WEDNESDAY, APRIL 26, 2023   ■   INDUSTRY

Sportsman’s Guide Renews with Urge Media

Sportsman’s Guide and Urge Media teamed up for a successful campaign in 2022 and are back together for a bigger and better 2023. Urge uses in-program branded content, commercial ad placement, digital display advertising and social platforms to reach hunters, anglers, shooters, campers, off-roaders and more, and that is exactly what they’re doing for Sportsman’s Guide.

Urge has placed Sportsman’s Guide with some of the top producers within the Outdoor Channel, Sportsman’s Channel, and Pursuit Channel. They will be featured with the likes of Hunt Masters, Whitetail Freaks, The Lindsey Way, Hardcore Pursuit, Red Rising, Wallhangers TV, and Quick Hunts.

The Sportsman’s Guide, an online retailer based out of St. Paul, Minnesota and founded in 1976, is also widely regarded as the worldwide leader in military surplus. For over 40 years Sportsman’s Guide has been supplying American outdoorsmen and adventure seekers with quality gear at an affordable price.

The Sportsman’s Guide is a colossal brand with enormous brand recognition. Urge Media is excited to further their great partnership with them by continuing to link the consumer audience with the Sportsman’s Guide brand. It is sure to be another fantastic year for Sportsman’s Guide, powered by Urge Media.