EOTECH announced the HWS CUAS (Counter Unmanned Aircraft Sight), available in EXPS3 and XPS3 models, featuring a sophisticated aiming reticle for rapid engagement of stationary and moving drones. VP of Engineering Todd Estes highlighted how holographic technology corrects for parallax error and provides superior field of view compared to conventional lenses.
Primary Arms Optics has opened pre-orders for two new long-range scopes: the PLx 2.5-20x48 and PLx 4.5-36x56 FFP Compact Rifle Scopes, featuring Japanese-manufactured ED glass, Steel-on-Steel turrets, and modular Cartridge Turrets. Shipping begins in September with prices starting at $2,299.99.
Steiner unveiled the MPS 2.0 Micro Pistol Sight, an enclosed emitter red dot designed for duty and defense with enhanced durability, longer battery life, and improved ergonomics. The optic features redesigned brightness controls, up to 90,000 hours of runtime, and compatibility with the industry-standard ACRO footprint for multiple weapon platforms.
Hawke Optics announces the second-generation Frontier ED X Binoculars featuring rare-earth Lanthanum optical glass, extra-low-dispersion glass, and dielectric-coated BAK-4 roof prisms for exceptional clarity and light transmission. Available in four models with magnesium alloy chassis and backed by Hawke's No-Fault Lifetime warranty.
Sightmark introduced the G-Shot, a red dot sight that mounts directly to factory Glock slides without milling or gunsmithing. Compatible with Gen 3, 4, and 5 Glock models, the G-Shot features a 3 MOA dot, automatic brightness adjustment, and IP67 waterproof rating.
Sightmark announces the G-Shot, a red dot sight designed to mount directly to factory Glock slides without milling or gunsmithing. Compatible with Gen 3, 4, and 5 Glock models, the G-Shot features a 3 MOA dot reticle, automatic brightness adjustment, and IP67 waterproof rating.
Primary Arms Optics released a limited commercial run of the PLx Compact 1-8x24 FFP RDB Rifle Scope featuring the ACSS Raptor 5.56/.308 Meter G2 reticle, designed for international teams using metric systems. The scope is available for $1,749.99 at primaryarms.com and select dealers while supplies last.
Steiner eOptics unveiled the M830rc X LRF 1535nm laser rangefinder binocular with seamless A.T.A.K. Battle Management System connectivity. The Germany-made device enables operators to instantly transmit lased target data including bearing, distance, and elevation to shared digital maps, eliminating manual data entry and human error in time-critical operations.
Sightmark has released the Strikon VMP 1-4x22 SFP Fiber V2 Prismatic Riflescope, featuring capped turrets for zero protection, expanded mounting flexibility with four centerline height configurations, and an enhanced accessories package. The updated optic maintains the original's 1-4x prismatic design while addressing practical shooter feedback.
ZeroTech Optics has released the Vengeance 1-6x24 LPVO in Flat Dark Earth finish, featuring a 1-6x magnification range with illuminated RAR reticle and second focal plane design. The scope is designed for hunters, recreational shooters, and modern sporting rifle owners seeking fast target acquisition and precision at extended distances.
ZEISS introduces the V3 riflescope line, featuring six models designed for North American hunters with 90% light transmission, compact lightweight design, and pricing from $299.99 to $949.99. Available mid-August 2026 through authorized retailers.
Vortex Optics has released the Crossfire® II Red Dot lineup, available in red or green, featuring a 2 MOA dot, solar with auto D-TEC technology, and motion activation. The optic is designed for recreational shooters and compatible with AR-style rifles, rimfires, shotguns, and other firearms with Picatinny rails, with pricing starting at $149.99 MAP.
Zanders announced the addition of Infitac Thermal Pistol Sights to its optics lineup. The Infitac Fast Mini Series includes the FML 19 and FMP 13 models, featuring advanced thermal imaging technology optimized for handgun applications with multiple reticle options and 60 Hz refresh rates.
Vortex Optics released a limited-edition Diamondback HD 10x42 Patriotic Binocular to commemorate America's 250th anniversary. The binocular features patriotic blue rubber armor, a commemorative focus wheel, and a special Glasspak harness, available through EuroOptic at $249.99 MAP.
Hawke Optics announces the Vantage HD 30 SF riflescopes featuring System H2 optics, 30mm chassis, and advanced turret systems at affordable prices. Available in 4-16x50 and 6-24x50 magnifications with multiple reticle options and illumination, backed by Hawke's No-Fault Lifetime warranty.
Warne announced the launch of Maxima Horizontal Quick Detach Rings, featuring an index-able quick detach lever system for tool-free optic removal while maintaining return to zero. Available in multiple tube diameters and heights, the rings are machined from high-strength steel with stainless-steel recoil control keys for durability.
Meprolight® offers self-illuminating tritium-powered handgun sights including the Mepro Hyper-Bright™, Mepro Tru-Dot®, and Mepro FT Bullseye™ systems designed for defensive shooters. These sights provide enhanced visibility and faster target acquisition across various lighting conditions and are compatible with popular handgun models from Glock®, SIG Sauer®, Smith & Wesson®, and other manufacturers.
Primary Arms Optics has launched its new CLx Optics Line, featuring four initial optics: the CLx RD-23 Push Button Red Dot Sight, CLx Enclosed Reflex Sight, CLx 1x Prism Scope, and CLx 3x Prism Scope. Priced below the SLx series, the line offers advanced performance at accessible price points starting at $149.99, with fully multi-coated lenses and Primary Arms Lifetime Warranty.
Hawke Optics announces the redesigned Vantage HD 30 riflescopes featuring System H2 optics with 11-layer multi-coating and improved clarity. Available in three models with various reticle options, these scopes include Zero-Stop turrets, illuminated reticles, and Hawke's No-Fault Lifetime warranty.
ZeroTech announced the Green Dot Trace H.A.L.O Reflex Sight, featuring a 3 MOA green aiming point for enhanced visibility in bright conditions. The enclosed H.A.L.O design offers durability with 7075 aluminum construction, shake-awake technology, and up to 50,000 hours of battery life.