ZeroTech Optics announced the launch of the Thrive 1-10x24 SFP Illuminated LPVO series, featuring true 1x magnification for rapid target acquisition and 10x magnification for mid-range engagement. Available in three illuminated reticle configurations—RAR, PHR4, and G4—the optic is designed for competition, tactical, and hunting applications.
Vortex® introduces the Triumph® HD 10x28 and 12x50 binoculars, expanding its popular binocular line. The new models feature HD optical systems, fully multi-coated lenses, and the Vortex® VIP® Warranty, with pricing from $89.99 to $119.99 MAP.
Horus Vision announced the release of the TREMOR9™ reticle, now available in the HoVR® 5-20x50mm Riflescope and the FREE Horus Ballistics App. The reticle features patented wind dots and an enhanced field of view for rapid target acquisition, designed to work seamlessly as a complete system for long-range precision shooting.
Kinetic Development Group's Optics Hub is a modular spotting scope accessory platform machined from aircraft-grade aluminum with Cerakote coating. The platform features M-LOK slots and ¼-20 mounting points for accessories like laser rangefinders and cameras, designed for precision shooters, hunters, and professionals demanding adaptable equipment.
Vortex Optics introduces the Viper Shotgun Enclosed Micro Green Dot, a purpose-built optic for turkey hunting and wingshooting. The green reticle option complements the existing red dot line with seven multi-reticle choices, enclosed aluminum housing, and compatibility with 46+ shotgun platforms.
ZeroTech Optics introduces two new reticle options for its Thrive 3-9x40 riflescope platform: the G4 for fast target acquisition and the PHR4 for precise shot placement. Both models maintain the rugged construction and optical performance expected from the Thrive family and are available through authorized dealers and online.
ZeroTech launches the Thrive HD 1-8x24 LPVO RAR Illuminated riflescope, engineered for rapid target acquisition at 1x magnification and precision at extended distances. The optic features a 30mm maintube, 7075-T6 aircraft-grade aluminum construction, and RAR illuminated reticle optimized for tactical, competition, and hunting applications.
Warne announces the MaxLite MSR Scope Mount, a lightweight aluminum optic mounting solution designed for modern sporting rifles. Available in 1-inch and 30mm tube sizes at $109.99 MSRP, the mount offers precision construction and proper MSR height for shooters using LPVOs and other modern optics.
Vortex Optics launched the Triumph™ 2 MOA Red Dot in Barneveld, Wisconsin, designed for new and recreational shooters seeking reliable performance across multiple platforms. The optic features 9 daylight and 2 night-vision illumination settings, motion activation with 10-minute auto-shutoff, and multi-height mount options at $99.99 MAP.
American Technologies Network Corp. (ATN) announced the ThOR® 6 Mini compact thermal riflescope is now shipping to dealers nationwide. The 6th generation thermal optics feature SharpIR™ AI-enhanced imaging, lightweight magnesium construction, and advanced features like Wi-Fi connectivity, with pricing starting at $895.00.
Vortex Optics launched the Talon HD 10K Ballistic Laser Rangefinding Binoculars, featuring 10,000-yard capability, HD optical systems, and integrated GeoBallistics solver technology. The binoculars connect via Vortex Relay network for seamless data sharing across long-range shooting devices, with pricing starting at $2,299.99.
Hawke Optics launches the new Vantage HD 34 FFP riflescope series, available in 3–15x44 and 5–25x56 configurations with Mil Pro II or MOA Pro II reticles. These first-focal-plane scopes feature Zero-Stop elevation turrets, premium multi-coated optics, and a No-Fault Lifetime Warranty, redefining value in long-range shooting.
Holosun introduces the ARO-EVO DUAL, a hybrid aiming system combining an open reflex sight with integrated visible and infrared lasers for carbines and compact rifles. The compact optic features a 2 MOA dot and 65 MOA circle-dot reticle, Shake Awake technology, and operates across daylight, low-light, and night-vision environments on a single CR123A battery.
Armasight announced its Gen 4 ArmaCore™ 640 A-SWaP system, a next-generation thermal core featuring a 12-micron thermal sensor and 1.8 GHz quad-core GPU with integrated AI neural processing. The unified architecture delivers enhanced image clarity, extended battery life, true 60 Hz frame rate, and Full HD OLED display for improved thermal imaging performance.
Holosun introduces the 507-PROMAX pistol optic designed for competitive and high-tempo shooting. Featuring an enlarged window, forward-leaning sunshade, and Performance Reticle System with selectable 2, 8, 20, and 32 MOA circles, the optic delivers improved sight tracking and visual confidence for performance-driven shooters.
Trijicon, Inc. has expanded its Credo HX riflescope line with four new hunter-focused models featuring LED-illuminated reticles, tool-less elevation adjusters, and rugged durability tested to Military Standards. The scopes range from 2.5-10x56 to 4-16x50 magnifications with MSRPs from $1,408 to $1,799.
Holosun unveiled the AEMS-EVO and AEMS-EVO DUAL compact rifle optics for 2026, featuring expanded viewing windows, forward-facing light sensors, and rugged 7075-T6 aluminum construction. The AEMS-EVO DUAL integrates visible green and infrared lasers for daylight and night-vision applications.
SHIELD Sights launched the OMSx Micro Red Dot Sight, combining the translucent roof design of the OMSsc with the wide viewing window of the RMSx for enhanced brightness and faster target acquisition. The optic features aerospace-grade aluminum construction, automatic brightness adjustment, and will debut at SHOT Show 2026 with an MSRP of $489.99.
ATN launches its 6th Generation thermal optics platform featuring advanced 12 μm VOx sensors with ≤15 mK NETD sensitivity, AI-enhanced SharpIR® imaging, and five flagship products including ThOR 6 Elite riflescopes, Odin 6 MFT, and Binox 6 binoculars. The lineup ships in Q1 2026 with preorders available through authorized dealers and ATNCorp.com.
EOTECH released the Vudu 4-12x36 First Focal Plane rifle scope, featuring a compact 7.1" design ideal for tactical users. The scope includes illuminated reticle, .1 MRAD adjustments, and a unique mounting interface compatible with mini-ACOG mounts, with deliveries beginning Q1 2026.