Mission First Tactical introduced the MFT Ultra Low Ride IWB Holster, which sits 1.5" lower than standard holsters for deep concealment and comfort. The ambidextrous holster features adjustable retention with audio click confirmation, is made in the USA, and carries a lifetime warranty at $59.99 MSRP.
COAST Products unveiled the BRKR PTX65R and PTX35R pistol lights featuring a patent-pending Snap-Focus™ Two-Beam System that transitions between a CLEAR-VIEW™ Flood Beam for close-quarters awareness and an ULTRA-RANGE™ Spot Beam for long-distance precision. Available for pre-order January 20, 2026, the PTX35R retails for $129.99 and the PTX65R for $149.99.
Vortex Optics introduced the Vortex Relay™ Network, a closed connectivity system for long-range shooting tools including the Impact® 4000 Ballistic Rail-Mounted Laser Rangefinder, Ace™ Ballistic Weather Meter, and Talon® HD 10K Ballistic Laser Rangefinding Binocular. The system integrates ballistic, environmental, and rifle-specific data across devices using the GeoBallistics® App solver.
Hawke® Optics introduces the Vantage IR 1–4x20 Turkey Dot Scope in Mossy Oak® Bottomland, featuring an illuminated turkey-specific reticle for fast target acquisition and precise shot placement. The scope offers 1-4x magnification, four inches of eye relief, and includes accessories like a zoom throw lever and honeycomb sunshade, backed by Hawke's No-Fault Lifetime Warranty.
Ol'Man Outdoors introduces two steel hang-on treestands: the lightweight Eagle Eye (OT-501) at 17 pounds for mobile hunters, and the feature-rich Top Dog Deluxe (OT-504) with padded armrests and oversized platform for all-day comfort. Both stands feature heavy-duty steel frames and quiet construction designed for strategic hunting placement.
BPI Outdoors and Bergara Rifles unveiled the BTi30 suppressor, a USA-manufactured precision tool featuring swappable vented or sealed end caps, HUB-compatible mounting, and external fluting. The suppressor reduces point-of-impact shift by up to 25% and is available in three Cerakote finishes with a $1,099 MSRP.
Sturm, Ruger & Company, Inc. announces the launch of Ruger Harrier rifles, a re-engineered line of modern sporting rifles manufactured at Ruger's Hebron, Kentucky facility. The initial offerings include two 5.56 NATO models featuring mil-spec receivers, free-floated handguards, and enhanced reliability components designed for superior fit and aftermarket compatibility.
Heckler & Koch USA announces the latest addition to the growing VP9A1 pistol line. The VP9A1 X has all the A1 updates of the VP9A1 launched earlier this year. The VP9A1 X has the 4” barrel of the VP9A1 K and the full-size, 17-round frame of the VP9A1 F.
Steiner Optics announces that the ATLAS -- Advanced Tactical Laser Aiming System -- is now available to military, law enforcement, professional security teams, and for the consumer market. The ATLAS features a five-emitter system — including a visible laser, near-infrared (NIR) laser, long-range VCSEL illuminator, and two NIR LED illuminators.
Smith & Wesson Brands, Inc. announced the recent release of the Davidson’s Exclusive Model 432 and Model 632 revolvers. Chambered in .32 H&R Mag, both of these double-action revolvers feature a 6-round capacity, a 1.88-inch stainless-steel barrel, and a lightweight construction at just 14.7 ounces. Out of the box, both revolvers feature a precision-regulated gold bead front sight and an integrated u-notch rear sight
This newest Lever Rail from XS Sights fits the Smith & Wesson Model 1854 lever-action rifle chambered in .44 Magnum (with a 19.25” barrel) and is built for hunters and shooters who want a modern, flexible, and reliable optic mount while preserving the classic feel of the rifle.
Primary Arms Optics announced the release of the SLx 4.5-27x56 FFP Rifle Scope, expanding the SLx line into the high-magnification, long-range arena. With a 4.5-27x magnification range, high quality glass, precision FFP reticles, and fully upgraded turrets, this optic delivers serious performance for long-range enthusiasts.
MDT announced the release of the MDT CORE Bottom Metal for the Tikka T3x Long Action. It allows shooters to run AICS-pattern magazines in factory or aftermarket Tikka stocks that feature a CTR bottom metal cutout — including the Tikka CTR, UPR, Arctic, and Ranch models, as well as premium aftermarket options like Pure Precision and Manners.
Sturm, Ruger & Company, Inc. introduces the first lever-action rifle chambered in 10mm Auto. The Marlin Trapper Series Model 1894 in 10mm Auto is launching in conjunction with Hornady Manufacturing Company’s new LEVERevolution 10mm Auto ammunition.
Kinetic Development Group announced the release of its latest innovation: the KDG FN SCAR 15P Rail – MREX15. The MREX15 is a shorter version of KDG’s MREX MKII rail system, tailored to enhance the ergonomics and utility of the FN SCAR 15P without adding bulk.
Hornady is proud to announce its lineup of new products for 2026.The new ammunition, bullet, reloading and security products will be available from stocking dealers, major retail sporting goods stores and their websites.
Walker’s has announced the release of the Suppressor Earbuds. Available in two styles, one with and the other without Bluetooth 5.3 Low Energy (LE) connectivity, the Suppressors are efficient at canceling potentially damaging noises*, while enhancing desired environmental sounds, and, in the case of the Bluetooth-style buds, even relaying audio from cell phones, tablets, and other devices.
VIKTOS announces the launch of the COUNTERACT CCW Crossbody Bag, a low-profile concealed carry solution that blends seamlessly into any environment. At first glance, it looks like a “camera bag”—subtle, compact, and forgettable. But beneath the surface lies a purpose-built CCW system engineered for fast access, rugged durability, and everyday adaptability.
Taurus announces the release of the Taurus GX4 Strike Bravo, a new option developed in partnership with Strike Industries. The GX4 Strike Bravo features a new chassis and modular grip system co-developed with Strike Industries, engineered to accept the Strike Industries FSA Single Stabilizer. This folding brace system provides increased stability, improved length of pull, and greater surface contact for shooters.
Magpul released a new sight in the MBUS Pro Backup Sight line: the MBUS Pro Sight – Front, Hooded. The new sight is built with the same strength and durability as the other metal MBUS Pro Sights, to include all-steel construction with a QPQ finish.