Kinetic Development Group reaffirms its disciplined engineering philosophy for optic mount development, emphasizing real-world feedback and long-term reliability. The company's SideLok series remains its flagship offering, with internal development efforts underway as part of its 2026 product roadmap.
Vortex Optics unveiled the Strike Eagle 1-10x24 FFP riflescope, a compact tactical scope featuring 1-10x magnification, illuminated EBR-8 BDC reticle, and motion activation. Designed for AR platforms, it delivers versatility from close-quarters to 600+ yard distances at $699.99 MAP.
Kinetic Development Group's Kinect Series, a patented tool-free M-LOK mounting system, continues gaining traction among shooters seeking faster equipment installation without sacrificing stability. The spring-loaded wedge mechanism allows instant accessory mounting with finger pressure while maintaining recoil resistance.
The ZeroTech x Shoot2Hunt / Rokslide 3-18×44 FFP riflescope sold out in 90 minutes following its launch, with customers placing $100 deposits to secure units. Developed through a two-year collaboration between ZeroTech engineers, Shoot2Hunt, and the Rokslide community, the scope is engineered for backcountry hunting at a $999 retail price.
ZeroTech Optics announces the launch of the Thrive HD Micro Prism 1x in FDE, a compact prism optic featuring a ZT Prism Dot Reticle, 6061 T6 aluminum construction, and 13 adjustable brightness settings including night-vision compatible levels for rapid target acquisition and precision shooting.
Hawke Optics offers turkey hunters precision equipment including the Vantage IR 1-4x20 Turkey Dot Scope with illuminated reticle and the Vantage Reflex Sight featuring Motion Activated Illumination and a 34mm wide-view objective lens for fast target acquisition.
Kinetic Development Group's SideLok optic mount system remains the foundation of the company's expanding optic mount strategy in 2026. The USA-manufactured, patented push-button mount offers secure lockup and repeatability, with KDG planning to introduce a new optic mount product in Q2.
ZeroTech Optics announced the launch of the Thrive 1-10x24 SFP Illuminated LPVO series, featuring true 1x magnification for rapid target acquisition and 10x magnification for mid-range engagement. Available in three illuminated reticle configurations—RAR, PHR4, and G4—the optic is designed for competition, tactical, and hunting applications.
Vortex® introduces the Triumph® HD 10x28 and 12x50 binoculars, expanding its popular binocular line. The new models feature HD optical systems, fully multi-coated lenses, and the Vortex® VIP® Warranty, with pricing from $89.99 to $119.99 MAP.
Horus Vision announced the release of the TREMOR9™ reticle, now available in the HoVR® 5-20x50mm Riflescope and the FREE Horus Ballistics App. The reticle features patented wind dots and an enhanced field of view for rapid target acquisition, designed to work seamlessly as a complete system for long-range precision shooting.
Kinetic Development Group's Optics Hub is a modular spotting scope accessory platform machined from aircraft-grade aluminum with Cerakote coating. The platform features M-LOK slots and ¼-20 mounting points for accessories like laser rangefinders and cameras, designed for precision shooters, hunters, and professionals demanding adaptable equipment.
Vortex Optics introduces the Viper Shotgun Enclosed Micro Green Dot, a purpose-built optic for turkey hunting and wingshooting. The green reticle option complements the existing red dot line with seven multi-reticle choices, enclosed aluminum housing, and compatibility with 46+ shotgun platforms.
ZeroTech Optics introduces two new reticle options for its Thrive 3-9x40 riflescope platform: the G4 for fast target acquisition and the PHR4 for precise shot placement. Both models maintain the rugged construction and optical performance expected from the Thrive family and are available through authorized dealers and online.
ZeroTech launches the Thrive HD 1-8x24 LPVO RAR Illuminated riflescope, engineered for rapid target acquisition at 1x magnification and precision at extended distances. The optic features a 30mm maintube, 7075-T6 aircraft-grade aluminum construction, and RAR illuminated reticle optimized for tactical, competition, and hunting applications.
Warne announces the MaxLite MSR Scope Mount, a lightweight aluminum optic mounting solution designed for modern sporting rifles. Available in 1-inch and 30mm tube sizes at $109.99 MSRP, the mount offers precision construction and proper MSR height for shooters using LPVOs and other modern optics.
Vortex Optics launched the Triumph™ 2 MOA Red Dot in Barneveld, Wisconsin, designed for new and recreational shooters seeking reliable performance across multiple platforms. The optic features 9 daylight and 2 night-vision illumination settings, motion activation with 10-minute auto-shutoff, and multi-height mount options at $99.99 MAP.
American Technologies Network Corp. (ATN) announced the ThOR® 6 Mini compact thermal riflescope is now shipping to dealers nationwide. The 6th generation thermal optics feature SharpIR™ AI-enhanced imaging, lightweight magnesium construction, and advanced features like Wi-Fi connectivity, with pricing starting at $895.00.
Vortex Optics launched the Talon HD 10K Ballistic Laser Rangefinding Binoculars, featuring 10,000-yard capability, HD optical systems, and integrated GeoBallistics solver technology. The binoculars connect via Vortex Relay network for seamless data sharing across long-range shooting devices, with pricing starting at $2,299.99.
Hawke Optics launches the new Vantage HD 34 FFP riflescope series, available in 3–15x44 and 5–25x56 configurations with Mil Pro II or MOA Pro II reticles. These first-focal-plane scopes feature Zero-Stop elevation turrets, premium multi-coated optics, and a No-Fault Lifetime Warranty, redefining value in long-range shooting.
Holosun introduces the ARO-EVO DUAL, a hybrid aiming system combining an open reflex sight with integrated visible and infrared lasers for carbines and compact rifles. The compact optic features a 2 MOA dot and 65 MOA circle-dot reticle, Shake Awake technology, and operates across daylight, low-light, and night-vision environments on a single CR123A battery.