Guidefitter announced an expanded partnership with Rocky Brands, Inc., adding The Original Muck Boot Company and XTRATUF to its platform alongside Rocky Boots. The partnership provides these brands direct access to over 194,000 verified outdoor professionals including guides, outfitters, and law enforcement through Guidefitter's network.
CZ announced a partnership with Ace Virtual Shooting (AceVR) to introduce a virtual reality controller modeled after the CZ Shadow 2 pistol. The innovative controller replicates the feel and handling of the competition pistol for immersive digital training. CZ and AceVR will showcase the new controller at the 2026 NRA Annual Meetings & Exhibits.
Sticky Holsters reaffirms its partnership with Veteran News Network (VNN) since 2017, supporting veterans and local Veterans of Foreign Wars (VFW) posts and American Legion chapters. The collaboration delivers news, resources, and community coverage benefiting veteran-led organizations nationwide.
Sticky Holsters announced an exclusive online retail partnership with EuroOptic, naming the optics and gear retailer as the sole authorized seller of Sticky Holsters products on Amazon.com. EuroOptic will manage all listings, ensuring authentic products, consistent brand experience, and reliable availability for customers.
Viridian Weapon Technologies, a Minneapolis-based manufacturer of laser sights and tactical optics, has partnered with Kinsey's distributor network to expand dealer access across the U.S. market. The partnership makes Viridian's green laser sights, green dot optics, and weapon-mounted lighting solutions available through Kinsey's ordering platform, with Viridian exhibiting at the Kinsey's Dealer Show beginning February 19.
CCW Safe and Gun Talk Media launched a new video series featuring eight media professionals in real-life self-defense scenarios at Gun Talk's Range Ready training facility. The series, with the third episode debuting February 17, highlights the importance of legal protection for concealed carriers and is available on CCW Safe's YouTube channel.
Kinetic Development Group recognizes MidwayUSA as a key stocking partner, highlighting their long-standing relationship built on trust and shared commitment to the shooting sports community. With new product launches planned for 2026, both companies are aligned on expanding their partnership and increasing KDG product availability through MidwayUSA.
Unknown Suppressors, an Idaho-based 3D-printed titanium suppressor manufacturer, partnered with Guidefitter to reach over 190,000 verified outdoor professionals. The partnership capitalizes on increased suppressor demand following the elimination of the $200 federal excise tax in January 2026.
Italian Firearms Group (IFG) partners with Philmont Scout Ranch through regular firearm donations supporting their shooting sports program. Last summer, Philmont served 22,615 participants, with 6,443 scouts introduced to new shooting disciplines using IFG-provided equipment.
Ralph and Vicki Cianciarulo of The Choice and Content King Media announce the expansion of their 30-year partnership with Easton. Their children RJ and Aubrey Cianciarulo are stepping into larger roles as the family-led company continues delivering impactful bowhunting content.
Ralph and Vicki Cianciarulo of The Choice TV show and Content King Media are expanding their partnership with SPYPOINT. Their next generation, RJ and Aubrey Cianciarulo, are taking on larger roles in the company and television program, bringing fresh creativity while honoring the family's decades-long legacy in outdoor content.
Gunpowder Inc., a leading enthusiast lifestyle agency, has been named public relations agency of record for SilencerCo, the shooting industry's leader in suppressor design and construction. Gunpowder will support strategic communications, media relations, and brand storytelling to elevate awareness of SilencerCo's premium products and innovation legacy.
Gunpowder Inc. has been named agency of record for ZEV Technologies, a performance firearm and accessories brand. The partnership will focus on earned-media strategy and brand visibility, leveraging Gunpowder's experience with enthusiast markets and ZEV's reputation for precision-engineered firearms and components.
Regal Products announced that RSI International Business Development will represent its brand throughout Europe. RSI, based in Hallstadt, Germany, will expand access to Regal's secure-storage solutions including cable and trigger locks, protective cases, and SecureMe technology across the European Union and select nearby markets.
Guidefitter announced a strategic partnership with Taurus Holdings, welcoming the Georgia-based manufacturer and its portfolio including Rossi and Heritage to its network of verified outdoor professionals. The collaboration aims to connect these firearms brands with authentic ambassadors in the outdoor community, with all three brands launching on Guidefitter in early Q1 2026.
Guidefitter announced the launch of a new strategic partnership with the Professional Outdoor Media Association (POMA). As part of the partnership, Guidefitter has begun providing streamlined, pre-approved Insider access to all current POMA members.
The Second Amendment Foundation (SAF) announces that Ammo.com has renewed their corporate partnership at the Silver level.
Viridian Weapon Technologies partnered with Springfield Armory to launch the Gear Pac program, bundling the Viridian RFX11 green dot reflex sight with premium accessories across select Springfield pistol platforms including the Hellcat, Echelon, and 1911 series, delivering up to $375 in retail value.
The Second Amendment Foundation (SAF) is pleased to announce that financial technology firm PublicSquare has renewed their Gold-level corporate partnership.
Remington Ammunition and Log Still Distillery recently partnered to launch Remington Reserve Bourbon, aptly named “Open Season”. This new Remington-branded product launch will kick off during several special events at Log Still Distillery from August through October, with wider distribution in many markets nationwide starting in the fall of 2025.