Mission First Tactical introduced the MFT Ultra Low Ride IWB Holster, which sits 1.5" lower than standard holsters for deep concealment and comfort. The ambidextrous holster features adjustable retention with audio click confirmation, is made in the USA, and carries a lifetime warranty at $59.99 MSRP.
RETAY, based in Easton, Maryland, announces the debut of the Gordion Gamekeeper shotgun at the 2026 National Wild Turkey Federation Convention in Nashville. The specialized turkey hunting shotgun features Mossy Oak Original Bottomlands camo, RETAY's Inertia Plus™ bolt system, and Deep Bore Barrel™ technology for reliable performance.
Davidson's and Pietta Firearms introduce the First Edition Migliore Series single-action revolver in .357 Magnum, featuring traditional color case-hardening by Parkwest Arms and hand inspection by Alessandro Pietta. Limited to 250 units with an MSRP of $1,214.99, each includes a Certificate of Authenticity signed by the Pietta brothers and Bryan Tucker, CEO of Davidson's.
Smith & Wesson Brands, Inc. announced the release of the Model 940-3, a 5-shot 9mm revolver featuring a stainless-steel frame, Tritium XS front night sight, and Hogue Over-Molded Rubber Bantam grip designed for everyday carry.
Beretta introduces the Sako 90 Grizzly rifle, featuring high-grade walnut stock, fluted stainless-steel barrel with Cerakote finish, and integral Picatinny rail. Available in four calibers with an MSRP of $2,999, the rifle debuts at the Western Hunt Expo in Salt Lake City, February 12-15.
Mauser, through the Blaser Group, unveiled the M98 Das Original bolt-action rifle featuring Diamond Like Carbon coating, gold-colored trigger, and Grade 5 wood. Available for the first time in .300 Win Mag, the rifle combines advanced technology with traditional craftsmanship, priced from $12,000 to $14,500.
COAST Products unveiled the BRKR PTX65R and PTX35R pistol lights featuring a patent-pending Snap-Focus™ Two-Beam System that transitions between a CLEAR-VIEW™ Flood Beam for close-quarters awareness and an ULTRA-RANGE™ Spot Beam for long-distance precision. Available for pre-order January 20, 2026, the PTX35R retails for $129.99 and the PTX65R for $149.99.
Vortex Optics introduced the Vortex Relay™ Network, a closed connectivity system for long-range shooting tools including the Impact® 4000 Ballistic Rail-Mounted Laser Rangefinder, Ace™ Ballistic Weather Meter, and Talon® HD 10K Ballistic Laser Rangefinding Binocular. The system integrates ballistic, environmental, and rifle-specific data across devices using the GeoBallistics® App solver.
Hawke® Optics introduces the Vantage IR 1–4x20 Turkey Dot Scope in Mossy Oak® Bottomland, featuring an illuminated turkey-specific reticle for fast target acquisition and precise shot placement. The scope offers 1-4x magnification, four inches of eye relief, and includes accessories like a zoom throw lever and honeycomb sunshade, backed by Hawke's No-Fault Lifetime Warranty.
Ol'Man Outdoors introduces two steel hang-on treestands: the lightweight Eagle Eye (OT-501) at 17 pounds for mobile hunters, and the feature-rich Top Dog Deluxe (OT-504) with padded armrests and oversized platform for all-day comfort. Both stands feature heavy-duty steel frames and quiet construction designed for strategic hunting placement.
BPI Outdoors and Bergara Rifles unveiled the BTi30 suppressor, a USA-manufactured precision tool featuring swappable vented or sealed end caps, HUB-compatible mounting, and external fluting. The suppressor reduces point-of-impact shift by up to 25% and is available in three Cerakote finishes with a $1,099 MSRP.
Sturm, Ruger & Company, Inc. announces the launch of Ruger Harrier rifles, a re-engineered line of modern sporting rifles manufactured at Ruger's Hebron, Kentucky facility. The initial offerings include two 5.56 NATO models featuring mil-spec receivers, free-floated handguards, and enhanced reliability components designed for superior fit and aftermarket compatibility.
Heckler & Koch USA announces the latest addition to the growing VP9A1 pistol line. The VP9A1 X has all the A1 updates of the VP9A1 launched earlier this year. The VP9A1 X has the 4” barrel of the VP9A1 K and the full-size, 17-round frame of the VP9A1 F.
Steiner Optics announces that the ATLAS -- Advanced Tactical Laser Aiming System -- is now available to military, law enforcement, professional security teams, and for the consumer market. The ATLAS features a five-emitter system — including a visible laser, near-infrared (NIR) laser, long-range VCSEL illuminator, and two NIR LED illuminators.
Smith & Wesson Brands, Inc. announced the recent release of the Davidson’s Exclusive Model 432 and Model 632 revolvers. Chambered in .32 H&R Mag, both of these double-action revolvers feature a 6-round capacity, a 1.88-inch stainless-steel barrel, and a lightweight construction at just 14.7 ounces. Out of the box, both revolvers feature a precision-regulated gold bead front sight and an integrated u-notch rear sight
This newest Lever Rail from XS Sights fits the Smith & Wesson Model 1854 lever-action rifle chambered in .44 Magnum (with a 19.25” barrel) and is built for hunters and shooters who want a modern, flexible, and reliable optic mount while preserving the classic feel of the rifle.
Primary Arms Optics announced the release of the SLx 4.5-27x56 FFP Rifle Scope, expanding the SLx line into the high-magnification, long-range arena. With a 4.5-27x magnification range, high quality glass, precision FFP reticles, and fully upgraded turrets, this optic delivers serious performance for long-range enthusiasts.
MDT announced the release of the MDT CORE Bottom Metal for the Tikka T3x Long Action. It allows shooters to run AICS-pattern magazines in factory or aftermarket Tikka stocks that feature a CTR bottom metal cutout — including the Tikka CTR, UPR, Arctic, and Ranch models, as well as premium aftermarket options like Pure Precision and Manners.
Sturm, Ruger & Company, Inc. introduces the first lever-action rifle chambered in 10mm Auto. The Marlin Trapper Series Model 1894 in 10mm Auto is launching in conjunction with Hornady Manufacturing Company’s new LEVERevolution 10mm Auto ammunition.
Kinetic Development Group announced the release of its latest innovation: the KDG FN SCAR 15P Rail – MREX15. The MREX15 is a shorter version of KDG’s MREX MKII rail system, tailored to enhance the ergonomics and utility of the FN SCAR 15P without adding bulk.