Project ChildSafe, a program of the NSSF, partnered with Slingit to help families manage inherited firearm collections responsibly. The collaboration allows individuals to designate Project ChildSafe as a beneficiary of sale proceeds, supporting firearm safety education and community initiatives.
Safariland announced Sergeant Mauricio Valle of the Houston Police Department as Save #2233 in the Safariland Saves Club. After being ambushed in December 2023, Sgt. Valle's Safariland armor protected him while he returned fire and ended the threat, ultimately returning to full duty.
PROOF Research hired Sean Murphy as director of sales and marketing. Murphy brings 15 years of firearms industry experience from roles at Sons of Liberty Gun Works, Nightforce Optics, and KGM Suppressors, plus 20 years as a competitive shooter and decade-long member of PROOF Research's Shooting Team.
We Buy Guns released its August 2026 Secondary Firearms Market Report, showing record offer volume of 2,047 offers worth $1,054,408 and 702 completed purchases totaling $383,513. Handguns dominated activity at 63% of offers, with Smith & Wesson, Glock, SIG Sauer, and Ruger leading manufacturer submissions.
TriStar Arms celebrates its 30th anniversary as a leading firearms manufacturer. Under CEO Gus Bader and President Ryan Bader, the company has expanded sales twentyfold and grown its workforce fivefold while maintaining its commitment to quality, reliability, and affordability for hunters and recreational shooters.
Range USA, the nation's largest indoor gun range and firearm retailer, announced its grand opening in Smyrna, Tenn. on September 18-20, 2026. The 15,000-square-foot facility features 20 shooting lanes, retail space, and classrooms, marking the company's 52nd location nationwide.
NSSF celebrated the conclusion of Gun Storage Check Week (Sept. 1–7), which coincided with National Suicide Prevention Month. NSSF President and CEO Joe Bartozzi emphasized that the "Make Sure It's Secure" message promotes year-round firearm storage practices to prevent unwanted access and save lives.
NSSF® would like to share a message from ATF. The ATF has completed installation of a new FFLAlert notification system using the Everbridge BEACON platform to provide FFLs with time-sensitive information about firearm thefts, disaster preparedness, and administrative updates via text, email, and phone.
Derya Arms announced that beginning January 1, 2027, drop-ship fulfillment of its firearms and accessories through distributors Sports South, Lipsey's, RSR Group, and Bill Hicks & Co., Ltd. will be exclusive to Derya Authorized Dealers. The program protects stocking dealers and strengthens pricing integrity across the 1,400+ dealer network.
GrabAGun Digital Holdings Inc. announced the appointment of John Swanagon as Chief Technology Officer effective September 1, 2026. Swanagon brings over 30 years of technology leadership experience from UnitedHealth Group's Optum Financial and SiriusXM, and will lead GrabAGun's technology strategy and AI initiatives.
NSSF celebrated the 10th annual National Shooting Sports Month in August with the theme "Let Freedom Plink." Over 519 ranges, retailers, and shooting clubs participated, with 190 ranges hosting #RangeChallenge events that distributed 19,000 targets. President Donald Trump issued a Presidential Message, and 19 state governors issued proclamations recognizing the shooting sports' importance.
The NSSF-adjusted NICS figure for August 2026 reached 1,115,410, a 2.2 percent increase from August 2025. NFA checks totaled 185,744, up 201.6 percent year-over-year, with Texas leading at 28,030 checks. Texas, Colorado, and Florida topped adjusted NICS rankings.
NSSF, the ATF, and DOJ launched the 26th year of the "Don't Lie for the Other Guy" campaign in Palm Beach County to educate the public about federal penalties for illegal firearm purchases, including up to 15 years in prison and $250,000 in fines.
Aero Precision, Ballistic Advantage, Stag Arms, and VG6 have been acquired by a family investment group committed to restoring these firearms brands. Under new ownership advised by W.G. Nielsen & Co., the companies plan to ramp up manufacturing, restore supply chains, and rebuild customer trust through quality products and service.
Liberty Ammunition and SLA Sales Group have partnered for the TALO States. CEO Gary Ramey and SLA Principal Brian Edwards highlighted the collaboration to support retailers, with SLA bringing extensive ammunition sales experience across multiple channels.
NSSF, The Firearm Industry Trade Association, announces the second semi-annual Gun Storage Check Week (Sept. 1–7), coinciding with National Suicide Prevention Month. In partnership with the American Foundation for Suicide Prevention and the Department of Veterans Affairs, NSSF encourages firearm owners to review secure storage practices through the "Make Sure It's Secure" campaign, featuring resources, a sweepstakes for a Lodestar Technology LNK9 Kit, and promotional materials.
Bleecker Street Publications and BlackRifle Co. launched Max Precision Reach, a programmatic advertising platform designed specifically for the firearms industry. The platform combines Bleecker Street Publications' editorial reach with BlackRifle Co.'s data intelligence and programmatic technology to reach 18 million active firearms shoppers across all 50 states.
Murray Road Agency announced new partnerships with Duck Commander, Tennessee Wildlife Resources Foundation, PROOF Research, and Clenzoil. The award-winning marketing agency will provide public relations, media relations, and strategic marketing support to advance each organization's objectives across the outdoor and shooting sports industries.
Sierra Bullets and Barnes Bullets promoted Madi Woodward to Director of Marketing, where she will lead marketing teams for both brands. Woodward joined the organization in December 2025 and previously worked at Nosler for nearly five years in brand management and digital initiatives.
Source Outdoor Group has been appointed Agency of Record for Vertx, the premium tactical apparel and gear brand. The partnership will handle strategic public relations, media outreach, and product launch communications for Vertx across law enforcement, tactical, and consumer markets.