Sako and Beretta USA concluded three sessions of their Zeroed-In dealer training program at K&M Shooting Complex in Tennessee, featuring hands-on instruction with Tikka, Sako, and Beretta rifle platforms, Sako Ammunition, and optics from Burris and Steiner to enhance retailer product knowledge.
KDG announced a significant retail expansion with Sportsman's Warehouse, making select Kinect Series products available in 30 locations nationwide and online. The partnership marks a major milestone for the company's patented quick-detach mounting technology, bringing innovative firearm accessories to shooters and outdoor enthusiasts across the country.
Range USA, the nation's largest indoor gun range and firearm retailer, completed a comprehensive redesign across all locations featuring interactive gun displays, expanded optics cases, and streamlined range check-ins. The enhancements showcase deactivated handguns from Smith & Wesson, Ruger, Springfield Armory, Canik, and Taurus, along with new long gun display towers and doubled optics inventory.
Viridian Weapon Technologies launched the Viridian Rewards program, a retail incentive initiative that rewards authorized sales associates with points for qualifying product sales redeemable for free Viridian products and branded merchandise. The program recognizes retail professionals who recommend Viridian's optics, lights, lasers, and firearm accessories.
Bass Pro Shops will celebrate its new 130,000-square-foot Loveland, Colorado location with an Evening for Conservation on July 22, featuring legendary anglers Roland Martin, Jimmy Houston, Edwin Evers, Kevin VanDam, Jim and Eva Shockey, and Nate Zelinsky. The company will donate 15% of sales to local conservation organizations, with festivities including live entertainment, a ribbon-cutting ceremony, and a 12,000-gallon aquarium.
Bass Pro Shops announced plans for a new 148,000-square-foot destination retail location in La Mesa, California, expected to open in 2028. Founded by Johnny Morris, the store will be the sixth Bass Pro Shops location in California and will feature immersive outdoor experiences, conservation initiatives, and employment for over 150 Outfitters.
Kinsey's Inc., a leading outdoor sporting goods distributor, announced the launch of Kinsey's Plus™, a new dealer benefits program offering independent retailers enhanced purchasing advantages, priority services, and exclusive business benefits through annual purchasing thresholds or membership options.
Die Free Co. and RSR Group launched a dealer-exclusive merchandising program running through December 31, 2026. Dealers purchasing qualifying 10-packs of Dos Boot, Kung Fu Grip, and Tiger Claw products receive complimentary branded countertop displays designed to increase accessory sales.
KDG announces continued growth of its nationwide dealer network with new stocking dealers joining across Texas, Georgia, and other states. The company, known for products like Kinect™ quick-detach mounting solutions and SideLok™ optic mounts, is expanding its dealer locator to help customers find local retailers and support independent firearm retailers nationwide.
Bass Pro Shops will celebrate its third Arkansas location with a Grand Opening and Day of Conservation on April 29 in Fort Smith. The 70,000-square-foot Outpost will feature celebrity appearances by Jimmy Houston and Roland Martin, a 19,000-gallon aquarium, and 15 percent of sales donated to local conservation organizations.
Superior Outfitters, one of Texas's largest shooting sports retailers, seeks to expand its footprint through new store openings and strategic acquisitions of existing firearms businesses. The company invites interested dealers facing market challenges to discuss potential opportunities.
Liberty Ammunition completed a rollout to Bass Pro with core SKUs. CEO Gary Ramey expressed appreciation for the partnership, noting successful previous testing and anticipation for continued collaboration.
Derya Arms announced a partnership with North 40 Outfitters, a family-owned retailer with 12 locations across Idaho, Montana, and Washington. North 40 Outfitters will stock Derya's DY9 and DY9Z pistols, manufactured in Jacksonville, Florida, while offering special orders for other Derya products.
Outdoor Edge encourages dealers to stock hunting knives for turkey season, featuring new products including 2.5" and 3.0" Razor APX Hunting Knives, Vantex Boning and Drop Point Knives, and the ErgoMax Game Processing Set. Will Morgan, director of marketing at Outdoor Edge, highlights these lightweight, high-performance options designed for hunters and game processing.
Bass Pro Shops and Cabela's offer free Easter Bunny photos and 4x6 studio-quality prints at all North American retail locations from March 21-22 and March 28-April 5, 2026. Families can make free online reservations and receive complimentary Easter eggs with prizes while supplies last.
Bass Pro Shops celebrates its third Arizona location opening in Tucson on March 25 with an Evening for Conservation. The 100,000-square-foot store will donate 15% of sales to local conservation organizations and feature appearances by legendary anglers Roland Martin, Jimmy Houston, Kevin VanDam, and Josh Bertrand.
Bass Pro Shops announced plans for a new 70,000-square-foot destination retail location in Paducah, Kentucky, adjacent to Kentucky Oaks Mall, expected to open late 2026 or early 2027. Founded by Johnny Morris, the store will feature localized design celebrating Kentucky's sporting heritage and is expected to employ over 115 Outfitters.
Iron Valley Supply is offering limited-time sales on shotguns, accessories, ammunition, and cold-weather gear for the upcoming 2026 turkey season. The Birmingham, Alabama-based distributor of shooting sports and outdoor products invites customers to view their full product lineup and contact an account representative.
Kinetic Development Group announced Dirty Bird Industries, a family-owned firearms retailer founded by brothers Jay and Dustin Pitcher, as a new authorized dealer. The Bakersfield, California-based company expands KDG's dealer network and coincides with the rollout of KDG's Dealer Locator tool.
Superior Outfitters, one of Texas's largest shooting sports retailers, seeks to expand beyond East Texas through new store openings and strategic acquisitions of existing firearms businesses. The company invites retailers facing market challenges to discuss potential partnership or acquisition opportunities.