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Jess Hancock, owner of The Wichita Gun Club in Kansas, recognizes the value of tapping into the online market. In fact, he owes 45 percent of his sales to it. October’s Shooting Industry features “Crossing The Digital Threshold” — an examination of web strategies firearms dealers are utilizing to enhance handgun sales.
In addition to providing real-time inventory, Hancock’s store maintains an active presence on social media sites and specialty forums to attract a variety of buyers. It’s led to marked success selling high-end inventory in particular.
“I had a lot of people tell me the model wouldn’t work — the focus on high-end stuff. But we sell a lot of guns. A lot of expensive guns,” Hancock reports.
Many products already in and around a gun shop or sporting goods store are items used by bowhunters. “Cash In On Bowhunting” outlines how adding bows, arrows and a few archery specific products can increase sales of all hunting products.
The October issue also includes an exclusive interview with Remington Outdoor Company’s Chairman and CEO Anthony Acitelli in which he stresses, “Our focus is squarely on the independent.” American Handgunner’s Editorial Director Michael O. Humphries delivers 10 of the hottest new handguns, and from Pat Covert, the latest movements in the knife sector — including notable entrants from the 2018 BLADE Show — are revealed. Stand out from the noise with custom video content outlined in the Outdoor Marketplace installment. And the Arms & The Woman column encourages retailers to see the value in selling the “how” and “why” to lady big-game hunters.
The October issue of Shooting Industry can be accessed in its entirety online at www.shootingindustry.com/digital-version. Have a comment after reading the issue? Send the SI team an email atcomments@shootingindustry.com.
Contact: Jade Moldae
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