Traditions Firearms announced Keith Heinlein as Product Manager, bringing nearly two decades of shooting sports industry experience. Heinlein, an avid hunter and fisherman, will lead product development initiatives and help expand Traditions' firearms and accessories portfolio.
Fusion Thermal, LLC, owner of the WAVE Infrared brand, appointed Professional Marketing Inc. (PMI) as its manufacturers' representative agency for a 10-state Southeastern territory. PMI will represent WAVE Infrared thermal imaging optics to firearm retailers, sporting goods dealers, and distributors across Mississippi, Tennessee, Kentucky, North Carolina, South Carolina, Georgia, Alabama, West Virginia, Virginia, and Florida.
NSSF praises the Trump administration's new rules transferring firearm suppressor export licensing from the State Department to the Commerce Department. Lawrence G. Keane, NSSF Senior Vice President & General Counsel, stated the reforms will enable American suppressor manufacturers to compete more effectively in overseas markets without burdensome regulatory requirements.
RetailBI, powered by Gearfire, released its Q2 2026 Shooting Sports Retail Sales and Inventory Report showing firearm unit sales declined modestly while retail revenue increased as consumers shifted toward higher-priced products. The report reveals suppressors delivered the strongest growth, premium products outperformed entry-level offerings, and dealers reduced inventory across firearms, ammunition, optics, and suppressor markets.
Capstone Precision Group, manufacturer of Berger Bullets and Ammunition, has been selected to produce M1200 6.5 Creedmoor Special Ball Long-Range Ammunition for United States Special Operations Command. CPG will manufacture several million rounds at their Mesa, Arizona facility, with deliveries beginning in Spring 2027.
Orchid announced a new integration between Orchid POS and Chattanooga Shooting Supplies' live inventory of over 45,000 shooting and hunting SKUs, featuring real-time stock levels and pricing. The integration will be showcased at the Annual Chattanooga Shooting Supplies Dealer Show on July 27–28, 2026, at the Chattanooga Convention Center.
Q, the New Hampshire firearms and suppressor manufacturer founded by Kevin Brittingham, has selected Guidefitter as its exclusive pro program partner. Guidefitter's platform will connect Q with guides, outfitters, military service members, and first responders, leveraging its network of over 200,000 verified professionals.
GrabAGun Digital Holdings Inc. announced a strategic collaboration with Backwoods Suppressors, marking the third manufacturer to join its PEW Logistics direct-to-consumer platform. The expansion into suppressors comes as the U.S. suppressor market experienced 265 percent growth between 2020 and 2024, with over 845,000 applications submitted in the first five months of 2026 following the elimination of the federal transfer tax.
Silencer Central announced a partnership with Sezzle to provide flexible "Buy Now, Pay Later" payment options for suppressor purchases. Founder and CEO Brandon Maddox stated the new payment option complements faster ATF approval times while allowing customers to break up costs over time. The service launches July 15, 2026, on Silencer Central's website.
Walther Arms and Umarex USA announced Don Angle's appointment as General Manager for Law Enforcement, Military, and Government markets. Angle brings extensive experience from his tenure at Trijicon and over two decades of U.S. Army and defense industry service, leading the newly integrated professional user team.
Orchid announced an integration between its Orchid POS platform and Gun Made, automatically syndicating live inventory from Orchid POS dealers into Gun Made's search results across 4,000+ dealers and 500 million products. The integration drives traffic and sales to dealer storefronts with no commissions or manual uploads required.
We Buy Guns released its June 2026 Secondary Firearms Market Report showing 1,793 firearm offers totaling $977,332 and 609 completed purchases. Handguns dominated at 62.4% of submissions, with Smith & Wesson, SIG Sauer, Glock, and Ruger leading manufacturers, while the SIG Sauer P320 led individual model activity.
CCW Safe celebrates one year since acquiring Armed Citizens' Legal Defense Network Inc. (ACLDN), founded by Marty and Gila Hayes. Thousands of former ACLDN members now access CCW Safe's comprehensive legal protection, 24/7 Critical Response Team support, and self-defense education resources.
GunBroker.com, the world's largest online firearms marketplace, announced integration with Slingit, an AI-powered platform enabling firearm dealers to appraise, acquire, and list used guns on GunBroker.com in under five minutes. The integration streamlines the workflow from gun counter evaluation to professional marketplace listings with AI-enhanced photos and optimized descriptions.
Solo Star North America launched as a Growth Agency for outdoor brands, introducing the S2 Intelligence Platform, a unified data model designed to integrate retail, DTC, and digital advertising channels. CEO Todd Fuller and Director of AI & Analytics Julian Tisdale highlight how the platform helps brands overcome data silos and achieve profitable growth.
KDG announced the official completion of its brand transition, strengthening its marketplace presence while maintaining all products, warranties, and engineering standards. The Connecticut-based company, founded in 2014, continues focusing on innovative firearm accessories including Kinect™ quick-detach systems, SideLok™ optic mounts, and platform-specific upgrades for FN SCAR and Grand Power Stribog platforms.
Obsession Lifestyle Brands (OLB), led by Chief Revenue Officer John West, officially announced its launch as a turn-key licensee platform for outdoor and lifestyle brands. OLB absorbs inventory risk and operational management while providing targeted digital marketing, with its e-commerce platform going live in early August.
Millennium Outdoors announced Scott Ware's appointment as Director of Sales and Marketing. With nearly three decades of industry experience and 26 years at Outtech representing Millennium brands, Ware brings deep dealer relationships and product knowledge to strengthen the company's market presence and dealer partnerships.
The Sporting Arms and Ammunition Manufacturers' Institute (SAAMI) raised $28,000 for USA Shooting through an auction at its annual board meetings, exceeding last year's donation. The funds support the National Governing Body for international shooting sports, whose athletes earned five medals at the 2024 Paris Olympics.
AGM Global Vision announced the appointment of Leslie Vester as Head of Marketing. Vester brings over a decade of experience in brand strategy and marketing leadership to support AGM's expansion across hunting, shooting sports, law enforcement, and outdoor industries.