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(Accokeek, MD) - Beretta is excited to announce that we have expanded our nationwide footprint with the opening of several pop-up retail locations across the country in order to provide customers with a new way to experience all of the clothing and gear that the Beretta brand has to offer. From the newly launched tactical defense training gear and waterfowl collections to traditional fall/winter hunting accessories, consumers will have the opportunity to visit these retail locations and stock up for their next training day, competition, or adventure in the field.
Consumers can visit these pop-up retail stores (for a limited time only) in the following popular malls: the Lenox Square Mall in Atlanta, GA, the Mall of America in Minneapolis, MN, and the Cherry Creek Mall in Denver, CO. Both the Atlanta and Minneapolis locations are now open and the Denver location will open on October 17th.
“The Beretta USA retail pop-up concept is an exciting way for the Beretta customer to actually come feel the Beretta line of clothing and accessories and to discover and learn how Beretta’s 1-2-3 layering system was developed with the hunter and shooter's performance in mind. One can feel how the first layer is designed to manage moisture, the second layer uses innovative fabrics to regulate your temperature, and the third layer uses cutting edge technical material to protect you from the harshest elements. These locations are operational for only 90 days, so choose your closest city and plan a visit,” Travis Haglin, Director of Premium Business Unit, said.
Born from an understanding of and created in collaboration with hunters who endure conditions where warmth and comfort are essential, the brand-new Xtreme Waterfowl Gear collection features technical performance fabrics that are windproof, waterproof, abrasion-resistant, and breathable in order to fulfill the specific needs and demands of today’s waterfowler. Uniting our proprietary BCMS (Beretta Clothing Modular System) with Gore-Tex® and Polartec® fabrics designed to provide enhanced protection from the elements, improve thermal regulation, and support an increased range of motion, Beretta delivers a full collection that includes insulating jackets, sweaters, vests, and bibs as well as accessory items such as hats, neck gaiters, and gloves.
The new Beretta Defense Training Gear line provides the maximum technical performance to everyday tactical shooters and defense enthusiasts with fabrics designed to improve thermal regulation, enhance ergonomics, and expand mobility. This collection features performance shirts, BDU Pants, waterproof & softshell jackets, shooting protection, and more to advance your performance in any training or defense situation.
USA Contact:
Christina Morgal
301-283-2191 ext. 1278
Beretta, established in 1526, is the oldest industrial dynasty in the world, tracing its roots through 15 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and provides the most widely deployed sidearm throughout the U.S. Armed Forces. Today, Beretta manufactures, distributes, and markets a complete line of firearms, accessories, and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit www.Beretta.com.