VIKTOS, a 2A-forward performance apparel company, has partnered with Walk the Talk America to promote mental wellness and suicide prevention awareness within the firearms community during September. The collaboration aims to normalize conversations around mental health and encourage people to support one another.
The U.S. Concealed Carry Association (USCCA) has joined the Second Amendment Foundation (SAF) as a Diamond-level corporate partner. The partnership combines SAF's legal action protecting Second Amendment rights with USCCA's education, training, and legal defense services for its 860,000 members nationwide.
Smith & Wesson Brands, Inc. and World Whiskey Society announced the release of the Smith & Wesson 7-Year Classic Edition bourbon, an inaugural whiskey celebrating American gunsmithing heritage and premium spirits craftsmanship. The aged straight bourbon features vintage-inspired packaging with imagery of founders Horace Smith and Daniel Baird Wesson.
Derya Arms, an international firearms manufacturer with operations in Jacksonville, Florida and Konya, Türkiye, has signed a collaboration agreement with Olympic silver medalist Yusuf Dikec. Dikec will share insights on sporting use and user experience with Derya Arms' engineering and product development teams to support performance and ergonomics initiatives.
Celerant Technology partnered with SIG SAUER to integrate a dealer locator on SIG SAUER's website, connecting over 1 million monthly shoppers with local dealers carrying available inventory. The integration helps dealers convert online interest into in-store sales while providing inventory insights to reduce missed opportunities.
Gearfire announced a new integration with MGE Wholesale, expanding dealer access to exclusive firearms, optics, knives, and shooting sports accessories. The partnership provides Gearfire retailers with MGE's 20-year manufacturer relationships and restricted dealer network brands through automated inventory streaming and dropshipping.
Guidefitter and the National Rifle Association announced a strategic alliance connecting the NRA's 150,000+ certified instructors and safety officers with Guidefitter's platform for verified outdoor professionals. NRA-affiliated members gain access to exclusive gear benefits, educational opportunities, and VIP-level benefits from over 300 leading outdoor brands.
EOTECH and parent company American Holoptics are donating over $8 million in pet supplies inventory to Project K-9 Hero, a nonprofit supporting retired Police K-9s and Military Working Dogs. The donation will fund building construction and expansion for the organization's 177-acre rehabilitation and rehoming facility.
High Speed Gear Products Group and ESSE K9 Collective announced a partnership to develop specialized equipment for professional K9 handlers and operators. The collaboration introduces a collection including the Quick Adjust Hip Lead, Adjustable Tether, and Belt Loop options designed for military, law enforcement, and search and rescue professionals.
ShotPay, a 2A-friendly payments ecosystem, has partnered with the Second Amendment Foundation (SAF) to donate a portion of transaction proceeds to support the organization's legal and educational efforts. ShotPay CEO Joe Fox and SAF Executive Director Adam Kraut announced the partnership, which aims to redirect firearms industry commerce away from institutions opposing Second Amendment rights.
Black Rifle Coffee Company has renewed its partnership with SLG2, Inc. to provide premium coffee tastings at Shoot Like A Girl events nationwide. Founded by Evan Hafer, Mat Best, and Jarred Taylor, BRCC will offer complimentary beverages and ready-to-drink energy products to attendees, enhancing the event experience across SLG2's brand portfolio.
Celerant Technology and Slingit announced a new integration to help FFL dealers streamline used firearm sales. The partnership allows dealers to quickly appraise, list, and sell used firearms across Celerant's eCommerce platform and GunBroker, reducing manual data entry and accelerating inventory turnover.
Realtree and Aflac, two Columbus, Georgia institutions, announced a partnership to raise awareness about financial protection for outdoor enthusiasts. The collaboration extends Aflac's supplemental health insurance access to the outdoor community, addressing risks like hunting-related injuries while supporting conservation and children's health causes.
Gun Tote'n Mamas and Byrna Technologies announced a partnership to expand less-lethal personal protection options. GTM has identified concealed carry handbags compatible with Byrna's CL Launcher, while Byrna will feature GTM products on its website to help consumers and dealers identify compatible carry solutions.
Ammunition Depot and the National Rifle Association announced a partnership to support Second Amendment litigation, including the landmark Rhode v. Bonta case challenging California's ammunition restrictions. Ammunition Depot is launching a checkout donation option to help fund the NRA's ongoing legal efforts across the country.
The International Hunter Education Association – United States of America (IHEA-USA) has partnered with NSSF's First Shots program to integrate shooting safety education into hunter education courses across all 50 states. Eleven states currently participate, with Maine introducing over 400 new shooters in three months.
Lipsey's, one of the largest independently owned firearms distributors in the country, has renewed its Gold-level corporate partnership with the Second Amendment Foundation. The partnership supports SAF's legal efforts to protect Second Amendment rights through litigation, education, and advocacy.
Target Sports USA has partnered with outdoorsman, author, and firearms instructor Kevin Estela to create written blog pieces, social media posts, and video content. Estela will share his expertise across shooting sports, firearms, ammunition, hunting, and preparedness communities, complementing Target Sports USA's educational and entertainment content offerings.
Colt's Manufacturing Company and Guns.com have partnered to auction a one-of-a-kind Colt Custom Shop Python with hand-executed engraving, with all proceeds benefitting the Second Amendment Foundation. The commemorative revolver celebrates America's 250th anniversary and the 50th anniversary of the Colt Custom Shop.
Liberty Ammunition and Owens Outdoor Sales Group have partnered to serve the TALO States. Gary Ramey and Waylon Owens highlighted their excitement about the collaboration, noting Owens Sales Group's premier marketing expertise and Liberty Ammunition's high-quality ammunition products.