Hodgdon Powder Company donated Pyrodex muzzleloading propellant to the 2026 Scouting America National Jamboree, enabling thousands of Scouts to safely experience muzzleloader shooting using Traditions muzzleloaders at the July 22-31 event in West Virginia.
AirForce Airguns and Rapid Air Worx return as sponsors for the 2026 Pyramyd Air Cup, taking place August 5–8, 2026, in Marengo, Ohio. The event features elite competitions, educational seminars, and a demo range where attendees can test-fire the latest AirForce and RAW rifles.
HEVI Ammunition announced Wade Shoemaker, an outdoor media personality and professional lifestyle photographer, as its brand ambassador and community manager. The signing was revealed at the 2026 Delta Waterfowl Duck Hunters Expo in Des Moines, Iowa, where Shoemaker will engage hunters and promote HEVI's waterfowl and hunting ammunition products.
Gearfire announced its sponsorship of The Briefing: FFL Compliance Summit, a three-day educational event for Federal Firearms Licensees taking place September 23-25, 2026, in Dallas. The summit will feature ATF leadership, the FBI, and industry experts discussing regulatory changes including ATF's 34-rule overhaul and revised Form 4473 requirements.
The Sporting Arms and Ammunition Manufacturers' Institute (SAAMI) raised $18,000 for Project ChildSafe through an auction at its annual board meetings, celebrating its 100th anniversary. Project ChildSafe, the nation's most comprehensive firearm safety program, has distributed over 42 million free safety kits since its 1999 launch.
Winchester Ammunition and White Flyer Targets serve as official sponsors of the 2026 Scholastic Clay Target Program National Championship at Cardinal Shooting Center in Marengo, Ohio, July 11-18. Winchester AA® and Super Target® shotshells will be available for purchase on site to support youth shooting sports.
Leapers, Inc. continues its commitment to Service Rifle competition as a three-time Civilian Marksmanship Program (CMP) National Matches sponsor. The company's award-winning Integrix iXF 4.5X28 Service Rifle Scope celebrates its first anniversary at Camp Perry in July 2026, with Team Leapers members and shooters Brandon Green, Bob Gill, and Liam McKenna competing in the CMP National Matches.
Beretta will return to the 2026 SASP and SCTP Nationals at Cardinal Shooting Center in Marengo, Ohio, July 11–18, featuring expanded product demonstrations, early access previews of new models, and full event support. The company will showcase APX A1, 90 series, and 80X Cheetah pistols at SASP and latest shotgun innovations at SCTP, with on-site gunsmithing services available.
Beretta USA announces its sponsorship and participation in the NSCA North Central Regional Championship, July 7–12, 2026, at Northbrook Sports Club in Hainesville, Illinois. Attendees will experience Beretta's premium shotgun lineup including the 694 Black DLC, DT11 Super Sport, SL2, AX800 Suprema, and A400 L Sporting, plus watch Team Beretta athletes compete.
Burris Optics announced its sponsorship of the Gunsite 2026 Scout Rifle World Championship, held October 31, 2026, at Gunsite Academy in Arizona as part of the academy's 50th Anniversary celebration. The competition will feature over 30 shooters competing in eight challenging stages honoring Colonel Jeff Cooper's Scout Rifle legacy.
Winchester Supreme Long Range ammunition will be featured on Richard Childress Racing's No. 3 Chevrolet at the 2026 Toyota Save Mart 350 at Sonoma Raceway on June 28. The new precision centerfire rifle ammunition features BC Max bullets designed for extreme-range hunting and target shooting with match-grade accuracy.
Umarex Airguns will sponsor and participate in the Rocky Mountain Airgun Challenge from June 23-28 at Garth Killpack Shooting Range in Springville, Utah. Hosted by Utah Airguns, the competition features over $100,000 in prize money and will showcase Umarex's Gauntlet, Zelos, Hammer, and debuting Tusk .357 airgun.
The Reason Outdoors and Rick Rehm of Shooter1721 partnered to launch a benefit raffle featuring two autographed air rifles: a custom RAW Mini Hunter and an AirForce TEX-REX. Proceeds support The Reason Outdoors' Ecotherapy Program, providing outdoor healing experiences for veterans, first responders, and their families.
RCBS has been named the 2026 Official Reloading Equipment of the Precision Rifle Series, continuing their partnership with the national leader in competitive long-range shooting. RCBS Marketing Director Joel Hodgdon highlighted the company's commitment to supporting PRS competitors with premium MatchMaster reloading tools and equipment.
SIGHTRON has partnered with NASSA and the SK Lone Star Cup Silhouette Championship to offer a limited anniversary-run Retro SII Big Sky Silhouette Riflescope, with only 75 manufactured. The 2026 SK Lone Star Cup will be held June 6-7 at Bayou Rifles in Houston, TX, featuring smallbore standard rifle matches and benchrest silhouette competitions.
Burris Optics announced a partnership with Coyote Down, a popular YouTube channel focused on predator hunting. Coyote Down host Josh Shepherd and his family will exclusively use Burris optics, including the Eliminator 6 riflescope, with content rolling out across YouTube, Instagram, and Facebook throughout the year.
Beretta USA will sponsor the Super Sporting competition at the 2026 NSCA Southeast Regional Championship at Quail Creek Sporting Ranch in Okeechobee, FL, June 2-7. Attendees can experience Beretta's premium shotguns including the 694 Black DLC, DT11 Super Sport, SL2, AX800 Suprema, and A400 L Sporting, while watching Team Beretta athletes Anthony Matarese Jr., Joe Fanizzi, Desirae Edmunds, Zachary Kienbaum, and Diane Sorantino compete.
Dead Air Silencers announced its role as headline sponsor of the SPARC Series, a regional precision rifle competition expanding across Utah, Arizona, Nevada, and Idaho. Director of Marketing Jared Rehm stated the sponsorship aligns with Dead Air's focus on purpose-built, high-performance suppressors for competitive shooting environments.
Beretta USA announced its sponsorship of NASCAR driver Jeb Burton for the Sports Illustrated Resorts 250 at Nashville Superspeedway on May 30. The partnership highlights Beretta's commitment to American manufacturing through its Gallatin facility, celebrating its 10-year anniversary this year.
Winchester will be featured alongside Bass Pro Shops on the No. 3 Richard Childress Racing Chevrolet in the 2026 Coca-Cola 600. Winchester is honoring the 250th Anniversary of the United States with commemorative ammunition packaging series, including limited-edition collectible designs celebrating American heritage and the nation's hardworking citizens.