Ralph and Vicki Cianciarulo of The Choice and Content King Media announce the expansion of their 30-year partnership with Easton. Their children RJ and Aubrey Cianciarulo are stepping into larger roles as the family-led company continues delivering impactful bowhunting content.
Ralph and Vicki Cianciarulo of The Choice TV show and Content King Media are expanding their partnership with SPYPOINT. Their next generation, RJ and Aubrey Cianciarulo, are taking on larger roles in the company and television program, bringing fresh creativity while honoring the family's decades-long legacy in outdoor content.
Gunpowder Inc., a leading enthusiast lifestyle agency, has been named public relations agency of record for SilencerCo, the shooting industry's leader in suppressor design and construction. Gunpowder will support strategic communications, media relations, and brand storytelling to elevate awareness of SilencerCo's premium products and innovation legacy.
Gunpowder Inc. has been named agency of record for ZEV Technologies, a performance firearm and accessories brand. The partnership will focus on earned-media strategy and brand visibility, leveraging Gunpowder's experience with enthusiast markets and ZEV's reputation for precision-engineered firearms and components.
Regal Products announced that RSI International Business Development will represent its brand throughout Europe. RSI, based in Hallstadt, Germany, will expand access to Regal's secure-storage solutions including cable and trigger locks, protective cases, and SecureMe technology across the European Union and select nearby markets.
Guidefitter announced a strategic partnership with Taurus Holdings, welcoming the Georgia-based manufacturer and its portfolio including Rossi and Heritage to its network of verified outdoor professionals. The collaboration aims to connect these firearms brands with authentic ambassadors in the outdoor community, with all three brands launching on Guidefitter in early Q1 2026.
Guidefitter announced the launch of a new strategic partnership with the Professional Outdoor Media Association (POMA). As part of the partnership, Guidefitter has begun providing streamlined, pre-approved Insider access to all current POMA members.
The Second Amendment Foundation (SAF) announces that Ammo.com has renewed their corporate partnership at the Silver level.
Viridian Weapon Technologies partnered with Springfield Armory to launch the Gear Pac program, bundling the Viridian RFX11 green dot reflex sight with premium accessories across select Springfield pistol platforms including the Hellcat, Echelon, and 1911 series, delivering up to $375 in retail value.
The Second Amendment Foundation (SAF) is pleased to announce that financial technology firm PublicSquare has renewed their Gold-level corporate partnership.
Remington Ammunition and Log Still Distillery recently partnered to launch Remington Reserve Bourbon, aptly named “Open Season”. This new Remington-branded product launch will kick off during several special events at Log Still Distillery from August through October, with wider distribution in many markets nationwide starting in the fall of 2025.
The Second Amendment Foundation (SAF) announces GrabAGun – a fast-growing, digitally native eCommerce retailer of firearms, ammunition, related accessories and other outdoor enthusiast products – has joined the organization as a corporate partner at the Gold level.
Global Ordnance, LLC, announces a new partnership with Chattanooga Shooting Supplies, Inc. This strategic collaboration is designed to enhance product availability and streamline distribution for dealers and consumers nationwide.
Target Sports USA announces an expanded partnership with Santiago Lopez, known as @tactical.santi on Instagram. This strengthened partnership will create even more content and opportunities for our customers and followers.
Global Ordnance, LLC, announces a partnership with Zanders Sporting Goods. This collaboration aims to enhance the distribution of high-quality products to consumers across the United States.
Laser Ammo USA Inc. continues its partnership with the United States Deputy Sheriff's Association (USDSA). Through this ongoing collaboration, Laser Ammo and USDSA are able to combine its expertise and resources to support law enforcement with effective training services.
Target Sports USA announced a new partnership with Lucky Star Tactical, a training company, and Lox & Loaded, a shooting club. This partnership reflects Target Sports USA’s ongoing commitment to promoting responsible gun ownership and strengthening the network of trusted instructors and clubs across the country.
Kinsey’s Inc. announces their new partnership with Odin’s Innovations. The first shipment from Odin’s Innovations has arrived at the Kinsey’s Inc. warehouse, opening the doors to a new assortment of products that will offer a fresh inventory for their individual price points moving forward.
Wiley X continued its partnership with A Girl & A Gun at the 2025 Clays Extravaganza, which took place July 18–20 at Defender Outdoors in Fort Worth, Texas. The three-day event welcomed female shooters of all skill levels for sporting clays, camaraderie, and community.
SIGHTRON announces they have partnered with competitive shooter, and communicator, Serena Juchnowski. Juchnowski will be using SIGHTRON riflescopes for her competition shooting and hunting.