Fusion Thermal, LLC, owner of the WAVE Infrared brand, today announced the appointment of Professional Marketing Inc. (PMI) as its manufacturers' representative agency for a 10-state territory across the Southeastern United States.
Under the new partnership, PMI will represent the WAVE Infrared product line to its extensive network of firearm retailers, sporting goods dealers, hunting specialty stores, and wholesale distributors throughout Mississippi, Tennessee, Kentucky, North Carolina, South Carolina, Georgia, Alabama, West Virginia, Virginia, and Florida. The appointment reflects Fusion Thermal's continued investment in expanding dealer support and strengthening the market presence of the rapidly growing WAVE Infrared brand.
Professional Marketing Inc. has earned a respected reputation throughout the outdoor sporting goods industry for successfully building premium brands and developing long-term relationships with retailers and distributors across the Southeast. PMI's experienced sales team will work closely with dealers to provide product education, sales support, merchandising assistance, and market development opportunities.
"We are excited about our new partnership with PMI," said Chris Wisecarver, President of Fusion Thermal. "Their stellar reputation within the outdoor industry aligns perfectly with our company's values and commitment to delivering premium products backed by exceptional customer support. We believe PMI's deep industry relationships and extensive market knowledge will play an important role in accelerating the growth of WAVE Infrared throughout the Southeastern United States."
"The thermal optics category continues to be one of the most dynamic and fastest-growing segments of the sporting goods industry, making this the perfect time to partner with Fusion Thermal and their WAVE Infrared line," said Tom Wiley, Principal of Professional Marketing Inc. "We're excited to work with Chris Wisecarver and his team because they share our commitment to innovation, performance, and customer service. WAVE Infrared's products provide dealers with an outstanding opportunity to grow sales while delivering the cutting-edge technology today's hunters, shooters, and outdoor enthusiasts demand. We look forward to building the WAVE brand across the Southeast and helping our dealers capitalize on the continued growth of the thermal optics market."
The WAVE Infrared product lineup features premium thermal imaging optics designed specifically for hunters, land managers, wildlife professionals, and outdoor enthusiasts. The company's expanding product portfolio combines innovative engineering, intuitive operation, and exceptional image quality to deliver premium thermal solutions for the most demanding users.
The partnership is effective immediately, with PMI representatives actively calling on dealers and distributors throughout the assigned territory.
About Fusion Thermal, LLC: Fusion Thermal, LLC is a Louisiana-based company specializing in premium thermal imaging technology for the hunting, outdoor recreation, wildlife management, and professional markets. Through its WAVE Infrared brand, the company delivers advanced thermal optics backed by industry-leading customer support and service. Fusion Thermal is headquartered at 42411 Enterprise Lane, Hammond, Louisiana 70403.
About WAVE Infrared: WAVE Infrared designs and markets premium thermal imaging optics engineered to deliver exceptional image quality, reliability, and performance for serious hunters and outdoor enthusiasts. Its growing product lineup combines advanced thermal technology with innovative, user-focused features that help hunters venture beyond the visible.
About Professional Marketing Inc.: Professional Marketing Inc. (PMI) is a premier manufacturers' representative agency serving the outdoor sporting goods industry throughout the Southeastern United States. Through its extensive network of dealer and distributor relationships, PMI provides sales representation, market development, merchandising support, and brand-building services for many of the industry's leading manufacturers.