NEXTORCH North America announced the launch of the TA30D Tactical Flashlight, delivering 2200 lumens with a 448-yard beam distance. Featuring an advanced Ultra Thermal Buffer system and patented One-Step-Strobe capability, the compact tactical light is designed for law enforcement, emergency responders, and tactical professionals, priced at $99.99.
Hawke Optics announces new 2026 products including Vantage Turkey Scopes in Mossy Oak Bottomland, Vantage HD 34 FFP tactical scopes, refined Vantage HD 30 scopes, Vantage HD binoculars, Frontier ED X compact binoculars, and Carbon Fiber Pro Bipods featuring advanced optics technology and precision engineering.
Silencer Central announced Ammunition Depot as its newest partner in the Delivered by Silencer Central program, enabling customers to purchase suppressors online with a 99.9% first-time approval guarantee and front-door delivery in 42 states. Ammunition Depot, based in Kissimmee, Florida, joins the partnership to enhance convenience for hunters and shooters.
Franklin Armory will unveil the patent-pending Total Round Control (TRC) bolt action at SHOT Show 2026, featuring its innovative Prevail line of long-range precision hunting rifles. The TRC system combines push feed and controlled round feed design features, offering toolless disassembly, interchangeable bolt heads, and availability in multiple calibers including .308 Winchester and 6.5 Creedmoor.
Liberty Ammunition will showcase its latest ammunition lineup at the 2026 Camfour event on January 10 & 11 in Fort Worth, Texas. New products include Bear Country, SPIKE, and several new rifle calibers. CEO Gary Ramey highlights Liberty's superiority and dealer support materials at Booth 22.
TriStar Arms introduces the APOC PRO 9mm pistol featuring a factory-threaded barrel for suppressors, RMS-pattern optics cut, and RMR adapter plate. Priced at $399.00, the compact striker-fired design combines modern capabilities with affordability and is available through TriStar's nationwide dealer network.
Beretta introduces the A300 Ultima semi-automatic shotgun in two Mossy Oak camouflage patterns for waterfowl season. Available in 12-gauge and 20-gauge, the shotgun features Kick-Off recoil reduction, enlarged loading ports, and reliable gas-operated cycling, with an MSRP of $1,079.
BANISH Suppressors unveiled the BANISH 556, an advanced 5.56 NATO/.223 Rem. suppressor featuring controlled-flow technology for sound and flash suppression. Designed by founder Brandon Maddox and his team, the full-auto-rated suppressor uses metal additive manufacturing and Inconel construction, priced at $999 with lifetime warranty.
BPI Outdoors and Bergara Rifles unveiled the Cima Pro, a Premier Series rifle featuring advanced carbon technology, a TriggerTech trigger, and the ST2 Muzzle Brake. Available in multiple calibers including 22 Creedmoor and 25 Creedmoor, the rifle weighs 5.7 pounds with an MSRP starting at $3,099.
Wildlife Research Center announces the 35th Anniversary of Special Golden Estrus, its dated fresh super premium estrus scent for deer hunting. Each bottle features a serial number and "Use By" date with lab-tested estrogen levels, available in three sizes from $14.50 to $49.99.
Kinetic Development Group has transitioned its MREX15 rail for the FN SCAR 15P into full-scale production following a successful soft launch. The compact rail, machined from 6061-T6 aluminum and weighing 2.6 ounces, is now available through KDG's distributor partners and authorized dealers, reinforcing the company's commitment to the FN SCAR platform.
Primary Arms Optics introduced the SLx Compact 4-16x44mm First Focal Plane Rifle Scope, featuring a compact 10.1-inch profile and three ACSS reticle options. Priced at $349.99, the scope is designed for hunters and marksmen seeking lightweight mid-power precision with a lifetime warranty.
Real Avid has launched four comprehensive Master Pistol Collections designed for pistol shooters and conceal carry users. The kits include the Master Pistol Maintenance Collection, Master Pistol Cleaning Collection, and platform-specific collections for Glock and 1911 pistols, featuring specialized tools like sight pushers and smart mats.
Iron Valley Supply announced it is now an official provider for Legend Outdoor Gear, offering pistol and rifle cases, cleaning kits, range bags, slings, and accessories. The Birmingham, Alabama-based distributor serves the shooting sports and outdoor community.
Remington Ammunition announces new centerfire rifle and handgun additions for 2026, including three 7mm Backcountry loadings, new Subsonic Rifle and Hard Cast product lines, and expanded Core-Lokt PSP and Core-Lokt Handgun options. Products will debut at the 2026 SHOT Show in Las Vegas.
Zanders, an all-women-owned distributor based in Sparta, Illinois, announced an exclusive partnership with Henry Repeating Arms to distribute the limited First Strike Series rifles—the first guns produced at Henry's Rice Lake, Wisconsin facility. Only 250 guns per model will be available, each featuring a custom Wisconsin emblem and special serial numbers.
Orion Wholesale announced it is now the exclusive distributor of Atrius Development Group products, including Ambidextrous Upgrade Kits and Forced Reset Selectors. CEO Ryan Spadafore stated the partnership aims to advance small-arms innovation and deliver products empowering Americans.
CCI Ammunition announces 2026 product launches including Hunter Series 22 LR loads, High Bar Air Rifle Slugs in multiple configurations, and a Golden Boy Collector's Edition bulk pack developed with Henry Repeating Arms. New products will debut at the 2026 SHOT Show in Las Vegas.
TAG Precision announces the FiberLok SG Pro Shotgun Sight, a U.S.-manufactured front sight featuring patented FiberLok technology for secure fiber retention, interchangeable fiber colors, and precision CNC-machined components. Designed for competition, hunting, and tactical use, the sight offers durability and reliable performance across shotgun platforms.
Chattanooga Shooting Supplies, Inc. (CSSI) announced an exclusive partnership with RCBS to offer the Matte Black Rock Chucker Supreme Single Stage Press, available only through CSSI. This limited edition combines RCBS's durability with a distinctive matte black finish, creating a unique sales opportunity for retailers.