The Shooting Wire

Partnerships

Friday, February 13, 2026

Viridian Weapon Technologies, a Minneapolis-based manufacturer of laser sights and tactical optics, has partnered with Kinsey's distributor network to expand dealer access across the U.S. market. The partnership makes Viridian's green laser sights, green dot optics, and weapon-mounted lighting solutions available through Kinsey's ordering platform, with Viridian exhibiting at the Kinsey's Dealer Show beginning February 19.

Read Full Release →
Friday, February 13, 2026

CCW Safe and Gun Talk Media launched a new video series featuring eight media professionals in real-life self-defense scenarios at Gun Talk's Range Ready training facility. The series, with the third episode debuting February 17, highlights the importance of legal protection for concealed carriers and is available on CCW Safe's YouTube channel.

Read Full Release →
Monday, January 26, 2026

Ralph and Vicki Cianciarulo of The Choice TV show and Content King Media are expanding their partnership with SPYPOINT. Their next generation, RJ and Aubrey Cianciarulo, are taking on larger roles in the company and television program, bringing fresh creativity while honoring the family's decades-long legacy in outdoor content.

Read Full Release →
Monday, January 26, 2026

Gunpowder Inc. has been named agency of record for ZEV Technologies, a performance firearm and accessories brand. The partnership will focus on earned-media strategy and brand visibility, leveraging Gunpowder's experience with enthusiast markets and ZEV's reputation for precision-engineered firearms and components.

Read Full Release →
Wednesday, January 7, 2026

Regal Products announced that RSI International Business Development will represent its brand throughout Europe. RSI, based in Hallstadt, Germany, will expand access to Regal's secure-storage solutions including cable and trigger locks, protective cases, and SecureMe technology across the European Union and select nearby markets.

Read Full Release →
Monday, January 5, 2026

Guidefitter announced a strategic partnership with Taurus Holdings, welcoming the Georgia-based manufacturer and its portfolio including Rossi and Heritage to its network of verified outdoor professionals. The collaboration aims to connect these firearms brands with authentic ambassadors in the outdoor community, with all three brands launching on Guidefitter in early Q1 2026.

Read Full Release →
Friday, August 29, 2025

Remington Ammunition and Log Still Distillery recently partnered to launch Remington Reserve Bourbon, aptly named “Open Season”. This new Remington-branded product launch will kick off during several special events at Log Still Distillery from August through October, with wider distribution in many markets nationwide starting in the fall of 2025.

Read Full Release →