Nocpix unveiled the MATE ULTRA, a next-generation thermal clip-on featuring a 1280×1024 thermal sensor, 60mm objective lens, and integrated 1,300 yard laser rangefinder. The system seamlessly integrates with traditional daytime optics and is distributed in the United States by iRayUSA in Lewisville, Texas.
Primary Arms Optics has launched the PLx Compact 1.5-12x36 FFP RDB Rifle Scope, featuring Japanese ED glass, Red Dot Bright diffractive reticle technology, and two ACSS reticle options. The scope offers 1.5-12x magnification on a compact 30mm chassis and is available for $1,999.99.
Zanders, a national distributor based in Sparta, Illinois, has added Swampfox Optics to its wholesale catalog. The partnership expands dealer access to Swampfox's red dot sights, prism scopes, LPVOs, and precision rifle optics across the country.
Trijicon, Inc. announced a new 2.5 MOA Green Dot version of its popular SRO reflex sight, available in Black and Coyote Brown finishes. The green dot design offers enhanced visibility in daylight, reduced eye strain, and improved performance in various lighting conditions for competitive and target shooting applications.
Hawke Optics has launched the Vantage IR 3x32 Rimfire scope, designed for .17 HMR, .22LR, and .22 WMR cartridges. Featuring a one-inch monotube chassis, multi-coated lenses, and L4A Dot reticle with red/green illumination, the scope offers clarity and durability at an MSRP of $99 with included Weaver mounts.
Kinetic Development Group is preparing to expand its optic mount product lineup beyond its flagship SideLok series. The company has been collaborating with dealers and end users to develop a new complementary optic mount solution, with additional details expected later in 2026.
SIGHTRON announces the new "Snap Focus" S6 10-60x56 ED Mil Hash Field Target riflescopes featuring a redesigned parallax adjustment system with 270° precision rotation. Developed in collaboration with Garima Design & Customization, these premium scopes include a magnetic focus wheel and are optimized for airgun, small caliber field target, and benchrest shooters.
Steiner Optics unveiled the eDiscovery 10x42 binoculars, featuring integrated 4K camera technology, 12MP image capture, and the Steiner Connect 2.0 app for Wi-Fi connectivity and live streaming capabilities in the field.
Vortex has launched the Veil 400 Thermal Monocular, designed for hunters seeking accessible thermal technology with straightforward operation. Featuring 400x300 resolution, multiple color palettes, and backed by Vortex's VIP Warranty, the monocular offers practical performance for predator and hog hunting at an MSRP of $2,299.99.
Primary Arms Optics has released the SLx 1x MicroPrismT, featuring an H1/T1-compatible mounting footprint compatible with popular aftermarket mounts. The new optic includes reticle options such as ACSS Cyclops, ACSS Gemini, and the new red-illuminated T-Dot, available now for $299.99.
Bushnell, a Revelyst Inc. brand, announced the launch of its new A-Series optics line featuring the A1, A3, and A5 binoculars plus A3 monocular. Designed for travelers and outdoor enthusiasts, the lineup includes EXO Barrier® lens protection, IPX7 waterproofing, and Bushnell's Lifetime Warranty, available April 7, 2026.
Kinetic Development Group remains committed to advancing optic mounting solutions, with its SideLok series serving as the flagship offering. The company is investing engineering resources into next-generation mounting concepts designed to expand compatibility and functionality for modern rifle setups.
Steiner Optics introduces the MPS-C, a compact red dot sight designed for concealed carry and compact-frame pistols. Featuring an enclosed emitter, hard-anodized aluminum housing, and weighing just 1.13 ounces, the MPS-C offers 46,125 hours of battery life with shake-awake technology at an MSRP of $574.99.
ZeroTech introduces the THRIVE HD Digital 1x22 Red Dot, a compact red dot optic featuring digital brightness controls, auto on/off functionality, and Aimpoint® Micro compatibility. Built for fast target acquisition with a 2 MOA dot, shockproof and waterproof construction, and up to 50,000 hours of battery life.
Kinetic Development Group (KDG) introduces its Optic Hub system, a purpose-built mounting and stabilization platform designed for Precision Rifle Series (PRS) competitors. The modular solution addresses key PRS demands including spotting scope stability, optic protection, and streamlined workflow for faster target acquisition in high-pressure competition environments.
Sightron announces the new "Snap Focus" S6 10-60x56 ED MOA Field Target riflescopes featuring a redesigned parallax adjustment system with 270º precision rotation. Developed in collaboration with Garima Design & Customization, these premium scopes include 15 Japanese optical-grade glass lenses and are optimized for airgun, small caliber field target, and benchrest shooters.
Kinetic Development Group announced a significant update to its SideLok optic mount line, shifting to a footprint-based product structure that expands compatibility across red dot optics from manufacturers including Aimpoint, Trijicon, Leupold, Holosun, SIG Sauer, and Steiner while maintaining core performance features.
ZeroTech Optics introduced the Vengeance HD 1–10×28 FFP LPVO, a versatile low-power variable optic featuring true 1× magnification for close-range capability and 10× for precision at distance. Available in Black and Flat Dark Earth finishes, the scope includes an illuminated RMG-L reticle, 34mm aircraft-grade aluminum tube, and capped turrets with zero reset.
German Precision Optics (GPO USA) now includes a premium custom-fitted Cordura stay-on zip case at no additional charge with all PASSION APO spotting scopes, including the 16-48×65 APO and 20-60×85 APO models, providing rugged protection for outdoor use.
ZeroTech Optics has launched the Vengeance 1-4x24 SFP LPVO RAR Illuminated FDE and Vengeance 1-4x24 SFP LPVO RAR MOA, low power variable optics featuring true 1x magnification for close-range engagement and 4x magnification for extended distances. Built from 6061-T6 aircraft-grade aluminum with a 30mm tube, these scopes offer durability and practical performance for defensive carbines, competition rifles, and range use.