The Shooting Wire

Wednesday, January 7, 2026  ■  Events

Celerant POS System to Power ATA Pop-Up Show Store for Fifth Consecutive Year

 

 

Celerant Technology, a preferred retail software provider for the Archery Trade Association™, is sponsoring and exhibiting at ATA 2026. The ATA show is the archery and bowhunting industry's largest trade show. The expo takes place from January 7-11, 2026, at the Indiana Convention Center in Indianapolis, IN.

For the fifth consecutive year, the ATA is powering its pop-up shop utilizing Celerant Technology's Cumulus Retail software, operating the entire system on mobile tablets and payment devices. This setup combines STAR Micronics' mPOP hybrid POS hardware solution, which includes a built-in cash drawer and receipt printer, with WorldPay's mobile payment processing to create a seamless checkout experience.

"Celerant remains deeply committed to the success of independent archery retailers," said Michele Salerno, CGO of Celerant. "In 2026, a robust digital presence isn't just an advantage; it's the foundation of growth. We are excited to continue partnering with dealers to show how integrated technology and smart marketing strategies allow them to outpace the competition and better serve the modern archer."

 

Celerant will showcase its whole point of sale system capabilities, range management, and eCommerce suite at booth #957. Archery dealers can learn how to reclaim time and scale their business by integrating their physical and digital storefronts. Beyond the shop floor, our platform enables dealers to expand into mobile apps and automate the supply chain through direct integrations with distributors like Kinsey's, allowing you to sell more products without the burden of extra floor stock.

Learn More

Learn more at www.celerant.com/atashow or visit booth #957 – January 7-11 at the Indiana Convention Center.

About Celerant Technology
Celerant has supported the archery and outdoor sports industries since 1999 with innovative retail software, enabling dealers to expand their business in-store and online. As a preferred software provider for the ATA, NSSF, NRA and NASGW, Celerant provides point of sale, eCommerce, distributor integrations, A&D/e4473, range and membership management, marketplace integrations, and more. For more information, visit www.celerant.com/Sportsman.

About Archery Trade Association
The ATA is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. Since 1953, the ATA has been the driving force in defending, educating, and lobbying for the greater good of the industry and sport. We preserve and promote the rich heritage of archery and bowhunting to ensure active consumer participation and successful manufacturing and retailing for generations to come. For more information, please visit www.archerytrade.org.