North Chesterfield, VA – Due to continued growth, German Precision Optics (GPO USA), a leading manufacturer of sporting optics and accessories, is seeking a motivated and results-driven Dealer Development Specialist to join its growing team of professionals. Work Location: Richmond Virginia (preferred) / Remote Available
In this role, the successful candidate will focus on outbound calling to retail sporting goods stores, hunting shops, and birdwatching retailers to introduce the GPO premium optical product line, generate interest, distribute catalogs, and build strong business relationships. They will play a key role in expanding GPO's dealer network and supporting its sales strategy. This is an excellent remote opportunity within the outdoor sporting goods industry.
Are you passionate about the firearms industry and the Second Amendment? Do you thrive on nurturing, maintaining, and building relationships? If so, the position of Dealer Development Specialist could be a perfect fit. GPO USA designs and sells premium sporting optics, including riflescopes, binoculars, and spotting scopes. It partners with GPO GmbH in Germany to provide high-quality optics for the U.S. market.
Key Responsibilities: Working in conjunction with the external and internal sales teams
• Conduct high-volume outbound calls to retail and specialty stores across the U.S.
• Introduce and promote our brand and premium optical products
• Build and manage lead lists; identify decision-makers
• Schedule follow-ups, product demos, and appointments for the external sales reps
• Maintain accurate CRM records of all outreach and interactions
• Collaborate with sales and marketing on promotional campaigns
• Follow up on leads generated through marketing and trade shows
• Coordinate with external sales reps on geographic priorities, where assistance is needed most
• Provide market feedback on messaging, pricing, and positioning
Qualifications & Requirements:
• Proven experience in telemarketing, inside sales, or business development (required)
• Experience in hunting, birdwatching, or outdoor optics (required)
• Familiarity with scopes, binoculars, rangefinders, or spotting scopes (required)
• Strong communication and interpersonal skills
• Comfortable making high-volume outbound calls
• Strong organizational and time-management skills
• Must be proficient in Microsoft Office (Excel, Word, and PowerPoint)
• A strong understanding of margins, terms, and related concepts is essential
• Self-motivated and results-driven
• High school diploma required; college degree preferred
Position Offerings:
• Competitive compensation: $25 per hour
• Company-provided phone and computer equipment
• Monthly internet stipend provided
• Flexible work schedule — set your own schedule
• Opportunity for travel to industry trade shows
• Initial office training in Virginia
• Remote work opportunity within the outdoor sporting goods industry
How to Apply
Send your resume and a cover letter explaining your interest in and qualifications for this position to employment@gpo-usa.com. If you have additional questions, email info@gpo-usa.com.
To learn more about German Precision Optics' state-of-the-art product lines and their industry-leading Spectacular Lifetime Warranty™, please visit www.gpo-usa.com or call 844-MY-BINOS (844-692-4667). Follow GPO on Facebook and Instagram for updates.
About GPO USA
Founded in 2016, GPO USA is an American company built on the premise that product design, engineering, and quality control can be conducted in Germany to the strictest standards, while assembly is performed at some of the most advanced production facilities worldwide. This unique production process enables GPO to deliver premium-quality products with exceptional features at a significantly lower price. GPO USA is confident its products will function flawlessly and consistently exceed customer expectations.