Primary Arms Optics released a limited commercial run of the PLx Compact 1-8x24 FFP RDB Rifle Scope featuring the ACSS Raptor 5.56/.308 Meter G2 reticle, designed for international teams using metric systems. The scope is available for $1,749.99 at primaryarms.com and select dealers while supplies last.
Steiner eOptics unveiled the M830rc X LRF 1535nm laser rangefinder binocular with seamless A.T.A.K. Battle Management System connectivity. The Germany-made device enables operators to instantly transmit lased target data including bearing, distance, and elevation to shared digital maps, eliminating manual data entry and human error in time-critical operations.
Sightmark has released the Strikon VMP 1-4x22 SFP Fiber V2 Prismatic Riflescope, featuring capped turrets for zero protection, expanded mounting flexibility with four centerline height configurations, and an enhanced accessories package. The updated optic maintains the original's 1-4x prismatic design while addressing practical shooter feedback.
ZeroTech Optics has released the Vengeance 1-6x24 LPVO in Flat Dark Earth finish, featuring a 1-6x magnification range with illuminated RAR reticle and second focal plane design. The scope is designed for hunters, recreational shooters, and modern sporting rifle owners seeking fast target acquisition and precision at extended distances.
ZEISS introduces the V3 riflescope line, featuring six models designed for North American hunters with 90% light transmission, compact lightweight design, and pricing from $299.99 to $949.99. Available mid-August 2026 through authorized retailers.
Vortex Optics has released the Crossfire® II Red Dot lineup, available in red or green, featuring a 2 MOA dot, solar with auto D-TEC technology, and motion activation. The optic is designed for recreational shooters and compatible with AR-style rifles, rimfires, shotguns, and other firearms with Picatinny rails, with pricing starting at $149.99 MAP.
Zanders announced the addition of Infitac Thermal Pistol Sights to its optics lineup. The Infitac Fast Mini Series includes the FML 19 and FMP 13 models, featuring advanced thermal imaging technology optimized for handgun applications with multiple reticle options and 60 Hz refresh rates.
Vortex Optics released a limited-edition Diamondback HD 10x42 Patriotic Binocular to commemorate America's 250th anniversary. The binocular features patriotic blue rubber armor, a commemorative focus wheel, and a special Glasspak harness, available through EuroOptic at $249.99 MAP.
Hawke Optics announces the Vantage HD 30 SF riflescopes featuring System H2 optics, 30mm chassis, and advanced turret systems at affordable prices. Available in 4-16x50 and 6-24x50 magnifications with multiple reticle options and illumination, backed by Hawke's No-Fault Lifetime warranty.
Warne announced the launch of Maxima Horizontal Quick Detach Rings, featuring an index-able quick detach lever system for tool-free optic removal while maintaining return to zero. Available in multiple tube diameters and heights, the rings are machined from high-strength steel with stainless-steel recoil control keys for durability.
Meprolight® offers self-illuminating tritium-powered handgun sights including the Mepro Hyper-Bright™, Mepro Tru-Dot®, and Mepro FT Bullseye™ systems designed for defensive shooters. These sights provide enhanced visibility and faster target acquisition across various lighting conditions and are compatible with popular handgun models from Glock®, SIG Sauer®, Smith & Wesson®, and other manufacturers.
Primary Arms Optics has launched its new CLx Optics Line, featuring four initial optics: the CLx RD-23 Push Button Red Dot Sight, CLx Enclosed Reflex Sight, CLx 1x Prism Scope, and CLx 3x Prism Scope. Priced below the SLx series, the line offers advanced performance at accessible price points starting at $149.99, with fully multi-coated lenses and Primary Arms Lifetime Warranty.
Hawke Optics announces the redesigned Vantage HD 30 riflescopes featuring System H2 optics with 11-layer multi-coating and improved clarity. Available in three models with various reticle options, these scopes include Zero-Stop turrets, illuminated reticles, and Hawke's No-Fault Lifetime warranty.
ZeroTech announced the Green Dot Trace H.A.L.O Reflex Sight, featuring a 3 MOA green aiming point for enhanced visibility in bright conditions. The enclosed H.A.L.O design offers durability with 7075 aluminum construction, shake-awake technology, and up to 50,000 hours of battery life.
Steiner Optics has launched the eDiscovery 10x42 binoculars, designed for birders to capture 12MP still images and 4K video while observing. The binoculars feature high-definition optics, IP67 waterproofing, and Wi-Fi connectivity through the Steiner Connect 2.0 app for seamless documentation and sharing of sightings.
Leapers' premium optics brand Integrix is featured in Way of the Hunter 2, with the Integrix iX6 3-18X44 riflescope being the first in-game scope to offer an illuminated reticle. The scope remains the highest-magnification option available as the game expands to the Kilimaya Reserve in South Africa.
Primary Arms announced the addition of Leupold Optics to its online catalog, featuring legendary rifle scopes including the Mark-5HD, Mark-4HD, and VX-6HD GEN 2. The partnership brings Leupold's trusted optics and accessories directly to customers with Primary Arms' fast shipping and dependable service.
Nocpix unveiled the MATE ULTRA, a next-generation thermal clip-on featuring a 1280×1024 thermal sensor, 60mm objective lens, and integrated 1,300 yard laser rangefinder. The system seamlessly integrates with traditional daytime optics and is distributed in the United States by iRayUSA in Lewisville, Texas.
Primary Arms Optics has launched the PLx Compact 1.5-12x36 FFP RDB Rifle Scope, featuring Japanese ED glass, Red Dot Bright diffractive reticle technology, and two ACSS reticle options. The scope offers 1.5-12x magnification on a compact 30mm chassis and is available for $1,999.99.
Zanders, a national distributor based in Sparta, Illinois, has added Swampfox Optics to its wholesale catalog. The partnership expands dealer access to Swampfox's red dot sights, prism scopes, LPVOs, and precision rifle optics across the country.