Target Sports USA unveiled a state-of-the-art ammunition vending machine featuring age verification technology, secure payment processing, and real-time inventory tracking. The machine was displayed at the Great American Outdoor Show and aligns with the company's expansion goals, including their AMMO+ Membership and New Republic USA ammo brand.
Sturm, Ruger & Company, Inc. reported fourth quarter net sales of $151.1 million and full-year net sales of $546.1 million, with CEO Todd Seyfert highlighting strong product momentum including 65 new models launched and three new platforms: Glenfield by Ruger rifle, Red Label III shotgun, and Harrier rifle. The company generated $54.3 million in operating cash flow and returned $36.2 million to shareholders in 2025.
Celerant Technology announced the launch of Cumulus Analytics, a new analytics module for Cumulus Retail users that provides dashboards and reporting for small and mid-sized retailers. The cost-effective tool offers 10 essential reports covering sales, customers, inventory, and suppliers, with beta customer Hobby Works praising its intuitive interface and decision-making capabilities.
ZEISS and palero signed an agreement to spin off the Hunting & Nature business into an independent company with palero as sole owner. ZEISS will license its brand to the new company, with completion planned for the second half of 2026. The new entity will continue developing analog optics, trail cameras, and digital solutions under the ZEISS brand.
Brandon Maddox, founder and CEO of Silencer Central, donated $25,000 to the National Shooting Sports Foundation's Protect Liberty PAC to support candidates dedicated to protecting Second Amendment rights. Maddox, who serves on the NSSF Board of Governors, recently advocated for suppressor deregulation in South Dakota, resulting in the bill's unanimous passage and signing by Governor Rhoden.
Lipsey's, a leading firearms distributor, announced construction will begin in April 2026 on a new 265,000 square foot corporate headquarters and distribution center in Baton Rouge next to Ruffino's. The project, developed with Arkel Construction, Ritter Maher, and Powers Brown Architects, will feature advanced logistics, expanded storage, and upgraded technology infrastructure.
Sarsilmaz appointed Maschmedt & Associates as its sales representative agency for the Western Region, representing the SAR9 and 7/24 Series product lines across 13 western states. The partnership, which began at SHOT Show, aims to strengthen Sarsilmaz's market presence and improve accessibility to its NATO-standard firearms.
Range USA, the nation's largest indoor gun range and firearm retailer, announced plans to open three new stores in 2026 in Smyrna, Tennessee; Monroeville, Pennsylvania; and Lenexa, Kansas, creating over 100 employment opportunities. COO Jimmy McManus cited strong performance at existing locations as driving the expansion strategy.
Vihtavuori, a world-renowned smokeless reloading powder manufacturer, unveiled its new brand look at the IWA Outdoors Classics exhibition in Nuremberg, Germany, February 26-March 1st. Sales and Marketing Manager Olof Borgstrom confirmed the product range remains unchanged while new branding will appear on bottle labels throughout the year.
Silencer Central founder and CEO Brandon Maddox contributed $25,000 to NSSF's Protect Liberty PAC to support candidates defending Second Amendment rights in the 2026 elections. The contribution aims to inform voters in key battleground states about candidates committed to protecting Constitutional liberties and opposing progressive gun control agendas.
The Range Network has appointed Colonel (Retired) Mark A. Davis as Military Liaison. Davis brings over two decades of senior Military Police leadership and recently served as Director of Protection for Army South at Fort Sam Houston before retiring from the United States Army in October 2025.
Sturm, Ruger & Company appointed Aaron Rivers, Stephen Timm, and Lorin Cassidy Wolfe as independent directors while Sandra Froman, Christopher Killoy, and Rebecca Halstead retired from the board. The refreshment strategy includes Todd Seyfert as President and CEO and Bruce Pettet from Leupold & Stevens as an independent director.
GunBroker.com, the world's largest online firearms marketplace, launched an AI-powered listing tool designed to help sellers generate optimized descriptions quickly. Built using 27 years of marketplace data and trained by GunBroker, the tool enables sellers to create professional listings with a few clicks and allows up to three generations per listing.
Flxpoint is hosting a free webinar on March 5 at 1 p.m. EST for FFL dealers and firearm retailers to learn automation strategies for GunBroker.com. Solutions Architect Mike Burneko will demonstrate how top sellers automate listing management, pricing updates, inventory syncing and FFL routing to scale efficiently while protecting margins.
Tisas Arms launched its new US division in Buford, Georgia, ending twenty years of importer partnerships to receive direct shipments from their Trabzon, Türkiye manufacturing facility. CEO Erdal Kaya appointed Tim Mulverhill as Vice President of Operations to lead organizational development and support the Tisas lifetime warranty.
Silent Steel USA, based in Livingston County, Michigan, is seeking experienced sales representative groups to support its U.S. expansion. The company offers patented FLOW IQ™ suppressor technology developed by founder Harri Sjögren in Finland, combining European engineering with American manufacturing and backed by VP of Sales & Marketing Kim Jensen's commitment to premium brand representation.
Walther Arms, INC. announced David Farrell's appointment as Chief Revenue Officer effective January 12, 2026. Farrell brings extensive sales management experience from Maxim Defense, Christensen Arms, and Sig Sauer, and will oversee sales, marketing, and product strategies to drive growth in commercial and professional markets.
Primary Arms Optics announced the promotion of Stephen Morgan to Senior Director of Sales and Marketing. Morgan will oversee global sales strategy, marketing initiatives, and brand development for the company's optics division, building on his contributions since joining in 2021.
Derya Arms appointed Bill Hicks & Co., Ltd. as a new distributor for its firearms products across the United States. The partnership expands Derya's distribution network and brings its pistols, rifles, and shotguns to independent dealers through Bill Hicks & Co., Ltd.'s established wholesale channels.
Kinetic Development Group announced The Evans Group as its manufacturer representative to accelerate sales and marketing growth in 2026. The Evans Group brings decades of firearms and outdoor industry experience with an established national sales network to strengthen KDG's position with dealers and distributors.