Premium optics brand Leica Sport Optics has announced a new partnership with the Gravel Agency to handle its sales in Canada.

Based in Quebec, the manufacturer’s agency specializes in representation and distribution services for the biggest companies in the industry of hunting, shooting sports, outdoor sporting, military and law enforcement organizations. With three decades of experience, they have an unparalleled network of Canadian retailers and distributors.

The Gravel Agency’s Sr. Vice President of Sales, Marketing, Business Development, Hugo Laliberté, commented: “We are delighted to become a Leica representative, their legendary brand reputation and uncompromising quality optics are a valuable addition to our portfolio.”

Leica’s Vice President of Sport Optics, Chris Tinkle, added that the new partnership will make it far easier for Canadians to buy Leica’s most sought-after rangefinders, binoculars and riflescopes: “The Gravel Agency is the premier rep group representing shooting sports in Canada. We are thrilled to have them as a partner and look forward to the success they will bring to the Leica brand.”

For more information, check out www.leica-sportoptics.com, and visit Leica's Facebook page at www.facebook.com/LeicaHuntingUSA

For all marketing enquiries, email ryan.trenka@leicasportoptics.com

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