The Shooting Wire

Industry Update

Friday, January 30, 2026

Beretta USA kicked off its 500-year anniversary celebration at the 2026 SHOT Show in Las Vegas, featuring an exclusive Range Day with over 200 media members, Team Beretta ambassadors, and partner brands including Sako, Tikka, Burris, and Garmin. The celebration unveiled a limited-edition Beretta x Garmin MARQ® Commander watch and a commemorative medallion designed by the Italian State Mint, with anniversary events continuing throughout 2026.

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Friday, January 30, 2026

Staccato 2011 announced three executive appointments: Jeremy Morton as Vice President of Business Development for Government Programs, Jay Helmick as Executive Vice President of Sales, and Willem Driessen as Chief Marketing Officer. The hires bring extensive experience from military, premium sporting goods, and tactical industries to strengthen the precision firearms company's leadership.

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Friday, January 30, 2026

SLG2, Inc. released its 2025 Fourth Quarter Report highlighting record attendance of 1,013 guests across Shoot Like A Girl and Safe LivinG experiences. The company, which operates three experiential marketing brands focused on firearms safety and education, added Matt Rice as director of business development and partnered with Bass Pro Shops and Beretta for Q4 events.

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Wednesday, January 28, 2026

Seven governors including Jim Pillen, Sarah Huckabee Sanders, Greg Gianforte, Joe Lombardo, Mark Gordon, Larry Rhoden, and Brad Little pitched their states' pro-Second Amendment policies at the 5th Annual NSSF Governors' Forum at SHOT Show 2026, with Montana's Gianforte highlighting recruitment of firearm manufacturers and South Dakota's Rhoden praising Silencer Central's Brandon Maddox.

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Wednesday, January 28, 2026

FastBound has launched TraceDesk, a compliance tool designed to help Federal Firearms Licensees respond to ATF firearm trace requests through FFL Direct while maintaining audit trails and limiting data collection to legal requirements. The platform modernizes trace management by replacing phone, fax, and email workflows with a centralized system that integrates with FastBound's compliance platform or operates standalone.

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Wednesday, January 28, 2026

Silencer Central supports South Dakota legislature efforts to deregulate suppressors by removing them from the state's controlled weapons definition. The bill, which passed the South Dakota senate unopposed, would eliminate Federal Stamp requirements. Silencer Central and the National Shooting Sports Foundation are working across 17 states with similar suppressor regulations to advance comparable legislation.

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Wednesday, January 14, 2026

Tim Dillon has been appointed CEO of BERSA USA, bringing over 40 years of firearms industry experience. Dillon previously held senior leadership roles at Christensen Arms, Noveske Rifleworks, STI International, and Brownells Inc., and is a U.S. Army Veteran with extensive government program support experience.

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Wednesday, January 14, 2026

WATCHTOWER Defense, led by founder and CEO Jason Colosky, is relocating to a new state-of-the-art facility in Tomball, Texas, providing a 50 percent increase in production space. The veteran-founded firearms manufacturer will optimize operational layouts and embrace 21st-century manufacturing practices to better serve military, law enforcement, and civilian customers.

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Wednesday, January 14, 2026

Gearfire announced a new integration with FastBound, the firearm industry's leading compliance platform, allowing independent FFL retailers to sync their digital bound books with eCommerce inventory. The integration streamlines operations, reduces overhead, ensures real-time inventory accuracy, and helps retailers operate compliant online firearm businesses with confidence.

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Monday, January 12, 2026

Thomas Thacker has been named Chief Executive Officer of Azimuth Technology, effective January 12, 2026, succeeding co-founder Len Zaiser IV. Thacker, a firearms industry veteran with 30+ years of experience, previously served as Chief Operations Officer and held senior positions at Ammo Inc., Armalite, and FN America.

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