Hornady Manufacturing Company announced partnerships with Scouting America, serving as ammunition sponsor for Camp Cedars Rifle and Shotgun programs and the Mid-America Council's annual Sporting Clays Event. The initiative supports youth development in shooting sports through safe, supervised instruction emphasizing discipline, responsibility, and outdoor engagement.
CZ announced the addition of competitive shooter Deshaun Jenkins to its professional shooting team. Jenkins, a Grand Master in USPSA, has won multiple championships including the 2023 Atlanta Practical Shooting Championship and 2025 Alabama State Championship, and will compete with the CZ Shadow 2 platform.
Staccato 2011 returned as Patriot Sponsor of Second Bend Labs' Guns, Golf & Gills charity event, which raised $200,000 for the Combat Control Foundation. IPSC World Champion Max Michel provided elite shooting instruction at the event, deepening Staccato's commitment to the warfighter community.
FastBound announced its sponsorship of the NSSF Marketing & Leadership Summit, taking place May 12–14, 2026, in Hilton Head, South Carolina. VP of Sales & Marketing Jamison Collins stated the sponsorship reflects FastBound's commitment to innovation and leadership in the firearms and outdoor industries, serving over 7,000 active FFLs nationwide.
Dead Air Silencers will sponsor the 2026 CANCON East event May 7-9 at The Clinton House Shooting Complex in Clinton, South Carolina, showcasing centerfire and rimfire suppressors including the Ruger RXD910Ti, CT5P, Nomad Ti OTB, Sandman X, and Mojave 45 models.
ALPS Mountaineering announces its third consecutive year partnering with Philmont Scout Ranch to promote the Wilderness Pledge Achievement Award for Boy Scouts of America. Proceeds from award sales support Philmont's sustainability initiatives, including recycling efforts and environmental education programs.
SoundGear, a hearing protection technology leader manufactured by Starkey, announced a national sponsorship of the USA Clay Target League to support youth shooting sports athletes' safety and hearing health. The partnership aims to provide advanced hearing protection to over 56,000 students across 2,000 school-approved teams nationwide.
Winchester AA shotshells and White Flyer targets will be featured on the No. 3 Richard Childress Racing Chevrolet during the Würth 400 at Texas Motor Speedway on May 3. Both brands are official partners of the Amateur Trapshooting Association, National Sporting Clays Association, and Scholastic Clay Target Program.
CCW Safe announced its Gold-level sponsorship of the 2026 A Girl & A Gun National Conference, taking place April 30 to May 3 in Palisade, Colorado. The event brings together hundreds of women from over 300 chapters for training, competitive shooting, and educational seminars. CCW Safe representatives including Steve Moses will be present to support the organization's mission of empowering women in firearms safety and self-defense.
Winchester Ammunition sponsors Richard Childress Racing's No. 3 Chevrolet driven by Austin Dillon at the Jack Link's 500 at Talladega Super Speedway on April 26, featuring Winchester Long Beard® XR® turkey ammunition and National Wild Turkey Federation branding.
Pyramyd AIR announced that Hatsan Airguns has become the Platinum Sponsor for the 2026 Pyramyd Cup, taking place August 5th-8th at Cardinal Shooting Center in Marengo, Ohio. The partnership supports the premier airgun competition featuring 100-Yard Benchrest, Field Target, and Gunslynger disciplines. Registration opens April 23rd at noon eastern.
Sons of Liberty Gun Works is the Title Sponsor of the Texas Tactical Police Officers Association Conference, showcasing its MK1, L89, and EXO3 rifle platforms at Range Day and the Vendor Show. SOLGW will also co-sponsor an after-hours social event with Born Primitive Tactical and Silencer Shop.
HEVI sponsored the Kansas One Shot Turkey Hunt (April 16-18, 2026) in El Dorado, Kansas, which paired youth hunters with celebrities and dignitaries to promote wildlife conservation and hunting heritage. The event raised funds for turkey habitat restoration, Kansas State University research, and conservation education while allowing attendees to field-test HEVI's turkey loads including HEVI-13, HEVI-18, Magnum Blend, and HEVI-Bismuth.
Content King Media Inc., led by Ralph, Vicki, RJ, and Aubrey Cianciarulo, announced a partnership with MTM Case-Gard, a storage solutions manufacturer. The collaboration will produce innovative campaigns and engaging content, combining Content King Media's creative direction with MTM Case-Gard's product line.
Gun Tote'n Mamas, a leading women's concealed carry handbag provider, returns as a diamond sponsor for the 2026 A Girl and A Gun National Conference in Grand Junction, Colorado, April 30–May 3. The company will showcase its latest products and provide exclusive merchandise to attendees.
XTech Tactical has become title sponsor of the Firearms Action Shooting Trial (F.A.S.T.) 2026 series, featuring four marquee events combining time-based 2-Gun and rifle competitions with natural terrain and realistic physical challenges. Founded by Russell Phagan, F.A.S.T. matches test shooter skills with targets extending to 500 yards for rifles and 100 yards for pistols.
Rapid Air Worx has been named an official sponsor of the 6th Annual AirGun Oregon Extreme Air Gun Challenge, taking place May 14–17, 2026, at the Ashland Gun Club. Cameron Kerndt won last year's long-range event using a Rapid Air Worx rifle, demonstrating the company's competitive performance.
Sturm, Ruger & Company continues its longstanding support of the Kids & Clays Foundation, which has hosted 46 events in 2025 and raised five million dollars for Ronald McDonald Houses. Ruger donates firearms to the foundation's annual sporting clays, skeet, and trap fundraising events benefiting critically ill children and their families.
VKTR Industries, a manufacturer of piston-driven AR-15 rifles and Double Stack 1911 pistols, announced sponsorship of the TTPOA Conference in Round Rock, TX from April 22-24, 2026. The company will showcase the VK-1 rifle and VKP Pro pistol, offering special program pricing for TTPOA members and attendees.
AirForce Airguns has been named Title Sponsor of the Big Bore Slug Challenge at the 2026 Rocky Mountain Airgun Challenge (RMAC), hosted by Utah Airguns at Garth Killpack Shooting Range in Springville, Utah, June 23–28, 2026. The event will feature steel targets out to 600 yards showcasing AirForce's Texan® and Tex-Rex® platforms, with Rapid Air Worx also participating as a Gold Sponsor.