Rapid Air Worx announced its Gold Sponsorship of the 2026 AAFTA American Field Target Championship, taking place October 23–25 at Arlington Sportsman's Club in Mansfield, Texas. The three-day event will bring together top field target competitors to compete for national titles in air rifle and pistol disciplines.
Luth-AR and Stark's Metal Works of Menomonie, Wisconsin donated a new AR550 hardened steel White Buffalo target to the NRA Whittington Center in Raton, New Mexico. The 10-foot-wide target, positioned 1,123 yards downrange, replaces the historic original and is dedicated to Mike Benecke, a devoted NRA-ILA fundraiser who passed away in 2021.
Dead Air Silencers will serve as headline sponsor and exhibitor at CANCON West, October 22-24, 2026, at Boulder Rifle & Pistol Club in Boulder City, Nevada. The company will showcase its complete suppressor lineup including the CT5P, Lazarus 6, Mojave 45, and Nomad Ti OTB models.
Beretta will return to the 2026 National Sporting Clays Championship in San Antonio, Texas, October 17-25, featuring demo shotguns, retail services, and sponsorship of the Super Sporting competition. Team Beretta members including Desirae Edmunds, Zachary Kienbaum, and Anthony Matarese, Jr. will compete, while attendees can preview new unreleased shotguns and limited-edition 500-year anniversary products.
The Kids S.A.F.E. Foundation announced a new sponsorship partnership with Volquartsen Firearms to support youth shooting sports education and safety. President Derek LeBlanc and Volquartsen Firearms President Scott Volquartsen emphasized their shared commitment to introducing young people to responsible shooting sports participation through education, mentorship, and supervised range experiences.
EOTECH has made a monetary donation to the Core Medical Foundation to support veterans, active-duty military, law enforcement, and first responders. The foundation's mission includes providing free telehealth, bloodwork, and hormone replacement therapy to address the veteran suicide epidemic through initiatives like their Annual Military Appreciation Weekend.
Beretta USA will serve as platinum sponsor of the 2026 Green Top Outdoor Expo on October 3-4 in Ashland, Virginia, featuring displays of the AX800 Suprema, B22 Jaguar, and A400 Solo firearms. Ward and Jeb Burton of Crossroads with the Burtons will join for a meet and greet on Sunday, with consumer rebates up to $300 available on select models.
Precise Recruiting Solutions, a leading recruiting firm in the firearms and outdoor industries, is sponsoring the cocktail hour at the 2026 NASGW Annual Expo on October 13th. The event will provide networking opportunities for manufacturers, wholesalers, and industry professionals.
Mark 7 Reloading is sponsoring the 2026 US IPSC Nationals, organized by the United States Practical Shooting Association (USPSA), taking place October 1-4 at Greater Pittsburgh Gun Club in Pennsylvania. Tom Carlson and Conor Craig will represent Mark 7 at the event featuring 21 dynamic competitive shooting stages.
Beretta will sponsor the Super Sporting competition and exhibit at the 2026 NSCA South Central Regional Championship at Providence Hill Farm in Jackson, Mississippi, September 29-October 4. Team Beretta athletes Desirae Edmunds, Zachary Kienbaum, Anthony Matarese, Jr., and Connor Daniel will compete, while attendees can experience Beretta shotguns including the 694 Black DLC, DT11 Super Sport, and A400 Solo.
Night Fision will exhibit and send a four-man shooting team to the Hero Down White Mountains Summit 2026 in New Hampshire. Team captain Sean Martin will defend his Top Pistol Shooter title while supporting the Hero Down Foundation's mission to assist injured officers and veterans.
Leapers, Inc. is sponsoring the IDPA National Championship for the first time in 2026 at Cardinal Shooting Center in Ohio, supporting the vendor tent and the "Bad Guy Attack" stage. Director of Operations Kenny Huang will compete at the Master level while representing Leapers' UTG, UTG Pro, and Integrix brands.
CCW Safe announced its title sponsorship of the sixth annual Guardian Conference, hosted by concealedcarry.com at the Oklahoma City Gun Club, September 18-20, 2026. The 3-day live-fire defensive handgun training event features instruction from top trainers, with CCW Safe's National Trial Counsel Don West, Assistant Counsel Jennifer Chance, and Litigation Consultant Shawn Vincent leading a class on self-defense legal considerations.
SIGHTRON announced Michelle Carpentier as the newest member of their shooting team. The 20-year-old competitive shooter has won the 2025 Hunter State Championship and placed in the Top 10 at the 2026 Nationals. Carpentier will compete using SIGHTRON's SII Big Sky 6.5–20×50 Riflescope.
Federal Ammunition sponsored six athletes, led by four-time Olympic gold medalist Vincent Hancock, earned spots on USA National teams following the Fall Selection Match. The team includes Conner Prince, Amber English, Derrick Mein, Brian Burrows, and Kayle Browning, who will represent the U.S. at international competitions including the ISSF World Championships in Doha.
Lapua announced it will be a main sponsor for the 6th World Benchrest Shooting Federation World Championships in Portugal, September 7-12, 2026. The event, organized by the Portuguese Shooting Federation at Clube de Tiro de Fervença in Barcelos, will feature nearly 100 participants from fifteen nations competing in individual and team matches.
Umarex Airguns is sponsoring the World Champion Squirrel Cook Off on September 12 at the J.B. and Johnelle Hunt Family Ozark Highlands Nature Center in Springdale, Arkansas. The event features 40 teams competing with award-winning chefs preparing unique squirrel dishes, plus eating and cleaning competitions.
Staccato 2011 announced Jonathan Menocal, a USPSA Grand Master and Miami-Dade Sheriff's Office Special Response Team operator, as a brand ambassador and Team Staccato member. Menocal joins elite shooters including Max Michel, KC Eusebio, and Michelle Viscusi on the roster.
Winchester Ammunition, Bass Pro Shops, and Richard Childress Racing will feature a Deer Season XP paint scheme on the No. 3 Chevrolet during the Coke Zero 400 at Daytona International Speedway on August 29. Fans can meet Austin Dillon at Bass Pro Shops on August 28.
Magpul has renewed its Platinum-level corporate partnership with the Second Amendment Foundation (SAF), and will also sponsor SAF's annual Gun Rights Policy Conference scheduled for September 25-27 in Dallas.