Primary Arms Optics announced the promotion of Jeff Scheider to Vice President of Sales. Scheider, who previously served as National Sales Manager, will lead sales strategy and strengthen dealer partnerships for the Houston-based optics company.
Sierra Bullets and Barnes Bullets announced Cole Seyfert joined their sales team managing Key Accounts and International Commercial sales. Seyfert brings sales management experience from American Outdoor Brands and founded ROCT Outdoor, a premium dog gear company serving sporting and farm markets across the United States, Canada, and Europe.
Luth-AR founder and NRA Board of Directors member Randy Luth attended the Friends of NRA fundraiser in Park Rapids, MN on October 3, 2026, featuring raffles, silent auctions, and the Wall of Guns.
Dead Air Silencers welcomes the ATF's new guidance eliminating approval and registration requirements for suppressors, short-barreled rifles, and short-barreled shotguns following Congress's reduction of the federal tax to $0 effective January 1, 2026. The change removes barriers established since 1934, making hearing protection devices more accessible to responsible gun owners while state and local laws remain in effect.
B&T USA, a plaintiff in Silencer Shop Foundation v. ATF, welcomed ATF guidance applying a federal court ruling nationwide that eliminates registration and approval requirements for suppressors, short-barreled rifles, and short-barreled shotguns. Suppressors now transfer through licensed dealers with Form 4473 and background checks like other firearms.
HeadHunters NW clarified that ZEV Technologies was a victim of a recruiting scam, not its source. A fraudulent recruiter exploited a genuine Vice President of Sales opening that HeadHunters NW was recruiting for, using fake emails to solicit payment from candidates.
We Buy Guns, a national online firearm purchasing platform, reported 15 transferable machine gun purchases in 2026 compared to six in 2025. Owner Chris Wing emphasized the importance of trust in NFA firearm transactions, which now represent about 9% of the company's total offer value despite comprising less than 0.5% of submissions.
The Sporting Arms and Ammunition Manufacturers' Institute (SAAMI) has standardized the 5.56 Commercial cartridge, introduced by Hornady Manufacturing Company. The new round features a 55-grain bullet at 3,400 fps with a maximum average pressure of 62,000 psi.
Primary Arms Optics announced Stephen Morgan's promotion to Vice President of Product Development and Marketing, effective immediately. Morgan, who joined the company in 2021, previously served as Senior Director of Sales and Marketing and will now lead product positioning and strategy for the optics division.
CZ announced the appointment of Jon Shaffer as Vice President of Commercial Sales, reporting to President and Chief Commercial Officer John Dain. Shaffer brings two decades of sales experience, including over 10 years at SIG SAUER, and will lead commercial sales execution and channel development for CZ-USA and Dan Wesson.
Christensen Arms appointed Kalvyn Ferronato as Senior Marketing Manager. Ferronato brings nearly a decade of marketing and communications experience across government, conservation, and firearms industries, with prior familiarity with Christensen Arms from her work at Gunpowder Inc.
We Buy Guns released its September 2026 Secondary Firearms Market Report showing 758 completed purchases, the highest monthly total of 2026, with total offer value reaching $1,149,663. Smith & Wesson led manufacturer activity, while the SIG Sauer P320 was the most frequently submitted and purchased model, with Florida leading in submissions and completed purchases.
Heckler & Koch USA announced Katherine Karaki's appointment as National Sales Manager. Karaki brings extensive sales leadership and manufacturing experience from a custom firearms manufacturer, holding a degree in Mechanical Engineering from the University of Texas at Tyler. She will begin her role at the NASGW Expo in Phoenix, Arizona, October 13-15.
Watchtower Defense officially opened its new state-of-the-art headquarters and manufacturing facility in Tomball, Texas, showcasing next-generation products planned for 2027 launch. The company, operating under new ownership and leadership, is repositioning itself as a broader product-driven brand with an expanding portfolio of firearms and firearm-related products for shooting, hunting, and defense markets.
Streamlight, Inc. announced four key sales leadership promotions effective October 1, 2026. Matt Baker, Bobby Knight, Justin Thomas, and Brian Osborn have been promoted to expanded roles across Law Enforcement, Sporting Goods, Federal/Military, and OEM markets to strengthen sales operations and strategic partnerships.
GrabAGun Digital Holdings Inc. announced a strategic collaboration with Sarsilmaz, one of the world's largest privately held firearms manufacturers, marking the fourth manufacturer to join the PEW Logistics platform. PEW Logistics will power e-commerce at sarsilmaz.us, managing compliant order processing, FFL routing, fulfillment and customer support.
The National Shooting Sports Foundation reported 1,152,077 NSSF-adjusted NICS background checks for September 2026, a 2.3 percent decrease from September 2025. Third quarter 2026 figures showed a 2.5 percent increase to 3,329,270 checks, with Texas, Florida, and Georgia leading in NFA checks.
Silencer Central made a second $25,000 contribution to NSSF's Protect Liberty PAC, bringing its 2026 total to $50,000. Founded by Brandon Maddox, the company has also contributed over $2 million to conservation partners including Rocky Mountain Elk Foundation, Ducks Unlimited, and Pheasants Forever.
Bryan Tucker, CEO of Davidson's, Inc., has made a second $25,000 personal contribution to NSSF's Protect Liberty PAC for the 2026 election cycle, matching his 2024 commitment. Tucker's renewed support demonstrates confidence in the PAC's mission to elect candidates who will protect Second Amendment rights and constitutional freedoms.
Shell Shock Technologies and CBC Global Ammunition signed a definitive manufacturing agreement to produce SST's NAS3™ hybrid case technology across multiple calibers. The partnership adds advanced tooling and new operations in Michigan and Oklahoma to support industrial-scale production for military and commercial markets.