloongoesup).