Tucson, AZ - Riton Optics has been named a finalist for the 2021 Optics Manufacturer of the Year award by the National Association of Sporting Goods Wholesalers (NASGW). As one of six finalists, Riton shares the category with Sig Sauer, Leupold, Holosun, EOTECH, and Trijicon.

NASGW was incorporated in 1954 and currently acts as the organizer and sponsor of one of the industry’s most well-known shows, the NASGW Annual Meeting/Expo Event. This show provides educational, marketing and communications opportunities for hunting and shooting sports wholesalers, manufacturers and sales professionals.

Each year, NASGW awards the top optics, accessory, ammunition, and firearms manufacturers who best display a pledge to the two-step distribution process, and who provide outstanding value and service. Their far-reaching assessment strategy of manufacturer performance provides a more balanced appraisal that truly recognizes the best of the best. The nominations are made by wholesaler members that evaluate the performance of manufacturers on four key criteria: distribution policy, marketing, sales, and promotion, logistics and operations, and NASGW and industry support.

With Riton’s performance-based processes, and securing five new distribution partners in 2021, it is obvious what landed them on the finalist list as the Optics Manufacturer of the Year. Also, Riton’s continued focus on service, quality and value goes above and beyond for not only the consumer but also the company’s dealer and distributor partnerships.

Riton Optics Founder and CEO, Brady Speth, stated the following: “Our team has worked very hard this year. With little face to face time with our distributors and events being canceled on short notice, being named a finalist by our industry peers is an incredible validation of our team’s hard work to provide the best value and service in the optics industry.”

As the industry continues to see the quality, service and value that Riton provides in all of their products, there is no doubt that the company will continue to grow at a record pace.

About Riton

Riton is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that customers should be able to buy quality optics and have the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson and is backed by the Riton Promise Warranty which includes rapid product replacement on all returns. For more information on Riton and to SEE THE DIFFERENCE, visit ritonoptics.com.