Burris Optics announces a new partnership with Coyote Down, a widely followed YouTube channel known for predator hunting content and its emphasis on family values and time in the field.
Through this relationship, Coyote Down will use the Burris Eliminator 6 riflescope that gives predator hunters a serious edge at distance, combining onboard ranging out past 1,400 yards with real-time environmental monitoring to deliver an instant, accurate firing setup. By integrating user-generated ballistic data through the BurrisConnect app, it builds a true digital DOPE card that accounts for terrain, density altitude, and rifle system — eliminating guesswork when a coyote hangs up at long range. With its illuminated X177 reticle, precise holdovers, and Shotcall Indicator to confirm ethical shot conditions, the Eliminator 6 helps hunters make confident, responsible shots when it matters most.
"Coyote Down is thrilled to officially announce our partnership with Burris Optics, a brand that has been a staple in my hunting career since my very first Fullfield rifle scope I used deer hunting as a kid." Said Josh Shepherd, host of Coyote Down. "Today, my wife Holly, Daughter Aspen and I exclusively trust Burris for our big game and daytime coyote hunts because their glass clarity and innovation are unmatched. From the quick target acquisition of the FastFire red dots for hard charging coyotes to the game changing instant range and holdover of the new Eliminator 6, Burris provides the precision technology we need to succeed on every hunt."
"This partnership brings together a brand built on field-proven performance and a platform that connects with hunters who value both results and tradition," said Jordan Egli, Director of Marketing at Burris Optics. "Coyote Down's focus on predator hunting and family-centered experiences supports our mission, and we look forward to working with Josh and his family."
Content from the partnership will roll out across Coyote Down's digital platforms like YouTube, Instagram and Facebook throughout the year.
For more information about Burris hunting optics, visit BurrisOptics.com.
About Burris: Founded in 1971 and headquartered in Greeley, CO, Burris Company offers a complete line of premium optics, including riflescopes, rangefinding riflescopes and bow sights, thermal optics, competition, and law enforcement; plus, handgun scopes, rangefinders, binoculars, spotting scopes, mounts, and accessories. For more information on the complete line of Burris products, visit BurrisOptics.com or Facebook.com/BurrisOptics.