Wildlife Research Center introduced Scent Killer Gold Full Body Deodorant Spray, a 3.6 OZ aerosol spray designed for comprehensive odor control from head to toe. The invisible, unscented formula is ideal for pre-hunt preparation and available now at authorized retailers for $14.99 MSRP.
Vortex launched the Ace Ballistic Weather Meter, a precision tool featuring real-time ballistics, weather, and wind data with an intuitive interface. The device integrates with the Vortex Relay Network, connecting seamlessly with products like the Impact® 4000 Ballistic Rail-Mounted Laser Rangefinder and Talon HD 10K Ballistic Laser Rangefinding Binocular for enhanced long-range shooting capabilities.
COAST Products unveiled the BRKR PTX65R and PTX35R pistol lights featuring a patent-pending Snap-Focus Two-Beam System that transitions between a CLEAR-VIEW Flood Beam for close-quarters awareness and an ULTRA-RANGE Spot Beam for long-distance precision. Available for pre-order January 20, 2026, the PTX35R retails for $129.99 and the PTX65R for $149.99.
Galco's Hawkeye IWB holster is now available for the Springfield Echelon with a protective shroud for compact carry-style optical sights. The holster features snap-on design, premium steerhide construction, and removable belt loops with optional accessories including Appendix Carry Belt Loops.
Galco has released holsters for Taurus USA's new TX9 Full pistol, including the Combat Master belt holster, Classic Lite 2.0 shoulder rig, Switchback hybrid design, and magazine carriers to accommodate the new firearm.
Mossberg unveiled the 990 SPX Magpul, a 12-gauge semi-auto tactical shotgun featuring gas-operated reliability, Magpul SGA stock, M-LOK accessory compatibility, and optic-ready receiver. Available with 14.75-inch or 18.5-inch barrels at $1,309 MSRP.
Beretta and Langdon Tactical Technology launch two variants of the 80X Cheetah Tactical in .32 ACP, featuring suppressor-ready threaded barrels, optics-ready slides, and enhanced ergonomics. Available exclusively through Langdon Tactical Technology, both models offer refined performance and modern defensive capability with 12-round magazine capacity.
Heckler & Koch USA announced that popular HK pistol models will be available in 2026 with Vortex Defender series micro red dot sights professionally mounted and bore sighted. The partnership combines HK and Vortex's commitment to reliability, durability, and usability with waterproof, shockproof optics featuring motion activation and multi-reticle functions.
Otis Technology and Shooter's Choice are launching new firearm maintenance products at the 2026 SHOT Show, including muzzleloader cleaning kits, expanded Ripcord bore cleaners for additional shotgun gauges, O85 wipes, Gun Oil, and CLP patches. Vice President Kenda Campbell emphasized the companies' commitment to expanding their product offerings to protect and extend firearm life.
Wiley X launched its Custom Eyewear Program, allowing customers to design select models including the WX Founder, WX Ovation, and WX Jakl frames with customizable colors and options. The program maintains Wiley X's advanced protection technology, ANSI Z87.1+ safety standards, and CAPTIVATE™ lens technology for enhanced clarity across all light conditions.
CVA announced the new Cascade Rimfire family, featuring three models in .22 Long Rifle with Spanish-designed bolt-action construction, threaded barrels, and Picatinny rails. The Cascade Rimfire, Cascade Rimfire XT, and Cascade Rimfire Classic offer out-of-the-box accuracy and durability, priced from $399 to $499.
Dead Air Silencers announces the CT5P suppressor, the first release in its Dead Air Defense line designed for law enforcement and military applications. The ultralight, compact suppressor features reduced backpressure, flash control, and acoustic performance optimized for 5.56 NATO and 6mm ARC rifles, with MSRPs ranging from $899 to $1099.
Beretta and Garmin unveiled the MARQ Commander (Gen 2) Beretta Edition, a limited-edition smartwatch of 500 pieces combining Italian craftsmanship with advanced GPS technology. The luxury timepiece features a Fused Carbon Fiber case, AMOLED display, and tactical capabilities including Applied Ballistics Ultralight calculator and multi-band GPS.
FN America, LLC launches the FN 309 MRD, a lightweight 9mm pistol designed for personal protection with optics-ready capability, easy-to-rack slide, and accessible pricing around $500. The pistol will debut at the 2026 SHOT Show in Las Vegas.
KRISS USA announced the KRISS Vector Gen 3 is now available in Arctic Delta Cerakote pattern, featuring angular delta-inspired shapes in snow whites, pale grays, and slate tones. The Vector SDP G3, CRB G3, and SBR G3 models are available in 9x19, .45 ACP, and 10mm calibers with MSRPs ranging from $1,749.99 to $1,999.99.
Remington announced its new We The People limited-edition ammunition line to commemorate America's 250th anniversary. The collection features rifle, handgun, rimfire, and shotshell categories in 250-count boxes and commemorative buckets, available at the 2026 SHOT Show in Las Vegas.
1791 Outdoor Lifestyle Group announced the RVH-5.3 holster for N-Frame revolvers with 3" barrels, handcrafted from American steerhide. Available for S&W 329 Night Guard, S&W 29 & 629 Models, and Ruger Super Redhawk Alaskan, the holsters feature level 1 passive retention and range from $58.99–$63.99.
Smith & Wesson Brands, Inc. announced the Performance Center M&P10MM M2.0 Carry Comp pistol, chambered in 10MM Auto with 15+1 capacity. The firearm features a Power Port for recoil reduction, ClearSight Cut for optics, Ameriglo Trooper night sights, and includes two magazines and interchangeable grip inserts.
CCI Ammunition announces its all-new Hunter Series rimfire ammunition for 2026, designed specifically for small game hunters with flat-nose bullets in standard and subsonic velocities. The products will be displayed at the 2026 SHOT Show in Las Vegas and shipped to dealers soon.
Lyman Products launches Sonicore Suppressors, bringing European-designed suppressors to the U.S. market with eleven models across four platforms including Rekkr, Paradox, Skarv 22, and Valor 9, priced from $199 to $299 and available through select distributors beginning in 2026.