Sponsorships

Federal Ammunition sponsored six athletes, led by four-time Olympic gold medalist Vincent Hancock, earned spots on USA National teams following the Fall Selection Match. The team includes Conner Prince, Amber English, Derrick Mein, Brian Burrows, and Kayle Browning, who will represent the U.S. at international competitions including the ISSF World Championships in Doha.

Lapua announced it will be a main sponsor for the 6th World Benchrest Shooting Federation World Championships in Portugal, September 7-12, 2026. The event, organized by the Portuguese Shooting Federation at Clube de Tiro de Fervença in Barcelos, will feature nearly 100 participants from fifteen nations competing in individual and team matches.

Umarex Airguns is sponsoring the World Champion Squirrel Cook Off on September 12 at the J.B. and Johnelle Hunt Family Ozark Highlands Nature Center in Springdale, Arkansas. The event features 40 teams competing with award-winning chefs preparing unique squirrel dishes, plus eating and cleaning competitions.

Staccato 2011 announced Jonathan Menocal, a USPSA Grand Master and Miami-Dade Sheriff's Office Special Response Team operator, as a brand ambassador and Team Staccato member. Menocal joins elite shooters including Max Michel, KC Eusebio, and Michelle Viscusi on the roster.

Winchester Ammunition, Bass Pro Shops, and Richard Childress Racing will feature a Deer Season XP paint scheme on the No. 3 Chevrolet during the Coke Zero 400 at Daytona International Speedway on August 29. Fans can meet Austin Dillon at Bass Pro Shops on August 28.

Magpul has renewed its Platinum-level corporate partnership with the Second Amendment Foundation (SAF), and will also sponsor SAF's annual Gun Rights Policy Conference scheduled for September 25-27 in Dallas.

Federal Ammunition announced a historic partnership as the official ammunition of the Minnesota Wild for the 2026-27 season, marking Federal's first major league professional sports team sponsorship in its 104-year history. The agreement includes media placements, co-branded merchandise, and a sweepstakes offering fans the chance to win a hunt with a current Wild player.

Mark 7 Reloading is sponsoring the 2026 Vortex Optics Race Gun Nationals Presented by Kimber, taking place August 19–23 at Cardinal Shooting Center in Marengo, Ohio. Team members Tom Carlson and Conor Craig will showcase Mark 7 reloading equipment at the event featuring top USPSA competitors.

Remington serves as Platinum Sponsor for the 2026 NSCA U.S. Open in Wisconsin, with Team Remington competitors including defending champion Todd Hitch, Braxton Oliver, Mike Luongo, Turner Parcell, Wendell Cherry, and Madison Sharpe competing August 11-16 at Game Unlimited.

The International Practical Shooting Confederation (IPSC) announced that Tippmann Arms has been named an official IPSC Strategic Partner for Mini Rifle. Tippmann Arms manufactures premium .22 LR semi-automatic rifles designed for IPSC Mini Rifle competition, with Barry Giddings recognized for his instrumental role in developing the partnership.

Check-Mate, a leading American firearm magazine manufacturer, announced its sponsorship of World Champion pistol shooter Jessie Harrison. Harrison, the first woman to earn Grand Master status in USPSA, will compete using Check-Mate magazines while representing the company's commitment to quality and reliability.

Mark Barnes & Associates, a Washington, D.C.-based law firm specializing in firearms and explosives law, has become the Platinum Sponsor of the 2026 NSSF Annual Import/Export Conference, taking place August 4–6 at the Waldorf Astoria Washington, D.C. The firm provides regulatory compliance and international trade expertise to firearm industry businesses.

Hodgdon Powder Company donated Pyrodex muzzleloading propellant to the 2026 Scouting America National Jamboree, enabling thousands of Scouts to safely experience muzzleloader shooting using Traditions muzzleloaders at the July 22-31 event in West Virginia.

AirForce Airguns and Rapid Air Worx return as sponsors for the 2026 Pyramyd Air Cup, taking place August 5–8, 2026, in Marengo, Ohio. The event features elite competitions, educational seminars, and a demo range where attendees can test-fire the latest AirForce and RAW rifles.

HEVI Ammunition announced Wade Shoemaker, an outdoor media personality and professional lifestyle photographer, as its brand ambassador and community manager. The signing was revealed at the 2026 Delta Waterfowl Duck Hunters Expo in Des Moines, Iowa, where Shoemaker will engage hunters and promote HEVI's waterfowl and hunting ammunition products.

Gearfire announced its sponsorship of The Briefing: FFL Compliance Summit, a three-day educational event for Federal Firearms Licensees taking place September 23-25, 2026, in Dallas. The summit will feature ATF leadership, the FBI, and industry experts discussing regulatory changes including ATF's 34-rule overhaul and revised Form 4473 requirements.

The Sporting Arms and Ammunition Manufacturers' Institute (SAAMI) raised $18,000 for Project ChildSafe through an auction at its annual board meetings, celebrating its 100th anniversary. Project ChildSafe, the nation's most comprehensive firearm safety program, has distributed over 42 million free safety kits since its 1999 launch.

Winchester Ammunition and White Flyer Targets serve as official sponsors of the 2026 Scholastic Clay Target Program National Championship at Cardinal Shooting Center in Marengo, Ohio, July 11-18. Winchester AA® and Super Target® shotshells will be available for purchase on site to support youth shooting sports.

Leapers, Inc. continues its commitment to Service Rifle competition as a three-time Civilian Marksmanship Program (CMP) National Matches sponsor. The company's award-winning Integrix iXF 4.5X28 Service Rifle Scope celebrates its first anniversary at Camp Perry in July 2026, with Team Leapers members and shooters Brandon Green, Bob Gill, and Liam McKenna competing in the CMP National Matches.

Beretta will return to the 2026 SASP and SCTP Nationals at Cardinal Shooting Center in Marengo, Ohio, July 11–18, featuring expanded product demonstrations, early access previews of new models, and full event support. The company will showcase APX A1, 90 series, and 80X Cheetah pistols at SASP and latest shotgun innovations at SCTP, with on-site gunsmithing services available.