Beretta USA announced the launch of the A400 Solo semi-automatic shotgun, featuring the B-LINK Pro gas-operating system, Steelium barrel technology, and Kick-Off Plus recoil reduction. The shotgun cycles 36% faster and runs 46% cleaner while reducing felt recoil by up to 40%, with pricing starting at $1,549.
WE Knife Co. and CIVIVI unveil their 2026 Hunting Lineup launching July 27, 2026, featuring the award-winning WE Notchline, CIVIVI High Grass designed by Matt Gentry, and CIVIVI Carveth. The collection combines premium craftsmanship with field-tested ergonomics for outdoor professionals and EDC enthusiasts.
CIVIVI, a sub-brand of WE Knife Co., has launched CIVIVI Elite, a premium product line debuting July 27, 2026, with its flagship Brova knife. The line features elevated materials, high-performance blade steels, and refined craftsmanship while maintaining CIVIVI's accessible philosophy.
Sightmark announces the G-Shot, a red dot sight designed to mount directly to factory Glock slides without milling or gunsmithing. Compatible with Gen 3, 4, and 5 Glock models, the G-Shot features a 3 MOA dot reticle, automatic brightness adjustment, and IP67 waterproof rating.
Galco launches the SB36 Alligator Trim Holster Belt, a 1 1/2" wide double-thickness premium steerhide belt featuring seven adjustment holes and a removable solid brass buckle. Available in tan with midnight brown alligator trim or black with black alligator trim, it pairs with Galco's alligator trimmed Avenger holster.
CCI Ammunition has released four options of its new High Bar Air Gun Slugs designed for enhanced accuracy and terminal performance in modern air rifles. The 22-caliber slugs are available in 30- and 35-grain hollow-point and segmented hollow-point designs, packed in 100-count boxes at $16.99 each.
GTM Original, an award-winning leader in women's concealed carry handbags, launches the GTM-201/PBBONE Mini Crossbody Concealed Carry Purse featuring premium USA top grain cowhide leather, built-in RFID-protected wallet, and a three-sided zippered concealed carry compartment with included Mernickle Holster for Sig P365 firearms.
Snakestaff Systems released the Universal Snakeskin, a versatile tourniquet carrier compatible with Snakestaff ETQ™ and ETQ Wide™ models. Designed for multiple mounting applications across vehicles, equipment, and recreational gear, the carrier provides secure hemorrhage control access in diverse environments for military, law enforcement, first responders, and civilians.
SB Tactical, in conjunction with Die Free Co., announced the SBA6, a 5-position adjustable pistol stabilizing brace for MIL-SPEC carbine receiver extensions. The brace features improved ergonomics, a rubber arm cuff, and ambidextrous QD sling socket, now shipping in Black with FDE and ODG models expected in Q4.
CNC Firearms announced a new distribution partnership with Bill Hicks & Co., Ltd., a respected firearms wholesale distributor. This collaboration expands dealer access to CNC Firearms' exclusive line of limited-edition, collector-focused firearms with premium finishes and custom engraving.
Stealth Cam launches its upgraded 3.0 Series cellular trail cameras featuring AI-powered false image detection, PIR zone selection, and Rack Alert technology. The Deceptor MAX 3.0, Revolver PRO 3.0, Spectre 4K Pro, and Fusion MAX 3.0 models offer dual-core technology for simultaneous image and video capture with free 4K downloads via the Command app.
Nosler, Inc. and Sportsman's Warehouse announced an exclusive partnership to introduce the Western Big Game ammunition line, featuring the legendary Nosler Partition bullet. Available exclusively through Sportsman's Warehouse stores and online, the lineup includes seven premium loads designed for big game hunters nationwide.
BlackPoint Tactical, a High Speed Gear Products Group brand, launches the Concealed Duty Holster (CDH), an active-retention holster combining duty-level security with concealed carry concealability. Initially available for Glock 17 and 19/45 with TLR-7 and TLR-7 HLX, the KYDEX holster features Level II retention and is designed and manufactured in the USA.
Zanders, a national distributor based in Sparta, Illinois, has added We The People Holsters to its product lineup. The partnership expands concealed carry options for dealers, offering precision-molded Kydex holsters and everyday carry accessories trusted by law enforcement and shooting enthusiasts.
Custom & Collectable Firearms unveiled the limited-edition Heckler & Koch Mark 23 Bellum .45 ACP, featuring custom diamond-pattern engraving, OD Green and FDE Cerakote finishes, Aimpoint ACRO red-dot sight, and SilencerCo Osprey suppressor. Only 50 individually numbered packages are available.
Tac Shield introduces the Bird Dog Shotgun Sling, a hardware-free carry strap designed for upland hunters and bird dog handlers. The sling features slip-over cinch loops, suede-lined barrel protection, and padded Tac-Grip material, allowing comfortable field carry without permanently modifying firearms.
Remington Ammunition has added the 7mm Backcountry hunting cartridge to its Core-Lokt Tipped product line for 2026. The new 175-grain load uses Peak Alloy case technology to deliver high velocities from shorter barrels, ideal for suppressed rifles, and is now shipping to dealers nationwide.
Smith & Wesson Brands, Inc. announced the launch of the M&P15 AXE Pistol, featuring Gemtech's GVAC direct impingement gas system designed for suppressed shooting. The .300 Blackout pistol includes an 8-inch barrel, Midwest Industries Combat M-LOK handguard, Radian Raptor charging handle, and Magpul BTR arm brace.
Streamlight Inc. announced upgraded versions of its Trident and Septor headlamps featuring modern designs, improved performance, and rugged reliability. Both headlamps offer hands-free lighting with IPX7-rated waterproof design, multiple brightness modes, and extended battery life for industrial and outdoor use.
Smith & Wesson Brands, Inc. announces the M&P15 AXE SBR chambered in 300 Blackout, featuring Gemtech's GVAC suppressor-optimized gas system. The rifle includes an 8-inch barrel, Midwest Industries Combat M-LOK handguard, Magpul CTR stock, and Radian Raptor charging handle, optimized for suppressed operation.